{"id":9940,"date":"2018-03-19T08:08:45","date_gmt":"2018-03-19T07:08:45","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=9940"},"modified":"2020-09-20T12:38:06","modified_gmt":"2020-09-20T10:38:06","slug":"contenidos-el-29-del-contenido-que-publican-las-empresas-no-es-suyo","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2018\/03\/19\/contenidos-el-29-del-contenido-que-publican-las-empresas-no-es-suyo\/","title":{"rendered":"[Contenidos] El 29% del contenido que publican las empresas no es suyo"},"content":{"rendered":"<p>\u00a1Vaya titular, eh! Podr\u00eda sonar menos escandaloso si fuese \u00abrecomiendan\u00bb en lugar de \u00abpublican\u00bb pero resulta que es cierto: seg\u00fan el \u00ab<a href=\"http:\/\/www.evasanagustin.com\/workaholic\/2017\/12\/27\/estado-de-los-contenidos-en-espana-2017-10-preguntas-que-responde\/\">Estado de los contenidos en Espa\u00f1a 2017<\/a>\u00ab, los participantes publican de media <strong>el 29% de otras fuentes<\/strong>, es decir, hacen <a href=\"http:\/\/www.evasanagustin.com\/workaholic\/2016\/12\/05\/contenidos-como-hacer-content-curation-en-facebook\/\">content curation<\/a>.<\/p>\n<figure id=\"attachment_9942\" aria-describedby=\"caption-attachment-9942\" style=\"width: 569px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/www.marketingdecontenidos.es\/espana\/\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-9942 size-full\" src=\"http:\/\/www.evasanagustin.com\/workaholic\/wp-content\/uploads\/2018\/03\/content-curation-espanya.png\" alt=\"\" width=\"569\" height=\"305\" srcset=\"https:\/\/www.evasanagustin.com\/workaholic\/wp-content\/uploads\/2018\/03\/content-curation-espanya.png 569w, https:\/\/www.evasanagustin.com\/workaholic\/wp-content\/uploads\/2018\/03\/content-curation-espanya-300x161.png 300w, https:\/\/www.evasanagustin.com\/workaholic\/wp-content\/uploads\/2018\/03\/content-curation-espanya-150x80.png 150w\" sizes=\"auto, (max-width: 569px) 100vw, 569px\" \/><\/a><figcaption id=\"caption-attachment-9942\" class=\"wp-caption-text\">Datos del 6\u00ba informe \u00abEstado de los contenidos en Espa\u00f1a 2017\u00bb<\/figcaption><\/figure>\n<p>Conviene aclarar que la pregunta cubr\u00eda <strong>todos los canales corporativos<\/strong>. A\u00fan as\u00ed, resulta curioso porque el porcentaje que se recomienda para las redes sociales suele ser el inverso: m\u00e1s contenido dando a conocer otras p\u00e1ginas que creaci\u00f3n de contenido propio. El motivo es que, al menos en teor\u00eda, es ah\u00ed donde el objetivo suele ser relacionarse con la comunidad de usuarios, clientes o seguidores, como quieras llamarlos. Considerando los resultados, parece que algo de networking se acepta, <a href=\"http:\/\/www.evasanagustin.com\/workaholic\/2016\/03\/29\/contenidos-es-curation-todo-lo-que-una-empresa-recomienda\/\">pero no mucho<\/a>.<\/p>\n<h5>Consulta <strong>el informe, infograf\u00eda y v\u00eddeo <\/strong>en mi centro de recursos dedicado a <a href=\"http:\/\/www.marketingdecontenidos.es\/espana\/\">los contenidos en Espa\u00f1a<\/a>.<\/h5>\n<p>El 29% es el porcentaje medio pero el de los extremos es igualmente interesante:<\/p>\n<ul>\n<li><strong>El 11% solo publica contenido propio<\/strong><\/li>\n<li>El 2% dice publicar solo contenido de otros<\/li>\n<\/ul>\n<p>La verdad es que ambos me sorprenden (aunque son bajos): hubiese dicho que hay m\u00e1s empresas que hablan solo de ellas en redes sociales (quiz\u00e1 influenciada por <a href=\"http:\/\/www.marketingdecontenidos.es\/biblioteca\/coleccion\/comparativas\/\">las comparativas<\/a>) y tampoco veo necesidad de hablar solo de lo que hacen otros (se diluye <a href=\"http:\/\/www.evasanagustin.com\/workaholic\/2018\/01\/29\/contenidos-encuentra-tu-voz-y-tono-para-conectar-tu-marca-con-tu-audiencia\/\">la voz de la empresa<\/a>). Me encantar\u00eda saber tu opini\u00f3n en los comentarios, hayas participado o no en la encuesta: \u00bfte parece que 29% de curation es un buen porcentaje?<\/p>\n<span class='bctt-click-to-tweet'><span class='bctt-ctt-text'><a href='https:\/\/x.com\/intent\/tweet?url=https%3A%2F%2Fwww.evasanagustin.com%2Fworkaholic%2F2018%2F03%2F19%2Fcontenidos-el-29-del-contenido-que-publican-las-empresas-no-es-suyo%2F&#038;text=Las%20empresas%20publican%20el%2071%25%20de%20contenido%20propio%20y%20me%20parece%20bien.&#038;via=evasanagustin&#038;related=evasanagustin' target='_blank'rel=\"noopener noreferrer\">Las empresas publican el 71% de contenido propio y me parece bien. <\/a><\/span><a href='https:\/\/x.com\/intent\/tweet?url=https%3A%2F%2Fwww.evasanagustin.com%2Fworkaholic%2F2018%2F03%2F19%2Fcontenidos-el-29-del-contenido-que-publican-las-empresas-no-es-suyo%2F&#038;text=Las%20empresas%20publican%20el%2071%25%20de%20contenido%20propio%20y%20me%20parece%20bien.&#038;via=evasanagustin&#038;related=evasanagustin' target='_blank' class='bctt-ctt-btn'rel=\"noopener noreferrer\">Compartir en X<\/a><\/span>\n<span class='bctt-click-to-tweet'><span class='bctt-ctt-text'><a href='https:\/\/x.com\/intent\/tweet?url=https%3A%2F%2Fwww.evasanagustin.com%2Fworkaholic%2F2018%2F03%2F19%2Fcontenidos-el-29-del-contenido-que-publican-las-empresas-no-es-suyo%2F&#038;text=Las%20empresas%20publican%20el%2029%25%20de%20%23contentcuration%20y%20me%20parece%20poco.%20&#038;via=evasanagustin&#038;related=evasanagustin' target='_blank'rel=\"noopener noreferrer\">Las empresas publican el 29% de #contentcuration y me parece poco.  <\/a><\/span><a href='https:\/\/x.com\/intent\/tweet?url=https%3A%2F%2Fwww.evasanagustin.com%2Fworkaholic%2F2018%2F03%2F19%2Fcontenidos-el-29-del-contenido-que-publican-las-empresas-no-es-suyo%2F&#038;text=Las%20empresas%20publican%20el%2029%25%20de%20%23contentcuration%20y%20me%20parece%20poco.%20&#038;via=evasanagustin&#038;related=evasanagustin' target='_blank' class='bctt-ctt-btn'rel=\"noopener noreferrer\">Compartir en X<\/a><\/span>\n<p>Por si a\u00fan hace falta convencer a alguien: <strong>hacer content curation es bueno para una marca<\/strong>, ayuda a construir su imagen igual que el propio. Como ya apunt\u00e9 en el \u00ab<a href=\"http:\/\/www.marketingdecontenidos.es\/biblioteca\/vademecum-de-contenidos-objetivos\/\">Vadem\u00e9cum de los contenidos: objetivos<\/a>\u00ab, casi todas las empresas tienen noticias propias que contar pero con la curaci\u00f3n de contenidos se puede informar sobre un sector o mercado y as\u00ed dar valor y ser referente para las personas que nos siguen. Adem\u00e1s, se puede hacer dedicando <a href=\"http:\/\/www.evasanagustin.com\/workaholic\/2014\/04\/28\/contenidos-content-curation-en-15-minutos-al-dia\/\">poco tiempo al d\u00eda<\/a> gracias a <a href=\"http:\/\/www.marketingdecontenidos.es\/faqs\/que-herramientas-puedo-utilizar-para-hacer-content-curation\/\">las muchas herramientas que hay para curators<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00a1Vaya titular, eh! Podr\u00eda sonar menos escandaloso si fuese \u00abrecomiendan\u00bb en lugar de \u00abpublican\u00bb pero resulta que es cierto: seg\u00fan el \u00abEstado de los contenidos en Espa\u00f1a 2017\u00ab, los participantes publican de media el 29% de otras fuentes, es decir, hacen content curation. Conviene aclarar que la pregunta cubr\u00eda todos los canales corporativos. A\u00fan as\u00ed, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[438,462],"tags":[565],"class_list":["post-9940","post","type-post","status-publish","format-standard","hentry","category-content-curation","category-mercado-de-contenidos","tag-profesion-de-content-curator"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/9940","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=9940"}],"version-history":[{"count":14,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/9940\/revisions"}],"predecessor-version":[{"id":9955,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/9940\/revisions\/9955"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=9940"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=9940"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=9940"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}