{"id":9913,"date":"2018-03-12T08:08:30","date_gmt":"2018-03-12T07:08:30","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=9913"},"modified":"2020-02-16T10:24:52","modified_gmt":"2020-02-16T09:24:52","slug":"contenidos-todo-es-contenido-pero-no-todo-el-contenido-es-igual","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2018\/03\/12\/contenidos-todo-es-contenido-pero-no-todo-el-contenido-es-igual\/","title":{"rendered":"[Contenidos] Todo es contenido, pero no todo el contenido es igual"},"content":{"rendered":"<p>A estas alturas de <a href=\"http:\/\/www.evasanagustin.com\/workaholic\/2016\/07\/11\/contenidos-historia-actualidad-y-futuro-del-marketing-de-contenidos\/\">la historia del <strong>marketing de contenidos<\/strong><\/a>, sigue abierto el debate de <a href=\"http:\/\/www.marketingdecontenidos.es\/faqs\/que-es-el-marketing-de-contenidos\/\">qu\u00e9 es<\/a>. El problema es que <a href=\"http:\/\/www.marketingdecontenidos.es\/faqs\/que-es-contenido\/\">TODO es contenido<\/a> (cualquier cosa que se publica) y \u00e9ste se usa para muchas cosas (cumple <a href=\"http:\/\/www.marketingdecontenidos.es\/biblioteca\/vademecum-de-contenidos-objetivos\/\">muchos objetivos<\/a>). Adem\u00e1s, hay muchos formatos (aunque \u00faltimamente se hable mucho del <a href=\"http:\/\/www.evasanagustin.com\/workaholic\/2018\/02\/19\/contenidos-hacer-contenido-visual-no-es-tan-dificil-12-herramientas-que-lo-demuestran\/\">contenido visual<\/a>) y muchos tipos de contenidos (<a href=\"http:\/\/www.evasanagustin.com\/workaholic\/2013\/10\/21\/contenidos-de-donde-vienen-los-contenidos\/\">curado<\/a>, UGC&#8230;).<\/p>\n<p>Cada cual interpreta los conceptos a su manera seg\u00fan su <a href=\"http:\/\/www.marketingdecontenidos.es\/faqs\/que-debo-saber-si-quiero-dedicarme-a-los-contenidos\/\">formaci\u00f3n<\/a>, experiencia y s\u00ed, tambi\u00e9n lo que oye por este mundillo online. Si a esto le sumamos que <strong>hay mucho de subjetivo en las propias <a href=\"http:\/\/contentmarketinginstitute.com\/2018\/03\/content-definition\/\">definiciones<\/a><\/strong> de algunos tipos de contenidos, la confusi\u00f3n aumenta. As\u00ed que es muy sencillo y habitual (sobre todo entre novatos) que se mezcle todo ello en la cabeza y se acabe con un gran l\u00edo mental.<\/p>\n<p>No quiero hacer otra lista de definiciones (tengo recopilados <a href=\"http:\/\/www.marketingdecontenidos.es\/faqs\/donde-hay-un-diccionario-con-terminologia-sobre-contenidos\/\">diccionarios<\/a> si los necesitas y hay <strong>glosarios<\/strong> en mis libros \u00ab<a href=\"https:\/\/amzn.to\/2H2OMXr\">Marketing de contenidos<\/a>\u00bb y \u00ab<a href=\"http:\/\/amzn.to\/2FqUksd\">Vender m\u00e1s con marketing digital<\/a>\u00ab). Adem\u00e1s, el ebook \u00ab<a href=\"http:\/\/www.evasanagustin.com\/contenidoerestu\/\">Contenido eres t\u00fa<\/a>\u00bb trata precisamente de desenredar todos estos l\u00edos.<\/p>\n<p>Para poner un nuevo granito de arena al debate, he hecho <a href=\"https:\/\/www.pinterest.es\/pin\/456833955944504664\/\">una<strong> infograf\u00eda<\/strong> con lo que es y lo que no es<\/a>. Dejo aqu\u00ed la parte donde hay m\u00e1s confusi\u00f3n: <a href=\"http:\/\/www.marketingdecontenidos.es\/faqs\/que-no-es-exactamente-el-marketing-de-contenidos\/\">no confundir<\/a> marketing de contenidos con SEO, copywriting, inbound, branded content&#8230; aunque, obviamente, todos juntos funcionan mejor.<\/p>\n<p><a href=\"https:\/\/www.pinterest.es\/pin\/456833955944504664\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-9921\" src=\"http:\/\/www.evasanagustin.com\/workaholic\/wp-content\/uploads\/2018\/03\/content-marketing-que-no-es.png\" alt=\"\" width=\"600\" height=\"622\" srcset=\"https:\/\/www.evasanagustin.com\/workaholic\/wp-content\/uploads\/2018\/03\/content-marketing-que-no-es.png 600w, https:\/\/www.evasanagustin.com\/workaholic\/wp-content\/uploads\/2018\/03\/content-marketing-que-no-es-289x300.png 289w, https:\/\/www.evasanagustin.com\/workaholic\/wp-content\/uploads\/2018\/03\/content-marketing-que-no-es-338x350.png 338w, https:\/\/www.evasanagustin.com\/workaholic\/wp-content\/uploads\/2018\/03\/content-marketing-que-no-es-145x150.png 145w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p>Adem\u00e1s, puedes ver qu\u00e9 es el marketing de contenidos en <a href=\"https:\/\/www.youtube.com\/watch?v=z_eZc4I6fDg\">un v\u00eddeo<\/a> de menos de 1 minuto.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/z_eZc4I6fDg?rel=0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A estas alturas de la historia del marketing de contenidos, sigue abierto el debate de qu\u00e9 es. El problema es que TODO es contenido (cualquier cosa que se publica) y \u00e9ste se usa para muchas cosas (cumple muchos objetivos). Adem\u00e1s, hay muchos formatos (aunque \u00faltimamente se hable mucho del contenido visual) y muchos tipos de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[499,438,465,413,412],"tags":[464,534,451,347],"class_list":["post-9913","post","type-post","status-publish","format-standard","hentry","category-branded-storytelling-transmedia","category-content-curation","category-estrategia-de-contenidos","category-marketing-de-contenidos","category-redaccion-de-contenidos","tag-branded-content","tag-copywriting","tag-inbound-marketing","tag-seo"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/9913","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=9913"}],"version-history":[{"count":5,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/9913\/revisions"}],"predecessor-version":[{"id":14190,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/9913\/revisions\/14190"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=9913"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=9913"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=9913"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}