{"id":987,"date":"2009-08-25T19:28:28","date_gmt":"2009-08-25T17:28:28","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=987"},"modified":"2009-08-25T19:43:36","modified_gmt":"2009-08-25T17:43:36","slug":"wwwcrear-una-estrategia-no-es-gratis","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2009\/08\/25\/wwwcrear-una-estrategia-no-es-gratis\/","title":{"rendered":"[WWW] Crear una estrategia no es gratis"},"content":{"rendered":"<p>Hubo un tiempo (tampoco muy lejano)\u00a0en el que no todas las empresas ten\u00edan\u00a0una web corporativa. Poco a poco aquello de \u00ab<strong>si no est\u00e1s en Internet no existes<\/strong>\u00bb fue calando y las agencias tuvieron que ponerse las pilas para reinventarse y cambiar el apellido &#8216;de dise\u00f1o gr\u00e1fico&#8217; a &#8216;interactivas&#8217;.<\/p>\n<p>Fue la soluci\u00f3n para las empresas que ya ten\u00edan agencias en n\u00f3mina o para aquellas que dispon\u00edan de un m\u00ednimo\u00a0presupuesto. Para el resto (las de presupuesto bajo m\u00ednimos), <strong>el hermano del jefe<\/strong> (CEO ser\u00eda exagerar trat\u00e1ndose de una micropyme) fue el que las hac\u00eda\u00a0por un precio tan rid\u00edculo como la simpleza que ten\u00edan las p\u00e1ginas que\u00a0copiaba \u00a0de alguna plantilla gratuita.<\/p>\n<p>Ahora que la mayor\u00eda de agencias hab\u00edan demostrado que aportaban m\u00e1s valor que el familiar de turno, sumamos 1 y llega la web\u00a02.0. Llega la revoluci\u00f3n social y con ella de nuevo el &#8216;yo conozco a uno que sabe mucho de esto&#8217;. La frase se convierte en \u00ab<strong>si no tienes un blog no existes<\/strong>\u00bb y hasta en un <strong>\u00abhay que estar\u00a0en pon-aqu\u00ed-la red-social-que-todos-sabemos\u00bb<\/strong>.<\/p>\n<p>Todo ello, claro, <strong>sin el menor atisbo de estrategia detr\u00e1s<\/strong>. Por eso, cuando \u00abel amigo ese que\u00a0tiene un blog y seguro que me hace uno\u00bb recibe el encargo de hacer un blog, no lo duda. Son unas perrillas y hay que pagar el hosting de alguna manera, se entiende. Lo que no consigo comprender es el que hace un blog por encargo y no sabe qu\u00e9 es un RSS.<\/p>\n<p>Ahora bien, f\u00edjate que he escrito &#8216;hacer&#8217; no &#8216;crear&#8217; porque para ganarse bien el sueldo\u00a0<strong>hay que aportar algo m\u00e1s que el conocimiento t\u00e9cnico<\/strong>\u00a0que, para desgracia de muchas\u00a0agencias y beneficio de muchos, es bajo en el caso de los blogs.<\/p>\n<p>La primera frase de \u00ab<a href=\"http:\/\/www.evasanagustin.com\/tublogpasoapaso\/index.html\">Tu blog paso a paso<\/a>\u00bb es: \u00abPuedes crear tu blog en unos minutos\u00bb. As\u00ed lo creo pero cuando entramos en <strong>terreno corporativo<\/strong>, la aventura es m\u00e1s gratificante si se vive en compa\u00f1\u00eda de alguien que conoce el camino y sus secretos.<\/p>\n<p>Dise\u00f1ar un blog es f\u00e1cil, <strong>dise\u00f1ar la estrategia que lo acompa\u00f1a no siempre lo es<\/strong>. Por eso hay plantillas gratuitas para blogs\u00a0y para crear estrategias hay que pasar por caja.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hubo un tiempo (tampoco muy lejano)\u00a0en el que no todas las empresas ten\u00edan\u00a0una web corporativa. Poco a poco aquello de \u00absi no est\u00e1s en Internet no existes\u00bb fue calando y las agencias tuvieron que ponerse las pilas para reinventarse y cambiar el apellido &#8216;de dise\u00f1o gr\u00e1fico&#8217; a &#8216;interactivas&#8217;. Fue la soluci\u00f3n para las empresas que [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[5],"tags":[124,222,247],"class_list":["post-987","post","type-post","status-publish","format-standard","hentry","category-internet","tag-blogosfera","tag-diseno-web","tag-marketing-online"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/987","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=987"}],"version-history":[{"count":9,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/987\/revisions"}],"predecessor-version":[{"id":998,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/987\/revisions\/998"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=987"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=987"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=987"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}