{"id":973,"date":"2009-08-19T18:18:25","date_gmt":"2009-08-19T16:18:25","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=973"},"modified":"2026-01-05T14:18:24","modified_gmt":"2026-01-05T13:18:24","slug":"media-news-s34-a09","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2009\/08\/19\/media-news-s34-a09\/","title":{"rendered":"Media News S34 A09"},"content":{"rendered":"

Publicidad<\/strong>
\nDe repente lo o\u00ed claro: la m\u00fasica del spot de las experiencias de San Miguel<\/a> es \u00abI’m from Barcelona\u00bb pero no es la primera vez que se usa esa canci\u00f3n. Para el Primavera Sound del 2006 tambi\u00e9n se utiliz\u00f3 (el grupo cantaba all\u00ed) y entonces la marca de cerveza era Estrella Damm, patrocinador del evento. No deja de ser curioso que 2 marcas competencia usen la misma m\u00fasica. \u00bfCasualidad?<\/p>\n

Cine
\n<\/strong>Entr\u00e9 con ganas a ver \u00abEnemigos p\u00fablicos\u00bb pero poco a poco me fui desinflando.\u00a0No porque el trabajo de los actores no sea bueno, tampoco porque el director no buscase un acercamiento (y nunca mejor dicho dado lo cerca que estaba la c\u00e1mara de los actores) diferente. M\u00e1s bien porque segu\u00ed el\u00a0mismo ritmo que\u00a0la historia: empieza con la cumbre del protagonista y acaba, bueno, en el otro extremo enamorado perdido. No me esperaba una historia de amor, sino algo m\u00e1s de acci\u00f3n. Quiz\u00e1 por eso la recomiendo solo a fans de los actores protagonistas.<\/p>\n

Internet<\/strong>
\nUn tema interesante surgi\u00f3 la semana pasada en la charla de Trina Milan en ComRadio<\/a> sobre blogs corporativos: \u00bfpublicidad de la empresa o medios de di\u00e1logo entre CEO-usuarios? Yo tambi\u00e9n espero que sean \u00e9sto \u00faltimo y sigan as\u00ed los pasos de los blogs personales donde lo m\u00e1s importante es el di\u00e1logo. Pero todav\u00eda no hemos llegado a ese d\u00eda. En la mayor\u00eda de los casos, tanto personas como empresas, los bloggers decimos lo que queremos sin pasar el test \u00ab\u00bfy qu\u00e9?\u00bb<\/a>.<\/p>\n

Televisi\u00f3n
\n<\/strong>5, no 2 o 3. No, 5. 5 cap\u00edtulos seguidos de la misma serie. Y no es un marat\u00f3n, no. \u00a1Son 5 cap\u00edtulos repetidos! Otro d\u00eda, otro canal y las\u00a0 repeticiones continuan (no tan exageradas, pero ah\u00ed est\u00e1n). Esto solo pasa en verano pero quiz\u00e1 dentro de poco tambi\u00e9n pase el resto del\u00a0a\u00f1o. \u00bfC\u00f3mo sino las cadenas rentabilizar\u00e1n las series?\u00a0Si esperan\u00a0bajas audiencias,\u00a0a los programadores no les importar\u00e1 repetir. \u00bfO quiz\u00e1 crees que la TDT traer\u00e1 m\u00e1s contenidos en lugar de m\u00e1s repeticiones? \u00a1Ojal\u00e1!<\/p>\n","protected":false},"excerpt":{"rendered":"

Publicidad De repente lo o\u00ed claro: la m\u00fasica del spot de las experiencias de San Miguel es \u00abI’m from Barcelona\u00bb pero no es la primera vez que se usa esa canci\u00f3n. Para el Primavera Sound del 2006 tambi\u00e9n se utiliz\u00f3 (el grupo cantaba all\u00ed) y entonces la marca de cerveza era Estrella Damm, patrocinador del […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[4,5,2,3],"tags":[124,158,219,119,78],"class_list":["post-973","post","type-post","status-publish","format-standard","hentry","category-cine","category-internet","category-publicidad","category-television","tag-blogosfera","tag-blogs-corporativos","tag-critica-de-peliculas","tag-marcas-de-bebidas-alcoholicas","tag-tdt"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/973","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=973"}],"version-history":[{"count":3,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/973\/revisions"}],"predecessor-version":[{"id":976,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/973\/revisions\/976"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=973"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=973"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=973"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}