\u00abHace ya varios a\u00f1os que las agencias vieron el potencial de los blogs y decidieron incluirlos en sus servicios de marketing online. \u00bb As\u00ed empieza la introducci\u00f3n del \u00abEstado del blogmarketing\u00bb (al menos la primera versi\u00f3n en la que estoy trabajando) y la avanzo porque parece que el microblogging va por el mismo camino.<\/p>\n
No pod\u00eda ser en otro lugar sino en Twitter donde descubr\u00ed www.sponsoredtweets.com<\/a>\u00a0(gracias al twitt\u00a0Rafa M\u00e9rida<\/a>). Hace un tiempo la idea<\/a> de este tipo\u00a0negocio fue una inocentada pero parece que Izea<\/a> (los de PayPerPost) lo tom\u00f3 en serio y han creado un servicio de Twitter Advertising<\/strong>.<\/p>\n Sponsored Tweets<\/a> busca conectar empresas con tweeters<\/strong>, igual que hacen Bloguzz<\/a>, BRM<\/a> o trnd<\/a>. En su web lo dicen bien claro: las empresas pueden crear conversaciones patrocinadas<\/a> (gran\u00a0concepto) y los tuiteros ganar dinero haciendo correr la voz, dejando siempre claro<\/a> que se trata de un twitt patrocinado. Y es que la \u00e9tica es uno de los pilares de esta plataforma, o al menos eso dicen en su v\u00eddeo de presentaci\u00f3n<\/a>.<\/p>\n El funcionamiento<\/strong> es similiar a los otros servicios: el tuitero se apunta, fija el precio (creando as\u00ed un perfil<\/a>)\u00a0y espera a que le llegue la oferta de la empresa. \u00c9sta puede seleccionar<\/a> qui\u00e9n quiere que escriba el twitt filtrando la base<\/a>, por ejemplo,\u00a0por n\u00famero de followers o categor\u00eda y pudiendo elegir incluso la hora en la que quiere que se tuitee.<\/p>\n Buscando informaci\u00f3n sobre twitter advertising me he encontrado con Magpie<\/a>, que tiene menos de un a\u00f1o de vida<\/a> y que no parece haber cruzado fronteras.<\/p>\n Teniendo en cuenta que\u00a0poco contenido<\/a> de Twitter es interesante o cu\u00e1l es el perfil del tuitero<\/a>, quiz\u00e1 las campa\u00f1as que acojan de Izea tengan una repercusi\u00f3n limitada, aunque seguramente sean buenas complementarias de una estrategia social.<\/p>\n Como en el blogmarketing y los posts patrocianados, el tiempo dir\u00e1 c\u00f3mo\u00a0los followers\u00a0acojen la idea de leer twitts publicitarios.<\/p>\n","protected":false},"excerpt":{"rendered":" \u00abHace ya varios a\u00f1os que las agencias vieron el potencial de los blogs y decidieron incluirlos en sus servicios de marketing online. \u00bb As\u00ed empieza la introducci\u00f3n del \u00abEstado del blogmarketing\u00bb (al menos la primera versi\u00f3n en la que estoy trabajando) y la avanzo porque parece que el microblogging va por el mismo camino. No […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[5,2],"tags":[190,167],"class_list":["post-944","post","type-post","status-publish","format-standard","hentry","category-internet","category-publicidad","tag-blogmarketing","tag-twitter"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/944","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=944"}],"version-history":[{"count":8,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/944\/revisions"}],"predecessor-version":[{"id":958,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/944\/revisions\/958"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=944"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=944"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=944"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}