{"id":924,"date":"2009-08-06T16:18:17","date_gmt":"2009-08-06T14:18:17","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=924"},"modified":"2009-08-09T20:17:37","modified_gmt":"2009-08-09T18:17:37","slug":"www-autoridad-y-suscriptores","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2009\/08\/06\/www-autoridad-y-suscriptores\/","title":{"rendered":"[WWW] Autoridad y suscriptores"},"content":{"rendered":"

\u00daltimamente me he descargado varios archivos (puntualmente referenciados en @dmassm<\/a>) y me gustar\u00eda apuntar brevemente algunas impresiones de dos ebooks: \u00abHow I Got 100,000 Subscribers: Lessons from Zen Habits<\/a><\/em>\u00bb de Leo Babauta\u00a0y \u00abAuthority rules. The 10 Rock Solid Elements of Effective Online Marketing<\/a><\/em>\u00bb\u00a0de Brian Clark. Los dos est\u00e1n relacionados ya que un n\u00famero alto de suscriptores conlleva, entre otras cosas, una alta autoridad.<\/p>\n

\u00abHow I Got 100.000 Subscribers<\/em>\u00bb\u00a0explica qu\u00e9 hizo el autor de Zen Habits para conseguir ese elevado n\u00famero de suscriptores en dos a\u00f1os. Pero no esperes un paper sobre blogging, es m\u00e1s bien un documento sobre creaci\u00f3n de marca personal<\/strong> (dos cosas nuevamente muy relacionadas). Es interesante seguir toda su historia, desde el inicio escribiendo comentarios para conseguir los primeros lectores hasta varios efectos Digg que le hicieron aumentar en miles.<\/p>\n

Pero la parte que m\u00e1s me llama la atenci\u00f3n es el cap\u00edtulo \u00abInundando el mercado\u00bb donde explica c\u00f3mo fue extendiendo su nombre escribiendo como blogger invitado<\/strong>. Me gusta porque, como \u00e9l mismo dice, hay que estar centrado en escribir, el resto es una distracci\u00f3n (l\u00e9ase desde estad\u00edsticas a leer y responder correo o comentarios, aunque esto \u00faltimo es discutible). Despu\u00e9s de leer \u00abHow I Got 100.000 Subscribers<\/em>\u00bb con lo que me quedo es que su \u00e9xito se basa en el contenido, en lo que escribe… y eso un incentivo para cualquiera.<\/p>\n

Para enlazar con el siguiente paper, una cita de Leo: \u00abAuthority is an interesting phenomenon. You can claim to be an authority, and write with authority, but it\u2019s not until others start calling you an authority that you become one<\/strong><\/em>.\u00bb Sobre qu\u00e9 es y c\u00f3mo conseguir autoridad habla Brian Clark en \u00abAuthority rules<\/em>\u00bb y empiezo tambi\u00e9n con una cita relacionada: \u00abWhat other people say about you is more important than what you say about yourself. Authority is all about perception<\/strong><\/em>.\u00bb<\/p>\n

Las primeras p\u00e1ginas del paper<\/em> las dedica a poner un par de ejemplos totalmente alejados del \u00abmarketing online\u00bb\u00a0pero hacia la mitad, Brian apunta sus 10 normas para construir webs de autoridad. Me gustar\u00eda destacar un par de ellas: la segunda la titula \u00abNo vendas… ense\u00f1a<\/strong>\u00bb y muestra la venta como \u00abeducar a la gente sobre los beneficios de hacer negocios contigo\u00bb; y la cuarta que habla de titulares y ganchos ya que \u00abconstruir autoridad conlleva una constante lucha por la atenci\u00f3n\u00bb. No se trata de normas desconocidas, pero no est\u00e1 mal haberlas reunido.<\/p>\n

Y acabo con una frase de Leo sobre blogging y esta \u00ablucha\u00bb que dice Brian: \u00abit\u2019s not a culture of competition, but a culture of cooperation<\/em>\u00ab.<\/p>\n","protected":false},"excerpt":{"rendered":"

\u00daltimamente me he descargado varios archivos (puntualmente referenciados en @dmassm) y me gustar\u00eda apuntar brevemente algunas impresiones de dos ebooks: \u00abHow I Got 100,000 Subscribers: Lessons from Zen Habits\u00bb de Leo Babauta\u00a0y \u00abAuthority rules. The 10 Rock Solid Elements of Effective Online Marketing\u00bb\u00a0de Brian Clark. Los dos est\u00e1n relacionados ya que un n\u00famero alto de […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[5],"tags":[124,155],"class_list":["post-924","post","type-post","status-publish","format-standard","hentry","category-internet","tag-blogosfera","tag-marca-personal"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/924","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=924"}],"version-history":[{"count":2,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/924\/revisions"}],"predecessor-version":[{"id":937,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/924\/revisions\/937"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=924"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=924"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=924"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}