{"id":9127,"date":"2017-12-27T13:08:50","date_gmt":"2017-12-27T12:08:50","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=9127"},"modified":"2017-12-26T12:24:57","modified_gmt":"2017-12-26T11:24:57","slug":"estado-de-los-contenidos-en-espana-2017-10-preguntas-que-responde","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2017\/12\/27\/estado-de-los-contenidos-en-espana-2017-10-preguntas-que-responde\/","title":{"rendered":"Estado de los contenidos en Espa\u00f1a 2017: 10 preguntas que responde"},"content":{"rendered":"

\u00bfUna lectura recomendada antes de acabar el a\u00f1o? \u00a1El 6\u00ba informe sobre el estado de los contenidos en Espa\u00f1a<\/strong><\/a>!<\/p>\n

\"\"<\/a>Desde 2012<\/strong> que vengo recopilando informaci\u00f3n para saber c\u00f3mo las empresas espa\u00f1olas utilizan los contenidos<\/a>. Planteo una serie de preguntas y, gracias a la participaci\u00f3n an\u00f3nima, puedo sacar las conclusiones que ver\u00e1s al descargar el PDF<\/a>. Lo puedes hacer directamente, sin barreras de acceso, as\u00ed que si quieres compartilo: \u00a1adelante<\/a>!<\/p>\nDatos sobre el uso de los contenidos en Espa\u00f1a: informe 2017 de @evasanagustin descargable en PDF. #estadocontenidos17 <\/a><\/span>Compartir en X<\/a><\/span>\n

En el informe se da respuesta a cuestiones interesantes que te ayudar\u00e1n a para plantear tu estrategia de contenidos<\/a>. Por ejemplo:<\/p>\n

    \n
  1. \u00bfQu\u00e9 entregable<\/strong> de contenidos<\/a> es el m\u00e1s utilizado en Espa\u00f1a?<\/li>\n
  2. \u00bfLos objetivos<\/strong> hay que plantearlos a corto o medio plazo?<\/li>\n
  3. \u00bfQu\u00e9 puedo medir<\/strong>, cu\u00e1ndo y c\u00f3mo?<\/li>\n
  4. \u00bfSe utiliza m\u00e1s el contenido para inbound marketing o para SEO?<\/li>\n
  5. \u00bfQu\u00e9 tipo de contenido<\/strong> se publica m\u00e1s en Espa\u00f1a?<\/li>\n
  6. \u00bfSe hace m\u00e1s o menos content curation<\/strong>?<\/li>\n
  7. \u00bfD\u00f3nde se publican los contenidos y cada cu\u00e1nto?<\/li>\n
  8. \u00bfQu\u00e9 puedo hacer para promocionar<\/strong> mis contenidos?<\/li>\n
  9. \u00bfQui\u00e9n externaliza<\/strong> tareas de contenidos en Espa\u00f1a?<\/li>\n
  10. \u00bfCu\u00e1ntas horas<\/strong> se dedican a los contenidos de media?<\/li>\n<\/ol>\n

    Adem\u00e1s, este a\u00f1o he dedicado un apartado especial para aut\u00f3nomos<\/strong> y tambi\u00e9n para los departamentos de contenidos en Espa\u00f1a<\/a>: \u00bfc\u00f3mo han evolucionado en los \u00faltimos a\u00f1os? \u00bfHan aumentado en n\u00famero de personas o en inversi\u00f3n?<\/p>\n

    Descarga el informe o consulta los anteriores<\/strong> desde mi web sobre marketing de contenidos en Espa\u00f1a<\/a>. Pr\u00f3ximamente har\u00e9 una infograf\u00eda<\/strong> con los datos m\u00e1s destados. Mientras, puedes ver las de a\u00f1os pasados<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

    \u00bfUna lectura recomendada antes de acabar el a\u00f1o? \u00a1El 6\u00ba informe sobre el estado de los contenidos en Espa\u00f1a! Desde 2012 que vengo recopilando informaci\u00f3n para saber c\u00f3mo las empresas espa\u00f1olas utilizan los contenidos. Planteo una serie de preguntas y, gracias a la participaci\u00f3n an\u00f3nima, puedo sacar las conclusiones que ver\u00e1s al descargar el PDF. […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[7,462],"tags":[539,12,541],"class_list":["post-9127","post","type-post","status-publish","format-standard","hentry","category-dm","category-mercado-de-contenidos","tag-departamento-de-contenidos","tag-dmassm","tag-estado-contenidos-espana"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/9127","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=9127"}],"version-history":[{"count":5,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/9127\/revisions"}],"predecessor-version":[{"id":9161,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/9127\/revisions\/9161"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=9127"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=9127"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=9127"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}