{"id":8972,"date":"2017-12-04T08:08:26","date_gmt":"2017-12-04T07:08:26","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=8972"},"modified":"2021-04-30T18:12:05","modified_gmt":"2021-04-30T16:12:05","slug":"nivel-avanzado-de-madurez-de-la-estrategia-de-contenidos-infografia","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2017\/12\/04\/nivel-avanzado-de-madurez-de-la-estrategia-de-contenidos-infografia\/","title":{"rendered":"Nivel avanzado de madurez de la estrategia de contenidos (infograf\u00eda)"},"content":{"rendered":"

Despu\u00e9s de contar algo sobre el nivel b\u00e1sico<\/a> y el intermedio<\/a>, termino la serie de infograf\u00edas sobre los diferentes niveles de madurez<\/strong> que las empresas tienen en su estrategia de contenidos con el nivel avanzado.<\/p>\n

Ver la infograf\u00eda en Pinterest<\/a><\/h3>\n

En el nivel avanzado <\/strong>se tiene muy en cuenta a la audiencia y por eso se definen buyer personas<\/a>. Adem\u00e1s, los empleados tienen muy claro el papel de los contenidos y hay una cultura a su alrededor, no solo en el propio departamento<\/a>. Es un nivel al que solo se puede llegar despu\u00e9s de haber pasado por los anteriores, viendo poco a poco el valor de los contenidos y trabaj\u00e1ndolos para mejorarlos y hacerlos rentables en todos los canales.<\/p>\n

Tienes m\u00e1s informaci\u00f3n sobre los niveles de madurez en mi libro \u00abEstrategia de contenidos\u00bb<\/a>. Si te animas, haz el test de 10 preguntas<\/a> y averigua al momento cu\u00e1l es tu nivel<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Despu\u00e9s de contar algo sobre el nivel b\u00e1sico y el intermedio, termino la serie de infograf\u00edas sobre los diferentes niveles de madurez que las empresas tienen en su estrategia de contenidos con el nivel avanzado. Ver la infograf\u00eda en Pinterest En el nivel avanzado se tiene muy en cuenta a la audiencia y por eso […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[465],"tags":[537],"class_list":["post-8972","post","type-post","status-publish","format-standard","hentry","category-estrategia-de-contenidos","tag-madurez-estrategia-contenidos"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/8972","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=8972"}],"version-history":[{"count":5,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/8972\/revisions"}],"predecessor-version":[{"id":32577,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/8972\/revisions\/32577"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=8972"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=8972"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=8972"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}