{"id":8970,"date":"2018-01-22T08:08:33","date_gmt":"2018-01-22T07:08:33","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=8970"},"modified":"2023-06-17T09:51:37","modified_gmt":"2023-06-17T07:51:37","slug":"contenidos-formas-de-rentabilizar-un-blog-y-los-gastos-que-conlleva","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2018\/01\/22\/contenidos-formas-de-rentabilizar-un-blog-y-los-gastos-que-conlleva\/","title":{"rendered":"[Contenidos] Formas de rentabilizar un blog (y los gastos que conlleva)"},"content":{"rendered":"\n

Cuando explico a que mi blog tiene ya 12+1 a\u00f1os<\/a>, una de las cosas que me suelen preguntar mis alumnos<\/a> es algo as\u00ed como: \u00abentonces, \u00bfmerece la pena, no?\u00bb. En el fondo, quieren saber si es rentable porque eso de escribir con una cierta frecuencia les asusta (lo mismo que a mis clientes<\/a>). Yo tengo muy claro que s\u00ed, merece la pena: por eso a\u00f1ad\u00ed a mi libro \u00abManual de blogging\u00bb<\/a> un apartado dedicado precisamente a formas de rentabilizar un blog personal o profesional<\/strong> (los corporativos tienen su propio cap\u00edtulo).<\/p>\n\n\n\n

Aprovechando GlooMaps, una herramienta gratuita para hacer esquemas, he preparado un par de im\u00e1genes sobre el tema<\/a>. Empiezo con la menos agradable pero obligatoria: los gastos. Si realmente quieres calcular cu\u00e1nto ganas con tu blog<\/strong>, primero te sugiero calcular lo que inviertes.<\/p>\n\n\n\n

\"\"\/<\/a><\/figure>\n\n\n\n

Mi sugerencia: pon un valor a cada uno de los puntos y s\u00famalos para saber lo que gastas en tu blog (al mes o al a\u00f1o). Luego a\u00f1ade tu dedicaci\u00f3n en horas<\/a> y ya tienes el coste de mantener tu blog<\/strong>.<\/p>\n\n\n\n

Vamos ahora con la parte de beneficios. Aqu\u00ed tienes otra imagen que resume las diferentes opciones de los ingresos que pueden provenir de un blog<\/strong>.<\/p>\n\n\n\n

\"\"\/<\/a><\/figure>\n\n\n\n

Igual que antes, suma lo que cobras por cada uno de los puntos anteriores y ya tendr\u00e1s los ingresos que te proporciona tu blog<\/strong>.<\/p>\n\n\n\n

Ahora solo te faltar\u00eda comparar los dos valores para tener una idea de si tu blog es rentable o no<\/strong>. Recuerda que no todo es tan r\u00e1pido como puede parecer: quiz\u00e1 tengas que esperar un tiempo o hacerlo \u00abm\u00e1s comercial\u00bb modificando tu plan de contenidos para medios sociales<\/a>. Adem\u00e1s, hay  intangibles que son dif\u00edciles de cuantificar y quiz\u00e1 tambi\u00e9n te sea complicado averiguar de d\u00f3nde proviene un cliente, por ejemplo. \u00a1Poco a poco!<\/p>\n\n\n\n

Tienes m\u00e1s informaci\u00f3n para crear y rentabilizar tu blog en \u00abManual de blogging\u00bb<\/a> (enlace afiliado, claro).<\/p>\n","protected":false},"excerpt":{"rendered":"

Cuando explico a que mi blog tiene ya 12+1 a\u00f1os, una de las cosas que me suelen preguntar mis alumnos es algo as\u00ed como: \u00abentonces, \u00bfmerece la pena, no?\u00bb. En el fondo, quieren saber si es rentable porque eso de escribir con una cierta frecuencia les asusta (lo mismo que a mis clientes). Yo tengo […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[465],"tags":[190,124,158,540],"class_list":["post-8970","post","type-post","status-publish","format-standard","hentry","category-estrategia-de-contenidos","tag-blogmarketing","tag-blogosfera","tag-blogs-corporativos","tag-inversion-en-contenidos"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/8970","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=8970"}],"version-history":[{"count":5,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/8970\/revisions"}],"predecessor-version":[{"id":35331,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/8970\/revisions\/35331"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=8970"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=8970"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=8970"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}