{"id":8939,"date":"2017-11-13T10:08:44","date_gmt":"2017-11-13T09:08:44","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=8939"},"modified":"2017-12-11T17:54:00","modified_gmt":"2017-12-11T16:54:00","slug":"en-marcha-la-6a-encuesta-sobre-el-estado-de-los-contenidos-en-espana-2017","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2017\/11\/13\/en-marcha-la-6a-encuesta-sobre-el-estado-de-los-contenidos-en-espana-2017\/","title":{"rendered":"En marcha la 6\u00aa encuesta sobre el estado de los contenidos en Espa\u00f1a 2017"},"content":{"rendered":"<p>Queda poco para que acabe el a\u00f1o, es momento de repasar qu\u00e9 hemos hecho durante 2017 y as\u00ed ver c\u00f3mo podemos mejorar para el 2018. Por eso por esta \u00e9poca suelo plantear la <strong>encuesta sobre el estado de los contenidos en Espa\u00f1a<\/strong>, para poder conocer mejor c\u00f3mo las empresas y aut\u00f3nomos utilizan los contenidos.<\/p>\n<p>Desde 2012, planteo cuestiones sobre la organizaci\u00f3n interna del departamento, la tipolog\u00eda de contenidos que se publican y otras cuestiones estrat\u00e9gicas. Este a\u00f1o no iba a ser menos, hay que confirmar o no si hay el estancamiento que parec\u00eda sobrevolarnos en <a href=\"http:\/\/www.evasanagustin.com\/workaholic\/2017\/01\/09\/estado-de-los-contenidos-2012-2016-signos-de-estancamiento\/\">las conclusiones de la anterior encuesta<\/a>.<\/p>\n<p>Como siempre, <strong>dependo de tu participaci\u00f3n<\/strong> para conseguir datos interesantes, m\u00ednimamente representativos. As\u00ed que si tienes unos minutos (no te deber\u00eda llevar m\u00e1s de 5), te agradezco desde ya mismo que participes y compartas este post para lograr m\u00e1s respuestas (si trabajas en una agencia, puedes reenviar a tus clientes).<\/p>\n<h3 style=\"text-align: center;\"><a href=\"https:\/\/premium.easypromosapp.com\/p\/817082\">Quiero participar en la encuesta<\/a><\/h3>\n<p>Si sigues leyendo sin haber hecho click en el link anterior, quiz\u00e1 necesitas un incentivo. No hay problema porque tambi\u00e9n quiero agradecerte el tiempo que me vas a dedicar y tu sincera respuesta a las preguntas. As\u00ed que este a\u00f1o, <strong>gracias a la colaboraci\u00f3n con <a href=\"https:\/\/www.easypromosapp.com\/es\/\">EasyPromos<\/a><\/strong>, se sortear\u00e1n entre los participantes los <strong>varios premios<\/strong> que seguro que no querr\u00e1s perderte: contesta las preguntas de la encuesta y al final te contar\u00e9 c\u00f3mo participar en el sorteo.<\/p>\n<p>Como es habitual, con <strong>los resultados<\/strong> preparar\u00e9 un ebook que podr\u00e1s descargar libremente igual que ya puedes acceder a <a href=\"http:\/\/www.marketingdecontenidos.es\/espana\/\">los de a\u00f1os anteriores<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Queda poco para que acabe el a\u00f1o, es momento de repasar qu\u00e9 hemos hecho durante 2017 y as\u00ed ver c\u00f3mo podemos mejorar para el 2018. Por eso por esta \u00e9poca suelo plantear la encuesta sobre el estado de los contenidos en Espa\u00f1a, para poder conocer mejor c\u00f3mo las empresas y aut\u00f3nomos utilizan los contenidos. Desde [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[7,462],"tags":[12,74,541],"class_list":["post-8939","post","type-post","status-publish","format-standard","hentry","category-dm","category-mercado-de-contenidos","tag-dmassm","tag-encuesta","tag-estado-contenidos-espana"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/8939","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=8939"}],"version-history":[{"count":7,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/8939\/revisions"}],"predecessor-version":[{"id":9090,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/8939\/revisions\/9090"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=8939"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=8939"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=8939"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}