{"id":8908,"date":"2017-11-06T09:58:59","date_gmt":"2017-11-06T08:58:59","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=8908"},"modified":"2026-03-09T18:44:20","modified_gmt":"2026-03-09T17:44:20","slug":"plan-de-contenidos-para-medios-sociales-mi-nuevo-libro","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2017\/11\/06\/plan-de-contenidos-para-medios-sociales-mi-nuevo-libro\/","title":{"rendered":"\u00abPlan de contenidos para medios sociales\u00bb, mi nuevo libro para planificar tus redes"},"content":{"rendered":"<figure id=\"attachment_8909\" aria-describedby=\"caption-attachment-8909\" style=\"width: 340px\" class=\"wp-caption alignright\"><a href=\"http:\/\/amzn.to\/2A75xeL\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-8909\" src=\"http:\/\/www.evasanagustin.com\/workaholic\/wp-content\/uploads\/2017\/11\/plandecontenidos_s.png\" alt=\"Portada de mi libro &quot;Plan de contenidos para medios sociales&quot;\" width=\"340\" height=\"478\" srcset=\"https:\/\/www.evasanagustin.com\/workaholic\/wp-content\/uploads\/2017\/11\/plandecontenidos_s.png 340w, https:\/\/www.evasanagustin.com\/workaholic\/wp-content\/uploads\/2017\/11\/plandecontenidos_s-213x300.png 213w, https:\/\/www.evasanagustin.com\/workaholic\/wp-content\/uploads\/2017\/11\/plandecontenidos_s-249x350.png 249w, https:\/\/www.evasanagustin.com\/workaholic\/wp-content\/uploads\/2017\/11\/plandecontenidos_s-107x150.png 107w\" sizes=\"auto, (max-width: 340px) 100vw, 340px\" \/><\/a><figcaption id=\"caption-attachment-8909\" class=\"wp-caption-text\">Portada de mi libro \u00abPlan de contenidos para medios sociales\u00bb<\/figcaption><\/figure>\n<p>Lo mencion\u00e9 mientras lo preparaba <a href=\"https:\/\/twitter.com\/i\/moments\/858721786808152066\">en Twitter<\/a> y\u00a0por aqu\u00ed hace unas semanas al avisar del lanzamiento del \u00ab<a href=\"http:\/\/www.evasanagustin.com\/workaholic\/2017\/10\/02\/manual-de-blogging-guia-para-crear-y-rentabilizar-tu-blog\/\">Manual de blogging<\/a>\u00ab: \u00a1tengo nuevo libro (y <a href=\"http:\/\/www.evasanagustin.com\/escritora\/\">van 14<\/a>)! Como suele ocurrir en los libros de no ficci\u00f3n, su t\u00edtulo es muy claro: \u00ab<a href=\"http:\/\/amzn.to\/2A75xeL\"><strong>Plan de contenidos para medios sociales<\/strong><\/a>\u00ab. Es el 3\u00ba que publico con la editorial UOC y sigue el formato habitual de su <a href=\"http:\/\/www.elprofesionaldelainformacion.com\/libros.html\">colecci\u00f3n EPI<\/a> (El Profesional de la Informaci\u00f3n).<\/p>\n<p>Puedes ver <a href=\"http:\/\/www.evasanagustin.com\/plandecontenidos\/\"><strong>el \u00edndice<\/strong> en la p\u00e1gina del libro<\/a> pero b\u00e1sicamente sigue las columnas que deber\u00eda tener un plan de contenidos. As\u00ed, explico desde los objetivos de las piezas a su frecuencia de publicaci\u00f3n, pasando por la tem\u00e1tica, el canal o la fuente del contenido, y mucho m\u00e1s.<\/p>\n<p>Paso a paso, como es mi costumbre, voy mostrando <strong>c\u00f3mo rellenar el plan<\/strong> para que cualquiera pueda hacerlo. Por eso el libro se complementa con <a href=\"http:\/\/www.marketingdecontenidos.es\/plantillas\/plan-contenidos-medios-sociales\/\">una plantilla en XLS<\/a> que puedes descargar y personalizar seg\u00fan creas conveniente para que se adapte a tu empresa.<\/p>\n<p>\u00ab<a href=\"http:\/\/www.evasanagustin.com\/plandecontenidos\/\">Plan de contenidos para medios sociales<\/a>\u00bb est\u00e1 pensado para ser una extensi\u00f3n de los otros libros que he publicado sobre contenidos. Tanto despu\u00e9s de leer \u00ab<a href=\"http:\/\/www.evasanagustin.com\/estrategiadecontenidos\">Estrategia de contenidos<\/a>\u00bb como \u00ab<a href=\"http:\/\/www.evasanagustin.com\/marketingdecontenidos\">Marketing de contenidos<\/a>\u00ab, incluso con \u00ab<a href=\"http:\/\/www.evasanagustin.com\/manualdeblogging\/\">Manual de blogging<\/a>\u00bb es f\u00e1cil que tengas ganas de ponerte a trabajar y con ellas aparezca la necesidad de hacer <strong>un plan para implementar<\/strong> todo lo aprendido. Seguramente por eso es mi libro m\u00e1s pr\u00e1ctico, y eso que todos intento que lo sean.<\/p>\n<h5>Lo puedes comprar en papel en <a href=\"http:\/\/amzn.to\/2A75xeL\">Amazon<\/a>, en <a href=\"http:\/\/www.editorialuoc.cat\/plan-de-contenidos-para-medios-sociales\">la web de la editorial<\/a> y en <a href=\"https:\/\/www.todostuslibros.com\/libros\/plan-de-contenidos-para-medios-sociales_978-84-9029-349-2\">librer\u00edas<\/a>.<\/h5>\n<p>Cuando termino de escribir un libro, me quedo con una sensaci\u00f3n de vac\u00edo. Pero la verdad es que ya tengo en mente un par de ideas para nuevas aventuras editoriales. Ya te ir\u00e9 contando&#8230;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lo mencion\u00e9 mientras lo preparaba en Twitter y\u00a0por aqu\u00ed hace unas semanas al avisar del lanzamiento del \u00abManual de blogging\u00ab: \u00a1tengo nuevo libro (y van 14)! Como suele ocurrir en los libros de no ficci\u00f3n, su t\u00edtulo es muy claro: \u00abPlan de contenidos para medios sociales\u00ab. Es el 3\u00ba que publico con la editorial UOC [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[7],"tags":[453,12,515,555,118,552],"class_list":["post-8908","post","type-post","status-publish","format-standard","hentry","category-dm","tag-calendario-editorial","tag-dmassm","tag-entregables-de-contenidos","tag-frecuencia-de-publicacion","tag-novedad-editorial","tag-plan-de-contenidos"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/8908","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=8908"}],"version-history":[{"count":7,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/8908\/revisions"}],"predecessor-version":[{"id":36108,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/8908\/revisions\/36108"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=8908"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=8908"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=8908"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}