{"id":88,"date":"2007-02-25T12:58:13","date_gmt":"2007-02-25T11:58:13","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=88"},"modified":"2007-02-25T23:47:54","modified_gmt":"2007-02-25T22:47:54","slug":"ad-el-latido-de-vodafone","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2007\/02\/25\/ad-el-latido-de-vodafone\/","title":{"rendered":"[AD] El latido de Vodafone"},"content":{"rendered":"<p>Tun-tun&#8230; \u00bfqui\u00e9n es? Es <strong>el latido de Vodafone que cambia su slogan para que vivamos el momento<\/strong>. Y su manera de decirnos <em>carpe diem<\/em> es\u00a0con un latido de coraz\u00f3n y muchos tun-tun, tun-tun&#8230;<\/p>\n<p>El spot muestra j\u00f3venes, adultos, parejas, gente bajo el agua, en un desierto, de noche, surfistas, atletas&#8230; casi\u00a0todos mirando a c\u00e1mara y diciendo su \u00abtun-tun\u00bb. Toda la sociedad puede verse reflejada en esta mezcla de gente que late a su ritmo. Y cuando ya no sabes qu\u00e9 tienen en com\u00fan todos ellos, cuando s\u00f3lo oyes &#8216;tuntunes&#8217;\u00a0y te preguntas qu\u00e9 les pasa&#8230; llega la voz en off que te da la soluci\u00f3n.<\/p>\n<p>\u00ab<em>Es el momento en el que has decidido qu\u00e9 camino tomar. <strong>Es tu momento<\/strong><\/em><strong>. <em>Es Vodafone<\/em><\/strong>.\u00bb Para que no te quede duda, colan entre su slogan su propio logo latiendo al ritmo de tun-tun.<\/p>\n<p>La primera sorpresa es que Vodafone haya cambiado su \u00ab<strong>La vida es m\u00f3vil. M\u00f3vil es Vodafone<\/strong>\u00bb por este nuevo slogan. Cambian movimiento por momento (visto as\u00ed s\u00f3lo han quitado unas letras). Claro, hoy en d\u00eda\u00a0todo se mueve, es m\u00e1s f\u00e1cil tirar por la v\u00eda sentimental de querer comunicarse y van m\u00e1s all\u00e1 a\u00fan: de llevar algo dentro y tener que expresarlo. \u00bfHay algo m\u00e1s interno que el latido del coraz\u00f3n?<\/p>\n<p>Me recuerda demasiado al Nokia com mp3 que tambi\u00e9n apela a pensar en alguien y llamarle. Y puesto a recordar, me viene a la mente el &#8216;scum-scum&#8217; de \u00abDirty Dancing\u00bb&#8230; \u00bfqui\u00e9n habr\u00e1 elegido c\u00f3mo representar el latido para Vodafone? \u00bfQuiz\u00e1 <a href=\"http:\/\/manuls.inopia.net\/\" target=\"_blank\">alg\u00fan fan de Calvo<\/a>?<\/p>\n<p><strong>Actualizaci\u00f3n 23:48h<\/strong>: <a href=\"http:\/\/tvspot.blogspot.com\/2007\/02\/es-tu-momento-es-vodafone-pum-pum.html\" target=\"_blank\">tvspot lo llama pum pum<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tun-tun&#8230; \u00bfqui\u00e9n es? Es el latido de Vodafone que cambia su slogan para que vivamos el momento. Y su manera de decirnos carpe diem es\u00a0con un latido de coraz\u00f3n y muchos tun-tun, tun-tun&#8230; El spot muestra j\u00f3venes, adultos, parejas, gente bajo el agua, en un desierto, de noche, surfistas, atletas&#8230; casi\u00a0todos mirando a c\u00e1mara y [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[2],"tags":[20,29,31],"class_list":["post-88","post","type-post","status-publish","format-standard","hentry","category-publicidad","tag-nokia","tag-telefonia","tag-vodafone"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/88","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=88"}],"version-history":[{"count":0,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/88\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=88"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=88"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=88"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}