{"id":875,"date":"2009-06-24T20:18:48","date_gmt":"2009-06-24T18:18:48","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=875"},"modified":"2009-06-24T20:19:40","modified_gmt":"2009-06-24T18:19:40","slug":"media-news-s26-a09","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2009\/06\/24\/media-news-s26-a09\/","title":{"rendered":"Media News S26 A09"},"content":{"rendered":"

Televisi\u00f3n<\/strong>
\nLa primera oleada del informe Bar\u00f3metro TV<\/a> que Barlovento Comunicaci\u00f3n ha publicado (v\u00eda Universo TV<\/a>) hace un \u00abAn\u00e1lisis de la producci\u00f3n y distribuci\u00f3n televisiva en Espa\u00f1a\u00bb fundamentado \u00aben la opini\u00f3n de destacados profesionales del mercado televisivo\u00bb. Ser\u00eda interesante conocer la respuesta de esas mismas preguntas a los telespectadores, como contrapunto. No creo que el 51% de nosotros respondiese que la TDT de pago no nos incluir\u00e1.<\/p>\n

Internet<\/strong>
\nDe todo lo que dijo Marc ayer en \u00abEls matins de TV3\u00bb<\/a>\u00a0sobre las nuevas tecnolog\u00edas y los mayores me quedo con la previsi\u00f3n de futuro que hizo: si nuestros abuelos esperaban de nuestros padres que les visitasen; y si nuestros padres esperan de nosotros que les llamemos; nosotros esperaremos de nuestros hijos que utilicen las nuevas tecnolog\u00edas para comunicarse con nosotros, ya sea un mail o chat con webcam. Coincido totalmente… \u00a1con las veces que he tratado de explicar a mi familia qu\u00e9 es eso de Internn\u00e9!<\/p>\n

Cine
\n<\/strong>En la misma l\u00ednea de acercar Internn\u00e9 a la gente: al parecer<\/a> van a hacer una pel\u00edcula sobre Facebook, m\u00e1s bien sobre c\u00f3mo Mark Zuckerberg puso en marcha esta red social, casi un biopic.\u00a0No dudo que ser\u00e1 una historia curiosa de saber, pero con una tv movie hab\u00eda suficiente. Otras empresas (y estoy pensando, por ejemplo,\u00a0en una que empieza por ‘Goo’ y acaba por ‘gle’) tienen seguro m\u00e1s cosas que contar. M\u00e1s all\u00e1 de la elecci\u00f3n, me sorprende que el cine mire a las empresas tecnol\u00f3gicas para inspirarse.<\/p>\n

Publicidad
\n<\/strong>Y sigo con Facebook porque no solo hacen un libro sobre c\u00f3mo sacarle partido como usuarios<\/a>, sino tambi\u00e9n desde un punto de vista marketiniano<\/a>. Uno de sus autores expone en MarketingProfs 5 consejos para optimizar campa\u00f1as en FB<\/a>: estar presente, utilizar anuncios, crear una aplicaci\u00f3n (que no sea aburrida<\/a>), sindicar contenido y lanzar un evento. No me parecen grandes consejos (demasiado b\u00e1sicos)\u00a0pero s\u00ed me parece curioso que se dedique un libro a ese aspecto concreto porque s\u00ed, tiene millones de usuarios, pero no todo el mundo est\u00e1 ah\u00ed. El primer consejo\u00a0deber\u00eda ser asegurarse de que tu p\u00fablico est\u00e1 en FB.<\/p>\n","protected":false},"excerpt":{"rendered":"

Televisi\u00f3n La primera oleada del informe Bar\u00f3metro TV que Barlovento Comunicaci\u00f3n ha publicado (v\u00eda Universo TV) hace un \u00abAn\u00e1lisis de la producci\u00f3n y distribuci\u00f3n televisiva en Espa\u00f1a\u00bb fundamentado \u00aben la opini\u00f3n de destacados profesionales del mercado televisivo\u00bb. Ser\u00eda interesante conocer la respuesta de esas mismas preguntas a los telespectadores, como contrapunto. No creo que el […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[4,5,2,3],"tags":[343,78],"class_list":["post-875","post","type-post","status-publish","format-standard","hentry","category-cine","category-internet","category-publicidad","category-television","tag-facebook","tag-tdt"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/875","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=875"}],"version-history":[{"count":7,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/875\/revisions"}],"predecessor-version":[{"id":882,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/875\/revisions\/882"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=875"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=875"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=875"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}