{"id":87,"date":"2007-02-24T15:38:25","date_gmt":"2007-02-24T14:38:25","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=87"},"modified":"2007-02-24T15:40:49","modified_gmt":"2007-02-24T14:40:49","slug":"cine-oscar-al-marketing","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2007\/02\/24\/cine-oscar-al-marketing\/","title":{"rendered":"[CINE] Oscar al marketing"},"content":{"rendered":"<p>Gracias a los Oscars, todos los medios dedican\u00a0estos d\u00edas m\u00e1s espacio al cine que\u00a0en todo el a\u00f1o.\u00a0La historia, las quinielas, los nominados y\u00a0los presentadores;\u00a0los vestidos, las joyas\u00a0y\u00a0las fiestas previas&#8230; todo hasta llegar a la alfombra roja de ma\u00f1ana por la noche.<\/p>\n<p>Perd\u00f3n, tambi\u00e9n se habla de\u00a0las pel\u00edculas pero\u00a0menos que de la parte &#8216;rosa&#8217; de los premios. Cuando se hayan repartido los premios, ya se encargar\u00e1n de decirnos aquello de \u00abDel ganador de un Oscar por&#8230;\u00bb o \u00abDel nominado por&#8230;\u00bb, vale tanto el uno como el otro. Mientras la pel\u00edcula pasa a segundo t\u00e9rmino, sobretodo ahora que &#8216;ya est\u00e1 vendida&#8217;.<\/p>\n<p>En <em>El Peri\u00f3dico<\/em> de hoy, Albert Guasch comenta en su\u00a0<a href=\"http:\/\/www.elperiodico.com\/default.asp?idpublicacio_PK=46&#038;idioma=CAS&#038;idnoticia_PK=382812&#038;idseccio_PK=1026\" target=\"_blank\">art\u00edculo<\/a>\u00a0las fases por las que pasa una pel\u00edcula desde que el estudio decide que es nominable hasta que gana, usando como ejemplo \u00abDreamgirls\u00bb. Me quedo con el siguiente p\u00e1rrafo (en la l\u00ednea de las <a href=\"http:\/\/www.blogdecine.com\/2007\/02\/21-dudas-razonables\" target=\"_blank\">dudas razonables de Edward Norton<\/a>):<\/p>\n<p>\u00ab<em>Conviene desenga\u00f1arse: es de ilusos creer que un Oscar se concede solo seg\u00fan los m\u00e9ritos art\u00edsticos. Ser\u00eda como creer que un pol\u00edtico gana unas elecciones por su programa electoral. Para lograr una estatuilla hacen falta asesores, una estrategia, anuncios, presencia televisiva, ir a fiestas, sonre\u00edr&#8230; O sea, muchos d\u00f3lares<\/em>.\u00bb<\/p>\n<p>As\u00ed que lo mejor ser\u00eda hacer dos\u00a0<a href=\"http:\/\/a.oscar.abc.com\/media\/2007\/images\/nominees\/printableballot2007.pdf\" target=\"_blank\">quinielas<\/a>: una para\u00a0qui\u00e9n se lo merece y otra para qui\u00e9n\u00a0lo ganar\u00e1.\u00a0Pero como no he visto suficientes pelis\u00a0para saber lo primero y mi voto no cuenta para lo segundo, lo mejor ser\u00e1 esperar simplemente a que sea lunes por la ma\u00f1ana para saber, como dice Guasch,\u00a0\u00ab<em>qu\u00e9 campa\u00f1a fue m\u00e1s efectiva<\/em>\u00ab.<\/p>\n<p>Para saber qu\u00e9 pel\u00edculas quiero ver no me hace falta que esten nominadas o sean ganadoras de Oscars, o de cualquier premio. Aunque no todo el mundo piensa igual y hay quien para ir al cine necesita\u00a0un buen argumento\u00a0(l\u00e9ase comercial y no referido a gui\u00f3n).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gracias a los Oscars, todos los medios dedican\u00a0estos d\u00edas m\u00e1s espacio al cine que\u00a0en todo el a\u00f1o.\u00a0La historia, las quinielas, los nominados y\u00a0los presentadores;\u00a0los vestidos, las joyas\u00a0y\u00a0las fiestas previas&#8230; todo hasta llegar a la alfombra roja de ma\u00f1ana por la noche. Perd\u00f3n, tambi\u00e9n se habla de\u00a0las pel\u00edculas pero\u00a0menos que de la parte &#8216;rosa&#8217; de los [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[4],"tags":[67],"class_list":["post-87","post","type-post","status-publish","format-standard","hentry","category-cine","tag-oscars"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/87","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=87"}],"version-history":[{"count":0,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/87\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=87"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=87"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=87"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}