{"id":8646,"date":"2017-09-04T10:08:29","date_gmt":"2017-09-04T08:08:29","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=8646"},"modified":"2020-02-16T10:31:04","modified_gmt":"2020-02-16T09:31:04","slug":"contenidos-el-secreto-para-hacer-marketing-de-contenidos-conocer-bien-a-tu-audiencia","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2017\/09\/04\/contenidos-el-secreto-para-hacer-marketing-de-contenidos-conocer-bien-a-tu-audiencia\/","title":{"rendered":"[Contenidos] El secreto para hacer marketing de contenidos: conocer bien a tu audiencia"},"content":{"rendered":"<p>Llevo muchos a\u00f1os hablando de <a href=\"https:\/\/amzn.to\/2H2OMXr\">marketing de contenidos<\/a> con clientes y alumnos y, tarde o temprano, siempre me hacen la misma pregunta: \u00bfc\u00f3mo puedo hacerlo bien? La respuesta viene siendo la misma <a href=\"http:\/\/www.evasanagustin.com\/workaholic\/2016\/07\/11\/contenidos-historia-actualidad-y-futuro-del-marketing-de-contenidos\/\">desde antes<\/a> de llamarlo content marketing: has de <strong>conocer bien a tu audiencia<\/strong>. Si sabes qu\u00e9 quieren, podr\u00e1s d\u00e1rselo. Si no, har\u00e1s contenidos, pero no ser\u00e1 marketing de contenidos.<\/p>\n<p>La pregunta que surge a continuaci\u00f3n es igual de cl\u00e1sica: \u00bfqu\u00e9 hago para saber qu\u00e9 quiere mi audiencia? La respuesta cuesta de encontrar, pero merece la pena investigar un poco y as\u00ed asegurarte de que tu estrategia incluye marketing de contenidos y no solo <a href=\"http:\/\/www.marketingdecontenidos.es\/faqs\/que-diferencias-hay-entre-marketing-contenidos\/\">contenidos para marketing<\/a>.<\/p>\n<p>Para ayudarte a <strong>conocer a tu buyer persona<\/strong>, he preparado una nueva gu\u00eda en 10 pasos dedicada a tu audiencia. Como en <a href=\"http:\/\/www.marketingdecontenidos.es\/biblioteca\/coleccion\/10-pasos\/\">las anteriores<\/a>, te propongo una serie de pasos a seguir para completar, en este caso, <a href=\"http:\/\/www.marketingdecontenidos.es\/biblioteca\/buyer-persona-en-10-pasos\/\">el perfil de tu cliente ideal<\/a>: desde entender qu\u00e9 es una buyer persona a c\u00f3mo evolucionan una vez la tengas definida, pasando por herramientas y preguntas que sirven de plantilla.<\/p>\n<p><a href=\"http:\/\/www.marketingdecontenidos.es\/biblioteca\/buyer-persona-en-10-pasos\/\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium aligncenter\" src=\"http:\/\/www.marketingdecontenidos.es\/wp-content\/uploads\/2017\/08\/buyerpersona10pasos.png\" width=\"543\" height=\"383\" \/><\/a><\/p>\n<p>Uno de los requisitos para lograr un buen marketing de contenidos y que tambi\u00e9n comento en la gu\u00eda es cambiar de mentalidad y pasar del &#8216;yo quiero vender&#8217; al &#8216;mi audiencia quiz\u00e1 no quiere comprar&#8217;. Poco a poco lo vamos consiguiendo y cada vez hay m\u00e1s personas que lo entienden as\u00ed y se esfuerzan por <strong>comprender las necesidades del usuario<\/strong> y darles contenidos que las cubran. Empieza t\u00fa tambi\u00e9n descarg\u00e1ndote el ebook \u00ab<a href=\"http:\/\/www.marketingdecontenidos.es\/biblioteca\/buyer-persona-en-10-pasos\/\">Tu audiencia en 10 pasos<\/a>\u00ab.<\/p>\n<p><span style=\"border-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font: bold 11px\/20px 'Helvetica Neue',Helvetica,sans-serif; color: #ffffff; background: #bd081c no-repeat scroll 3px 50% \/ 14px 14px; position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer; top: 300px; left: 278px;\">Guardar<\/span><\/p>\n<p><span style=\"border-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font: bold 11px\/20px 'Helvetica Neue',Helvetica,sans-serif; color: #ffffff; background: #bd081c  no-repeat scroll 3px 50% \/ 14px 14px; position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer; top: 276px; left: 278px;\">Guardar<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Llevo muchos a\u00f1os hablando de marketing de contenidos con clientes y alumnos y, tarde o temprano, siempre me hacen la misma pregunta: \u00bfc\u00f3mo puedo hacerlo bien? La respuesta viene siendo la misma desde antes de llamarlo content marketing: has de conocer bien a tu audiencia. Si sabes qu\u00e9 quieren, podr\u00e1s d\u00e1rselo. Si no, har\u00e1s contenidos, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[465],"tags":[12,118],"class_list":["post-8646","post","type-post","status-publish","format-standard","hentry","category-estrategia-de-contenidos","tag-dmassm","tag-novedad-editorial"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/8646","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=8646"}],"version-history":[{"count":10,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/8646\/revisions"}],"predecessor-version":[{"id":14206,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/8646\/revisions\/14206"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=8646"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=8646"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=8646"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}