{"id":8492,"date":"2017-06-12T08:08:03","date_gmt":"2017-06-12T06:08:03","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=8492"},"modified":"2020-09-13T09:48:51","modified_gmt":"2020-09-13T07:48:51","slug":"contenidos-redactor-de-contenidos-por-que-contratarlo-que-hace-y-como-lo-hace","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2017\/06\/12\/contenidos-redactor-de-contenidos-por-que-contratarlo-que-hace-y-como-lo-hace\/","title":{"rendered":"[Contenidos] Redactor de contenidos: por qu\u00e9 contratarlo, qu\u00e9 hace y c\u00f3mo lo hace"},"content":{"rendered":"<h2>Por qu\u00e9 externalizar tareas de redacci\u00f3n<\/h2>\n<p>Entre las diversas funciones del copywriter est\u00e1 la de expresar ideas de manera atractiva y persuasiva para ganar clientes o conseguir <a href=\"http:\/\/www.marketingdecontenidos.es\/biblioteca\/vademecum-de-contenidos-objetivos\/\">el objetivo<\/a> que la empresa haya definido. Es capaz de hacerlo utilizando solo las palabras adecuadas. Para ello, se documenta en profundidad porque sabe que necesita conocer todo lo posible el sector, producto y empresa sobre los que escribe. \u00bfQuieres <a href=\"http:\/\/www.evasanagustin.com\/workaholic\/2012\/12\/29\/contenidos-beneficios-de-contratar-a-un-redactor-freelance\/\">m\u00e1s razones<\/a>?<\/p>\n<h2><a href=\"http:\/\/www.evasanagustin.com\/workaholic\/2017\/03\/13\/de-profesion-redactor-de-contenidos-o-copywriter-ebook-6w\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-8301 \" src=\"http:\/\/www.evasanagustin.com\/workaholic\/wp-content\/uploads\/2017\/03\/6w-redactor-300x218.png\" alt=\"\" width=\"285\" height=\"207\" srcset=\"https:\/\/www.evasanagustin.com\/workaholic\/wp-content\/uploads\/2017\/03\/6w-redactor-300x218.png 300w, https:\/\/www.evasanagustin.com\/workaholic\/wp-content\/uploads\/2017\/03\/6w-redactor-768x559.png 768w, https:\/\/www.evasanagustin.com\/workaholic\/wp-content\/uploads\/2017\/03\/6w-redactor-481x350.png 481w, https:\/\/www.evasanagustin.com\/workaholic\/wp-content\/uploads\/2017\/03\/6w-redactor-150x109.png 150w, https:\/\/www.evasanagustin.com\/workaholic\/wp-content\/uploads\/2017\/03\/6w-redactor.png 806w\" sizes=\"auto, (max-width: 285px) 100vw, 285px\" \/><\/a><\/h2>\n<h2>Qu\u00e9 hace un redactor web<\/h2>\n<p>El redactor tiene en <a href=\"http:\/\/www.marketingdecontenidos.es\/biblioteca\/que-es-la-inspiracion-10-definiciones\/\">la inspiraci\u00f3n<\/a> una gran aliada: trabajan juntos para que la empresa se convierta en lo que marquen los objetivos de la estrategia. No se queda sin temas, siempre sabe sobre <a href=\"http:\/\/www.marketingdecontenidos.es\/faqs\/donde-encuentro-temas-para-escribir\/\">qu\u00e9 escribir<\/a>. El copywriter mezcla contenido corporativo y <a href=\"https:\/\/amzn.to\/2H2OMXr\">marketing de contenidos<\/a> de manera homog\u00e9nea para ganarse la confianza de los clientes y potenciales clientes de la empresa. \u00bfQuieres <a href=\"http:\/\/www.evasanagustin.com\/workaholic\/2017\/04\/10\/contenidos-sobre-la-profesion-de-redactor-freelance-en-espana-datos-2017\/\">datos sobre esta profesi\u00f3n<\/a>?<\/p>\n<h2>C\u00f3mo trabaja un redactor de contenidos<\/h2>\n<p>El redactor de contenidos sabe qu\u00e9 palabras son mejores para transmitir los mensajes clave y c\u00f3mo organizar los textos para que sean comprensibles, persuasivos y accionables. El copywriter es un profesional de las palabras que tiene en cuenta t\u00e9cnicas period\u00edsticas y publicitarias para crear un texto perfecto para el usuario y para la empresa.<\/p>\n<blockquote><p>Extracto del <a href=\"http:\/\/www.evasanagustin.com\/workaholic\/2017\/03\/13\/de-profesion-redactor-de-contenidos-o-copywriter-ebook-6w\/\">ebook \u00ab6W sobre el redactor de contenidos\u00bb<\/a>.<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Por qu\u00e9 externalizar tareas de redacci\u00f3n Entre las diversas funciones del copywriter est\u00e1 la de expresar ideas de manera atractiva y persuasiva para ganar clientes o conseguir el objetivo que la empresa haya definido. Es capaz de hacerlo utilizando solo las palabras adecuadas. Para ello, se documenta en profundidad porque sabe que necesita conocer todo [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[412],"tags":[564,508],"class_list":["post-8492","post","type-post","status-publish","format-standard","hentry","category-redaccion-de-contenidos","tag-externalizacion-de-contenidos","tag-profesion-de-redactor"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/8492","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=8492"}],"version-history":[{"count":9,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/8492\/revisions"}],"predecessor-version":[{"id":14212,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/8492\/revisions\/14212"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=8492"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=8492"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=8492"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}