{"id":846,"date":"2009-06-16T23:58:36","date_gmt":"2009-06-16T21:58:36","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=846"},"modified":"2009-06-17T00:12:47","modified_gmt":"2009-06-16T22:12:47","slug":"www-participacion-de-usuarios","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2009\/06\/16\/www-participacion-de-usuarios\/","title":{"rendered":"[WWW] Participaci\u00f3n de usuarios"},"content":{"rendered":"

En alguna ocasi\u00f3n he hablado de clases de participaci\u00f3n<\/a>\u00a0y de niveles de compartir<\/a>\u00a0(hasta de Maslow aplicado al blogging<\/a>). Es un tema interesante porque\u00a0parece que ese 1%<\/a> no acaba de subir, por muy 2.0 o social que se ha haya vuelto la Web.<\/p>\n

Para tratar de que se inviertan los porcentajes, hay que dar el primer paso: entenderlo (o aceptarlo que dir\u00edan en algunas terapias). En este sentido he le\u00eddo \u00faltimamente dos escalas\u00a0que tambi\u00e9n tratan de poner etiquetas a los usuarios de Internet.\u00a0Las apunto brevemente:<\/p>\n

Por Copyblogger<\/a> llego a 9 respuestas de la gente al contenido online<\/strong>, en Lateral Action<\/a>. El orden es el siguiente: de menor a mayor valor y de m\u00e1s alto a m\u00e1s bajo factor de ignorancia.<\/p>\n

    \n
  1. Spam<\/strong>: el usuario cree que la informaci\u00f3n es in\u00fatil<\/li>\n
  2. Skip<\/strong>: el usuario cree que no se perder\u00e1 nada si no lo lee<\/li>\n
  3. Scan<\/strong>: el usuario cree que al menos alguna parte puede ser interesante de leer<\/li>\n
  4. Stop<\/strong>: el usuario cree que hay algo relevante y se para a pensar sobre ello<\/li>\n
  5. Save<\/strong>:\u00a0el usuario cree que es tan bueno que quiere volver a leerlo<\/li>\n
  6. Shift<\/strong>: el usuario se siente influenciado por lo que lee y cambia su punto de vista sobre las cosas<\/li>\n
  7. Send<\/strong>: el usuario cree que puede ser \u00fatiles para su red de contactos y lo reenvia<\/li>\n
  8. Spread<\/strong>: el usuario cree que ha de difundirlo p\u00fablicamente v\u00eda blog, twitt o red social<\/li>\n
  9. Subscribe<\/strong>:\u00a0el usuario cree que en el futuro leer\u00e1 m\u00e1s cosas interesantes y le\u00a0da un voto de confianza<\/li>\n<\/ol>\n

    Iv\u00e1n Pino<\/a> traduce de Ross Mayfield<\/a>\u00a0la Ley de la Participaci\u00f3n<\/strong> aplicada a Community managers. El orden es el siguiente: de inteligencia colectiva a colaborativa y de poca a mucha participaci\u00f3n.<\/p>\n

      \n
    1. Leer<\/strong> (podr\u00eda ser el punto 4 anterior)<\/li>\n
    2. Marcar<\/strong> – a\u00f1adir a Favoritos (punto 5)<\/li>\n
    3. Etiquetar<\/strong><\/li>\n
    4. Comentar<\/strong><\/li>\n
    5. Suscribir<\/strong> (punto 9 )<\/li>\n
    6. Compartir<\/strong> (punto 8 )<\/li>\n
    7. Conectar<\/strong><\/li>\n
    8. Escribir<\/strong><\/li>\n
    9. Editar<\/strong><\/li>\n
    10. Colaborar<\/strong><\/li>\n
    11. Moderar<\/strong><\/li>\n
    12. Liderar<\/strong><\/a><\/li>\n<\/ol>\n

      Es l\u00f3gico que las escalas sean diferentes (la primera se detiene en la suscripci\u00f3n cuando la segunda contin\u00faa)\u00a0ya que el punto de partida es diferente. De todas maneras,\u00a0seguramente con una mezcla de las dos tendr\u00edamos los niveles o escalas, clases o tipos (o como quieras llamarlo) de participaci\u00f3n de los usuarios en Internet.<\/p>\n","protected":false},"excerpt":{"rendered":"

      En alguna ocasi\u00f3n he hablado de clases de participaci\u00f3n\u00a0y de niveles de compartir\u00a0(hasta de Maslow aplicado al blogging). Es un tema interesante porque\u00a0parece que ese 1% no acaba de subir, por muy 2.0 o social que se ha haya vuelto la Web. Para tratar de que se inviertan los porcentajes, hay que dar el primer […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[5],"tags":[],"class_list":["post-846","post","type-post","status-publish","format-standard","hentry","category-internet"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/846","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=846"}],"version-history":[{"count":7,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/846\/revisions"}],"predecessor-version":[{"id":855,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/846\/revisions\/855"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=846"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=846"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=846"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}