{"id":8288,"date":"2017-05-22T08:08:26","date_gmt":"2017-05-22T06:08:26","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=8288"},"modified":"2021-04-30T18:11:25","modified_gmt":"2021-04-30T16:11:25","slug":"nivel-intermedio-de-madurez-de-la-estrategia-de-contenidos-infografia","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2017\/05\/22\/nivel-intermedio-de-madurez-de-la-estrategia-de-contenidos-infografia\/","title":{"rendered":"Nivel intermedio de madurez de la estrategia de contenidos (infograf\u00eda)"},"content":{"rendered":"<p>Despu\u00e9s de haber contado algo sobre el <a href=\"http:\/\/www.evasanagustin.com\/workaholic\/2016\/10\/24\/nivel-basico-de-madurez-de-la-estrategia-de-contenidos-infografia\/\">nivel b\u00e1sico<\/a>, contin\u00fao con otra infograf\u00eda de los <strong>diferentes niveles de madurez<\/strong> que las empresas tienen en su estrategia de contenidos: es el turno del nivel intermedio de madurez.<\/p>\n<h3 style=\"text-align: center;\"><a href=\"https:\/\/www.pinterest.es\/pin\/456833955941027242\/\">Ver la infograf\u00eda en Pinterest<\/a><\/h3>\n<p>En <strong>el nivel intermedio<\/strong> lo importante es tener claros <a href=\"http:\/\/www.marketingdecontenidos.es\/biblioteca\/vademecum-de-contenidos-objetivos\/\">los objetivos que se quieren lograr con los contenidos<\/a> para poder planificar y asignar los recursos adecuados porque s\u00ed, a diferencia del inferior, en este nivel de madurez <a href=\"http:\/\/www.evasanagustin.com\/workaholic\/2017\/02\/27\/contenidos-cada-ano-invierto-11-000-euros-en-mis-propios-contenidos-y-tu\/\">se invierte en contenidos<\/a>.<\/p>\n<p>Pr\u00f3ximamente preparar\u00e9 la del nivel avanzado para completar los 3 que describo en <a href=\"https:\/\/www.amazon.es\/dp\/8460880958?&amp;tag=evasanagustin-21\">mi libro \u00abEstrategia de contenidos\u00bb<\/a>. Mientras, puedes <a href=\"http:\/\/madurezdeloscontenidos.tumblr.com\/post\/142963229575\/\u00edndice-y-primeras-p\u00e1ginas-de-muestra\">leer las primeras p\u00e1ginas<\/a> para comprender mejor el alcance de cada uno de ellos y hacer <a href=\"http:\/\/www.marketingdecontenidos.es\/herramientas\/madurez\/\">un test de 10 preguntas<\/a> y averiguar al momento <strong>cu\u00e1l es tu nivel<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Despu\u00e9s de haber contado algo sobre el nivel b\u00e1sico, contin\u00fao con otra infograf\u00eda de los diferentes niveles de madurez que las empresas tienen en su estrategia de contenidos: es el turno del nivel intermedio de madurez. Ver la infograf\u00eda en Pinterest En el nivel intermedio lo importante es tener claros los objetivos que se quieren [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[465],"tags":[537],"class_list":["post-8288","post","type-post","status-publish","format-standard","hentry","category-estrategia-de-contenidos","tag-madurez-estrategia-contenidos"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/8288","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=8288"}],"version-history":[{"count":5,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/8288\/revisions"}],"predecessor-version":[{"id":32574,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/8288\/revisions\/32574"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=8288"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=8288"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=8288"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}