{"id":815,"date":"2009-05-27T23:48:51","date_gmt":"2009-05-27T21:48:51","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=815"},"modified":"2009-06-22T20:35:03","modified_gmt":"2009-06-22T18:35:03","slug":"media-news-s22-a09","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2009\/05\/27\/media-news-s22-a09\/","title":{"rendered":"Media News S22 A09"},"content":{"rendered":"<p><strong>Publicidad<\/strong><br \/>\nPor <a href=\"http:\/\/www.javiervelilla.es\/wordpress\/2009\/05\/25\/after-the-cluetrain-has-arrived\/\" target=\"_blank\">Javier Velilla<\/a> llego a otra divertida vi\u00f1eta de Geek and Poke dedicada a <a href=\"http:\/\/geekandpoke.typepad.com\/geekandpoke\/2009\/05\/after-the-clue-train.html\" target=\"_blank\">la era\u00a0&#8216;post Clue Train&#8217;<\/a>, es decir, de \u00ablos buenos tiempos cuando solo eramos clientes\u00bb. Hubo un tiempo en que s\u00ed, las marcas nos ignoraban. Ahora lo interesante es ver c\u00f3mo las que lo siguen haciendo (que todav\u00eda hay algunas) se van quedando atr\u00e1s y son superadas por las que s\u00ed utilizan los medios sociales para estar presentes en nuestras vidas, m\u00e1s all\u00e1 del momento de la decisi\u00f3n de compra o del consumo, para <a href=\"http:\/\/abladias.blogspot.com\/2009\/05\/social-media-mucho-hablar-y-poco.html\" target=\"_blank\">contarnos cosas sin que se note que nos las cuentan<\/a>. No hay duda, <a href=\"http:\/\/tremendo.com\/cluetrain\/\" target=\"_blank\">los mercados son conversaciones<\/a>.<\/p>\n<p><strong>Cine<\/strong><br \/>\nCa\u00ed, v\u00ed\u00a0el <a href=\"http:\/\/www.dailymotion.com\/video\/x9cid2_sherlock-holmes-trailer-espanol_shortfilms\" target=\"_blank\">trailer de \u00abSherlock Holmes\u00bb<\/a>\u00a0y ahora ya no s\u00e9 si quiero verla. Es posible que tenga a los personajes un tanto idealizados y por eso me choque ver interpretaciones alejadas de lo que esperaba. Quiz\u00e1 sea algo positivo que me haya desencantado con el trailer porque as\u00ed ya puedo empezar a olvidar mi recuerdo de Holmes o, mejor todav\u00eda, practicar para cambiar mentalmente\u00a0los nombres a los personajes cuando est\u00e9 viendo la pel\u00edcula y hacer como que no es Holmes.<\/p>\n<p><strong>Internet<\/strong><br \/>\nDurante el <a href=\"http:\/\/www.cavaandtwitts.com\" target=\"_blank\">Cava and twitts<\/a> de ayer\u00a0se me ocurri\u00f3 fijarme en la cantidad\u00a0de cacharritos que hab\u00eda en la sala. Casi a uno por persona (sin contarme a mi, claro, que en cuanto a conectividad sigo en la era 1.0). Los m\u00f3viles, port\u00e1tiles y c\u00e1maras sacaban m\u00e1s humo que fotos. Seguramente es el \u00fanico evento en que no se pide que apaguen los m\u00f3viles, al contrario.\u00a0Tambi\u00e9n me fij\u00e9 en los twitts que enviaba \u00c1ngel en <a href=\"http:\/\/twitter.com\/cavaandtwitts\" target=\"_blank\">la cuenta oficial<\/a> y m\u00e1s o menos en <a href=\"http:\/\/live.cavaandtwitts.com\" target=\"_blank\">el resto de comentarios<\/a> de los presentes en la sala y debo decir que pese a tanta actividad de cacharritos no se estaba logrando transmitir\u00a0lo que se comentaba, ni mucho menos\u00a0el ambiente.<\/p>\n<p><strong>Televisi\u00f3n<br \/>\n<\/strong>No s\u00e9 c\u00f3mo pude soportar el estreno de \u00abMalas compa\u00f1\u00edas\u00bb pero aguant\u00e9 al falso c\u00e1mara, a las chicas florero y al chico del sof\u00e1 que tampoco aport\u00f3 nada. Encontrar una etiqueta es d\u00edficil (y no es un cumplido)\u00a0porque no es programa de humor, de actualidad o\u00a0de pol\u00edtica. Supongo que encajar\u00eda en reportajes pero\u00a0les falt\u00f3 algo, o todo, para provocar algo, o nada.\u00a0No se merece una segunda oportunidad, realmente <a href=\"http:\/\/www.formulatv.com\/1,20090525,11494,1.html\" target=\"_blank\">fue flojo<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Publicidad Por Javier Velilla llego a otra divertida vi\u00f1eta de Geek and Poke dedicada a la era\u00a0&#8216;post Clue Train&#8217;, es decir, de \u00ablos buenos tiempos cuando solo eramos clientes\u00bb. Hubo un tiempo en que s\u00ed, las marcas nos ignoraban. Ahora lo interesante es ver c\u00f3mo las que lo siguen haciendo (que todav\u00eda hay algunas) se [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[4,5,2,3],"tags":[37,59,298,349,44],"class_list":["post-815","post","type-post","status-publish","format-standard","hentry","category-cine","category-internet","category-publicidad","category-television","tag-estrenos-de-television","tag-eventos","tag-marca-comercial","tag-medios-sociales","tag-trailers"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/815","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=815"}],"version-history":[{"count":4,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/815\/revisions"}],"predecessor-version":[{"id":867,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/815\/revisions\/867"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=815"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=815"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=815"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}