{"id":808,"date":"2009-05-25T21:28:46","date_gmt":"2009-05-25T19:28:46","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=808"},"modified":"2026-01-05T14:16:01","modified_gmt":"2026-01-05T13:16:01","slug":"ad-tests-de-edad-de-minute-maid","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2009\/05\/25\/ad-tests-de-edad-de-minute-maid\/","title":{"rendered":"[AD] Tests de edad de Minute Maid"},"content":{"rendered":"

La nostalgia ataca de nuevo, esta vez, de la mano de Minute Maid que apunta directamente y\u00a0de manera\u00a0acertada\u00a0al target de su Antiox<\/a>.<\/p>\n

Para despertar a esos \u00abque ya tienen unos a\u00f1itos para empezar a cuidarse<\/strong>\u00bb pero que todav\u00eda no lo saben, Minute Maid recurre a im\u00e1genes del pasado para llamar su atenci\u00f3n. Bueno, ‘nuestra’ atenci\u00f3n porque a ver \u00bfqui\u00e9n no conoce a Parch\u00eds<\/a>, Vickie el Vikingo<\/a> o Los Payasos de la tele<\/a>?<\/p>\n

La franja de edad que\u00a0cubren con sus spots acaba siendo bastante amplia pero es inevitable quedarse pegado a la pantalla con una sonrisilla en la comisura de los labios y con los ojos abiertos por la alegr\u00eda de recordar tiempos pasados y, por qu\u00e9 no decirlo, mejores.<\/p>\n

Si no fuese por la pregunta del \u00abTest Antiox\u00bb y sus 3 posibles respuestas (adem\u00e1s de la resoluci\u00f3n en la que se muestra el producto, claro)\u00a0es f\u00e1cil olvidar durante los 10 segundos que duran las im\u00e1genes de otra \u00e9poca que quieren venderte algo.<\/p>\n

Minute Maid ataca directamente a las emociones<\/strong> y consigue llamar ‘viejos’ a los que se consideraban ‘j\u00f3venes’ de una manera simp\u00e1tica y sin ofender a nadie con ello, al contrario.<\/p>\n

El tipo de producto (no el spot)\u00a0me ha\u00a0recordado a un spot que hace unos a\u00f1os hizo un aceite (\u00bfKoipe?) en el que se ve\u00eda a una pareja ir en bici mientras se o\u00eda el chirriar de sus articulaciones. Una manera muy diferente de acercarse al p\u00fablico objetivo.<\/p>\n","protected":false},"excerpt":{"rendered":"

La nostalgia ataca de nuevo, esta vez, de la mano de Minute Maid que apunta directamente y\u00a0de manera\u00a0acertada\u00a0al target de su Antiox. Para despertar a esos \u00abque ya tienen unos a\u00f1itos para empezar a cuidarse\u00bb pero que todav\u00eda no lo saben, Minute Maid recurre a im\u00e1genes del pasado para llamar su atenci\u00f3n. Bueno, ‘nuestra’ atenci\u00f3n […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[2],"tags":[235],"class_list":["post-808","post","type-post","status-publish","format-standard","hentry","category-publicidad","tag-marcas-de-bebidas-no-alcoholicas"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/808","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=808"}],"version-history":[{"count":7,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/808\/revisions"}],"predecessor-version":[{"id":36046,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/808\/revisions\/36046"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=808"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=808"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=808"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}