{"id":8078,"date":"2017-03-20T10:28:03","date_gmt":"2017-03-20T09:28:03","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=8078"},"modified":"2017-03-20T10:35:56","modified_gmt":"2017-03-20T09:35:56","slug":"contenidos-estrategia-de-marketing-de-contenidos-rellenando-los-huecos","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2017\/03\/20\/contenidos-estrategia-de-marketing-de-contenidos-rellenando-los-huecos\/","title":{"rendered":"[Contenidos] Estrategia de marketing de contenidos rellenando los huecos"},"content":{"rendered":"<p>Hoy te propongo un ejercicio r\u00e1pido sobre <strong>tu estrategia de marketing de contenidos<\/strong>. \u00bfLa tienes pensada y documentada aunque sea m\u00ednimamente? \u00bfS\u00ed o no? Sea cual sea tu respuesta, la nueva <a href=\"http:\/\/www.marketingdecontenidos.es\/plantillas\/\">plantilla para tus contenidos<\/a> que he preparado te ayudar\u00e1 a ponerla por escrito, aunque sea solo un esbozo. \u00bfTe apetece intentarlo? Solo has de rellenar los huecos (si quieres, puedes <a href=\"http:\/\/www.marketingdecontenidos.es\/plantillas\/estrategia-marketing-contenidos\/\">descargarla desde mi centro de recursos e imprimirla<\/a>):<\/p>\n<p><iframe loading=\"lazy\" style=\"border: 1px solid #CCC; border-width: 1px; margin-bottom: 5px; max-width: 100%;\" src=\"\/\/www.slideshare.net\/slideshow\/embed_code\/key\/Kslvg3MXJPRsw5\" width=\"668\" height=\"714\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"> <\/iframe><\/p>\n<p>\u00bfC\u00f3mo ha ido tu esbozo r\u00e1pido: has sabido <strong>qu\u00e9 poner en cada hueco<\/strong>? Te dejo algunos enlaces para que lo hagas por tu cuenta:<\/p>\n<ul>\n<li><strong>Presupuesto<\/strong>: <a href=\"http:\/\/www.evasanagustin.com\/workaholic\/2017\/02\/27\/contenidos-cada-ano-invierto-11-000-euros-en-mis-propios-contenidos-y-tu\/\">los contenidos cuestan<\/a>, no pienses que son gratis. \u00bfCu\u00e1nto? Depende de <a href=\"http:\/\/www.evasanagustin.com\/workaholic\/2014\/07\/21\/contenidos-marketing-de-contenidos-para-pymes-con-pocos-recursos\/\">tus recursos<\/a>.<\/li>\n<li><a href=\"http:\/\/www.marketingdecontenidos.es\/biblioteca\/vademecum-de-contenidos-objetivos\/\"><strong>Objetivo<\/strong> de los contenidos<\/a>: quiz\u00e1 esta parte haya sido la m\u00e1s sencilla, \u00bfno? Deber\u00eda ir de la mano del plan de marketing.<\/li>\n<li><strong>Plazo<\/strong>: <a href=\"http:\/\/www.evasanagustin.com\/workaholic\/2014\/12\/01\/contenidos-paciencia-una-virtud-ignorada-en-las-estrategias-de-las-pymes\/\">la paciencia no es una virtud de las pymes<\/a>, pero no se puede tener prisa. \u00bfQu\u00e9 tal para <a href=\"http:\/\/www.evasanagustin.com\/workaholic\/2017\/03\/06\/contenidos-que-se-mide-en-las-estrategias-de-contenido-para-que-y-cuando\/\">largo plazo<\/a>?<\/li>\n<li><a href=\"http:\/\/www.evasanagustin.com\/workaholic\/2017\/01\/23\/calendario-editorial-mensual-test-plantilla-y-guia-para-planificar-tus-contenidos\/\"><strong>Calendario<\/strong> editorial<\/a>: organiza tu tiempo de manera que puede actualizar todos los canales. \u00bfTienes <a href=\"http:\/\/www.evasanagustin.com\/workaholic\/2017\/02\/20\/contenidos-que-se-puede-hacer-dedicando-3h-al-dia-a-los-contenidos\/\">3h al d\u00eda<\/a>?<\/li>\n<li><a href=\"http:\/\/www.evasanagustin.com\/workaholic\/2016\/10\/10\/contenidos-datos-a-favor-de-publicar-mejor-contenido-calidad-no-mas-contenido-cantidad\/\"><strong>L\u00ednea editorial<\/strong><\/a>: hay muchos temas posibles cuando se trata de contenidos. \u00bfPodr\u00edas escribir sobre ello <a href=\"http:\/\/www.marketingdecontenidos.es\/faqs\/donde-encuentro-temas-para-escribir\/\">cada d\u00eda<\/a>?<\/li>\n<li><strong>Canales<\/strong>: no tienes por qu\u00e9 estar presente <a href=\"http:\/\/www.marketingdecontenidos.es\/biblioteca\/libro-de-estrategias-del-marketing-de-contenidos\/\">en todos los que hay<\/a>, elige cu\u00e1les seg\u00fan tu audiencia.<\/li>\n<li><strong>Buyer persona<\/strong>: <a href=\"http:\/\/www.evasanagustin.com\/workaholic\/2016\/05\/30\/contenidos-4-preguntas-que-te-estas-haciendo-sobre-tu-buyer-persona\/\">conocer bien a qui\u00e9n te diriges<\/a> es fundamental para generar contenidos.<\/li>\n<\/ul>\n<p>Si necesitas ayuda para encontrar ideas o argumentos para cada punto de <strong>tu estrategia de marketing de contenidos<\/strong>, <a href=\"http:\/\/www.evasanagustin.com\/contacto\">av\u00edsame<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hoy te propongo un ejercicio r\u00e1pido sobre tu estrategia de marketing de contenidos. \u00bfLa tienes pensada y documentada aunque sea m\u00ednimamente? \u00bfS\u00ed o no? Sea cual sea tu respuesta, la nueva plantilla para tus contenidos que he preparado te ayudar\u00e1 a ponerla por escrito, aunque sea solo un esbozo. \u00bfTe apetece intentarlo? Solo has de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[465],"tags":[453,515,540,517,518],"class_list":["post-8078","post","type-post","status-publish","format-standard","hentry","category-estrategia-de-contenidos","tag-calendario-editorial","tag-entregables-de-contenidos","tag-inversion-en-contenidos","tag-linea-editorial","tag-objetivos-contenidos"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/8078","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=8078"}],"version-history":[{"count":6,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/8078\/revisions"}],"predecessor-version":[{"id":8087,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/8078\/revisions\/8087"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=8078"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=8078"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=8078"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}