{"id":8053,"date":"2017-03-13T08:08:57","date_gmt":"2017-03-13T07:08:57","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=8053"},"modified":"2020-05-02T09:51:58","modified_gmt":"2020-05-02T07:51:58","slug":"de-profesion-redactor-de-contenidos-o-copywriter-ebook-6w","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2017\/03\/13\/de-profesion-redactor-de-contenidos-o-copywriter-ebook-6w\/","title":{"rendered":"De profesi\u00f3n, redactor de contenidos o copywriter (ebook 6W)"},"content":{"rendered":"<p>Cuando <strong>me hice freelance en 2009<\/strong>, una de mis dudas era qu\u00e9 &#8216;cargo&#8217; ponerme para que fuera entendible. Ya que mi propio nombre iba a ser el de mi empresa, quer\u00eda que fuese evidente cu\u00e1les eran <a href=\"http:\/\/www.evasanagustin.com\/servicios\">mis servicios<\/a>. Le di muchas vueltas pero el m\u00e1s apropiado me pareci\u00f3 que era <strong>redactora web<\/strong> porque quer\u00eda dejar claro que mi especialidad era escribir los contenidos de p\u00e1ginas web: no soy community manager, tampoco redactora SEO, ni me siento copy en el sentido publicitario. Pero hay otros compa\u00f1eros de profesi\u00f3n que s\u00ed lo hacen y muchos solemos operar bajo el mismo &#8216;cargo&#8217;, aunque tengamos orientaciones algo diferentes.<\/p>\n<p>En realidad, esto que algunos hacemos <a href=\"https:\/\/es.pinterest.com\/pin\/456833955936988419\/\">con tantas ganas<\/a>, hay quien lo hace dentro de su empresa sin ponerse la etiqueta de &#8216;redactor&#8217; (a veces ni siquiera nada de &#8216;contenidos&#8217;). El tema de <strong>qui\u00e9n hace qu\u00e9<\/strong> en <a href=\"http:\/\/www.evasanagustin.com\/workaholic\/2017\/02\/13\/contenidos-reflexiones-sobre-el-departamento-de-contenidos-de-una-empresa\/\">un departamento de contenidos<\/a> es algo que siempre me ha interesado as\u00ed que finalmente me he decidido a iniciar una nueva colecci\u00f3n de <a href=\"http:\/\/www.marketingdecontenidos.es\/biblioteca\/\">ebooks en PDF<\/a> dedicada a profesionales de los contenidos. Esta vez no <a href=\"http:\/\/www.marketingdecontenidos.es\/biblioteca\/coleccion\/conversaciones\/\">conversando con personas reales<\/a>, si no algo m\u00e1s general. Mi m\u00e9todo ser\u00e1 aplicar las cl\u00e1sicas 6W period\u00edsticas a cada profesi\u00f3n y responder de manera similar a si fuese una noticia: qu\u00e9 ha pasado y qui\u00e9n lo ha hecho, d\u00f3nde y c\u00f3mo ha sido, cu\u00e1ndo y por qu\u00e9.<\/p>\n<p><strong><a href=\"http:\/\/www.marketingdecontenidos.es\/biblioteca\/6w-sobre-el-redactor-de-contenidos-o-copywriter\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright\" src=\"http:\/\/www.marketingdecontenidos.es\/wp-content\/uploads\/2017\/02\/6w-redactor.png\" width=\"478\" height=\"348\" \/><\/a>El primer ebook est\u00e1 dedicado al redactor de contenidos<\/strong> para resolver as\u00ed las dudas m\u00e1s habituales de quien se est\u00e1 iniciando en <a href=\"http:\/\/www.evasanagustin.com\/workaholic\/2016\/03\/21\/contenidos-copywriting-para-no-periodistas-resumen\/\">el arte del copywriting<\/a> o quiere contratar a uno:<\/p>\n<ul>\n<li>\u00bfQu\u00e9 hay que escribir?<\/li>\n<li>\u00bfC\u00f3mo hacerlo?<\/li>\n<li>\u00bfCu\u00e1ndo es mejor publicarlo?<\/li>\n<li>\u00bfD\u00f3nde conviene publicar?<\/li>\n<li>\u00bfPor qu\u00e9 externalizar la redacci\u00f3n de contenidos?<\/li>\n<li>\u00bfQui\u00e9n deber\u00eda ocuparse de los contenidos?<\/li>\n<\/ul>\n<p>Ya puedes descargar el ebook \u00ab<strong><a href=\"http:\/\/www.marketingdecontenidos.es\/biblioteca\/6w-sobre-el-redactor-de-contenidos-o-copywriter\/\">6W sobre el redactor de contenidos<\/a><\/strong>\u00ab.<\/p>\n<p>En el siguiente PDF tratar\u00e9 otro perfil tan interesante como el de content curator. Si quieres enterarte antes que nadie, ap\u00fantate a <a href=\"http:\/\/www.marketingdecontenidos.es\/newsletter\/\">mi newsletter<\/a> porque mis sucriptores se llevan siempre las primicias y exclusivas (ellos lo tienen desde hace un mes).<\/p>\n<p><span style=\"border-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font: bold 11px\/20px 'Helvetica Neue',Helvetica,sans-serif; color: #ffffff; background: #bd081c no-repeat scroll 3px 50% \/ 14px 14px; position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer;\">Guardar<\/span><\/p>\n<p><span style=\"border-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font: bold 11px\/20px 'Helvetica Neue',Helvetica,sans-serif; color: #ffffff; background: #bd081c no-repeat scroll 3px 50% \/ 14px 14px; position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer;\">Guardar<\/span><\/p>\n<p><span style=\"border-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font: bold 11px\/20px 'Helvetica Neue',Helvetica,sans-serif; color: #ffffff; background: #bd081c no-repeat scroll 3px 50% \/ 14px 14px; position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer; top: 364px; left: 441px;\">Guardar<\/span><\/p>\n<p><span style=\"border-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font: bold 11px\/20px 'Helvetica Neue',Helvetica,sans-serif; color: #ffffff; background: #bd081c  no-repeat scroll 3px 50% \/ 14px 14px; position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer; top: 364px; left: 441px;\">Guardar<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cuando me hice freelance en 2009, una de mis dudas era qu\u00e9 &#8216;cargo&#8217; ponerme para que fuera entendible. Ya que mi propio nombre iba a ser el de mi empresa, quer\u00eda que fuese evidente cu\u00e1les eran mis servicios. Le di muchas vueltas pero el m\u00e1s apropiado me pareci\u00f3 que era redactora web porque quer\u00eda dejar [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[412],"tags":[534,12,508],"class_list":["post-8053","post","type-post","status-publish","format-standard","hentry","category-redaccion-de-contenidos","tag-copywriting","tag-dmassm","tag-profesion-de-redactor"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/8053","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=8053"}],"version-history":[{"count":17,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/8053\/revisions"}],"predecessor-version":[{"id":16398,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/8053\/revisions\/16398"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=8053"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=8053"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=8053"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}