{"id":8019,"date":"2017-02-27T08:08:38","date_gmt":"2017-02-27T07:08:38","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=8019"},"modified":"2017-02-26T12:35:08","modified_gmt":"2017-02-26T11:35:08","slug":"contenidos-cada-ano-invierto-11-000-euros-en-mis-propios-contenidos-y-tu","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2017\/02\/27\/contenidos-cada-ano-invierto-11-000-euros-en-mis-propios-contenidos-y-tu\/","title":{"rendered":"[Contenidos] Cada a\u00f1o invierto 11.000 euros en mis propios contenidos, \u00bfy t\u00fa?"},"content":{"rendered":"<p>\u00bfCu\u00e1nto cuestan tus contenidos a tu empresa? La respuesta es f\u00e1cil si los tienes externalizados porque solo has de sumar las facturas de tus proveedores. Si utilizas <a href=\"http:\/\/www.evasanagustin.com\/workaholic\/2013\/01\/11\/contenidos-publicar-gratis-si-pero-profesionalmente-no-tanto\/\">alguna herramienta profesional<\/a>, tambi\u00e9n es sencillo a\u00f1adirlo al c\u00e1lculo. Pero, \u00bfy tu tiempo? \u00bfNo sabes que el tiempo es dinero?<\/p>\n<p>Aunque la media diga que <a href=\"http:\/\/www.evasanagustin.com\/workaholic\/2017\/02\/20\/contenidos-que-se-puede-hacer-dedicando-3h-al-dia-a-los-contenidos\/\">dedica 3h a la semana a los contenidos<\/a>, cada persona\/empresa invierte el tiempo que quiere\/puede. Uno de los principales motivos para querer\/poder es <a href=\"http:\/\/marketingdecontenidos.es\/faqs\/como-convencerte-a-ti-y-a-tu-jefe-para-invertir-en-contenidos\/\">el convencimiento propio y de quien corresponda<\/a> de que el esfuerzo que suponen a diario los contenidos servir\u00e1 para algo. Cuando \u00e9sto est\u00e1 claro, es m\u00e1s f\u00e1cil <strong>conseguir el tiempo<\/strong> para lograr cualquier <a href=\"http:\/\/www.marketingdecontenidos.es\/biblioteca\/vademecum-de-contenidos-objetivos\/\">objetivo perseguido<\/a>. Solo hablo de <strong>recursos internos<\/strong> porque viendo los datos de inversi\u00f3n del \u00ab<a href=\"http:\/\/www.evasanagustin.com\/workaholic\/2017\/01\/09\/estado-de-los-contenidos-2012-2016-signos-de-estancamiento\/\">Estado de los contenidos en Espa\u00f1a 2016<\/a>\u00ab, no se busca mucha ayuda externa precisamente.<\/p>\n<p>Para dejar claro que <strong>s\u00ed, los contenidos cuestan dinero<\/strong>, prepar\u00e9 <a href=\"http:\/\/www.evasanagustin.com\/workaholic\/2015\/02\/03\/cuantos-recursos-internos-dedica-tu-empresa-a-los-contenidos\/\">hace 2 a\u00f1os<\/a> una calculadora gratuita que pon\u00eda en relaci\u00f3n el volumen de contenidos con el sueldo de la persona que los hac\u00eda. Pues bien, ahora la he actualizado para que se vea a\u00fan m\u00e1s claramente <strong>cu\u00e1nto cuesta a las empresas mantener tus canales corporativos bien alimentados de contenidos<\/strong>. El formato esta vez es un XLS as\u00ed que a\u00fan es m\u00e1s sencillo de utilizar: solo <a href=\"http:\/\/marketingdecontenidos.es\/plantillas\/calculo-inversion-contenidos\/\">has de descargarla e introducir tus datos<\/a>.<\/p>\n<p>En la pesta\u00f1a sobre el c\u00e1lculo del documento explico que he basado el tiempo para cada pieza en el que yo dedico de media (obviamente puede variar entre contenidos y tambi\u00e9n para cada persona). Y como el movimiento se demuestra andando, he hecho el c\u00e1lculo con <strong>mis propios contenidos<\/strong>.<\/p>\n<figure id=\"attachment_8020\" aria-describedby=\"caption-attachment-8020\" style=\"width: 610px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/marketingdecontenidos.es\/plantillas\/calculo-inversion-contenidos\/\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-8020 size-full\" src=\"http:\/\/www.evasanagustin.com\/workaholic\/wp-content\/uploads\/2017\/02\/inversion-coste-contenidos.png\" width=\"610\" height=\"62\" srcset=\"https:\/\/www.evasanagustin.com\/workaholic\/wp-content\/uploads\/2017\/02\/inversion-coste-contenidos.png 610w, https:\/\/www.evasanagustin.com\/workaholic\/wp-content\/uploads\/2017\/02\/inversion-coste-contenidos-300x30.png 300w, https:\/\/www.evasanagustin.com\/workaholic\/wp-content\/uploads\/2017\/02\/inversion-coste-contenidos-150x15.png 150w\" sizes=\"auto, (max-width: 610px) 100vw, 610px\" \/><\/a><figcaption id=\"caption-attachment-8020\" class=\"wp-caption-text\">Seg\u00fan mis resultados: invierto 11.000 euros al a\u00f1o en crear mis propios contenidos<\/figcaption><\/figure>\n<p>En resumen: cada a\u00f1o publico casi 4.000 piezas de contenido (posts, newsletter, ebooks y actualizaciones sociales) lo que equivale a una inversi\u00f3n de 850 horas o 11.000 euros al a\u00f1o. Afortunadamente <a href=\"https:\/\/www.pinterest.com\/evasanagustin\/writing\/\">disfruto escribiendo<\/a> (dentro y fuera de mi jornada laboral) pero puedo entender que otras personas se asusten con mis datos.<\/p>\n<p>Comparte tus n\u00fameros en los comentarios para debatir sobre este tema: \u00bfte animas a probar <a href=\"http:\/\/marketingdecontenidos.es\/plantillas\/calculo-inversion-contenidos\/\">mi calculadora<\/a>?<\/p>\n<p><span style=\"border-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font: bold 11px\/20px 'Helvetica Neue',Helvetica,sans-serif; color: #ffffff; background: #bd081c no-repeat scroll 3px 50% \/ 14px 14px; position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer;\">Guardar<\/span><\/p>\n<p><span style=\"border-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font: bold 11px\/20px 'Helvetica Neue',Helvetica,sans-serif; color: #ffffff; background: #bd081c  no-repeat scroll 3px 50% \/ 14px 14px; position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer;\">Guardar<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfCu\u00e1nto cuestan tus contenidos a tu empresa? La respuesta es f\u00e1cil si los tienes externalizados porque solo has de sumar las facturas de tus proveedores. Si utilizas alguna herramienta profesional, tambi\u00e9n es sencillo a\u00f1adirlo al c\u00e1lculo. Pero, \u00bfy tu tiempo? \u00bfNo sabes que el tiempo es dinero? Aunque la media diga que dedica 3h a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[7,462],"tags":[540],"class_list":["post-8019","post","type-post","status-publish","format-standard","hentry","category-dm","category-mercado-de-contenidos","tag-inversion-en-contenidos"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/8019","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=8019"}],"version-history":[{"count":3,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/8019\/revisions"}],"predecessor-version":[{"id":8026,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/8019\/revisions\/8026"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=8019"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=8019"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=8019"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}