{"id":80,"date":"2007-02-19T23:48:04","date_gmt":"2007-02-19T22:48:04","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=80"},"modified":"2026-01-05T14:07:35","modified_gmt":"2026-01-05T13:07:35","slug":"ad-notoriedad-por-polemica","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2007\/02\/19\/ad-notoriedad-por-polemica\/","title":{"rendered":"[AD] Notoriedad por pol\u00e9mica"},"content":{"rendered":"

Una vez m\u00e1s<\/a>, Dolce & Gabbana aparece en los medios por la pol\u00e9mica que levanta su publicidad. Ahora cambian cuchillos y trajes de \u00e9poca por\u00a0(dicen<\/a>) incitar a la violencia contra la mujer y ya se est\u00e1 pidiendo la retirada. La imagen completa la puedes ver en La Vanguardia<\/em><\/a>: b\u00e1sicamente tres j\u00f3venes miran c\u00f3mo un cuarto est\u00e1 junto una chica tirada en el suelo cogi\u00e9ndola por las mu\u00f1ecas.<\/p>\n

Precisamente hoy he llegado desde post de COM&IC<\/a> sobre la importancia de la notoriedad a la noticia de El Mundo<\/a><\/em> que cifra en un 225% el incremento del recuerdo, sobre todo entre j\u00f3venes menores de 30 a\u00f1os, de la marca Dolce & Gabbana.<\/p>\n

Aunque es para otro target, menos pol\u00e9mica es la campa\u00f1a de Gabbana con Lancia<\/a>\u00a0con\u00a0su\u00a0\u00abfor Very Ypsilon People\u00bb.<\/p>\n

Por cierto, otra\u00a0marca que tambi\u00e9n aumenta su notoriedad seg\u00fan el mismo estudio de Iniative<\/a>\u00a0es Burger King y sus hamburguesas<\/a>\u00a0con\u00a0un 67%.<\/p>\n

Recuperemos<\/a> la pregunta, \u00bfes rentable la pol\u00e9mica? Parece que en cuesti\u00f3n de notoriedad s\u00ed pero \u00bftambi\u00e9n en intenci\u00f3n de compra?<\/p>\n

Actualizaci\u00f3n 22 de febrero de 2007<\/strong>: Finalmente, el anuncio se retira<\/a>. Por cierto que ayer Risto Mejide opinaba en El Peri\u00f3dico<\/a><\/em>\u00a0sobre la campa\u00f1a recordando que el 50% de un anuncio es la intenci\u00f3n del que habla y que el otro 50% suele ser la proyecci\u00f3n del que escucha. Es lo m\u00e1s inteligente que he le\u00eddo de \u00e9l.<\/p>\n","protected":false},"excerpt":{"rendered":"

Una vez m\u00e1s, Dolce & Gabbana aparece en los medios por la pol\u00e9mica que levanta su publicidad. Ahora cambian cuchillos y trajes de \u00e9poca por\u00a0(dicen) incitar a la violencia contra la mujer y ya se est\u00e1 pidiendo la retirada. La imagen completa la puedes ver en La Vanguardia: b\u00e1sicamente tres j\u00f3venes miran c\u00f3mo un cuarto […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[2],"tags":[41,123,346],"class_list":["post-80","post","type-post","status-publish","format-standard","hentry","category-publicidad","tag-campanas-polemicas","tag-efectividad-de-la-publicidad","tag-marcas-de-perfumes"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/80","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=80"}],"version-history":[{"count":1,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/80\/revisions"}],"predecessor-version":[{"id":36024,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/80\/revisions\/36024"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=80"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=80"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=80"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}