{"id":7904,"date":"2017-01-09T08:08:19","date_gmt":"2017-01-09T07:08:19","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=7904"},"modified":"2020-05-02T09:52:35","modified_gmt":"2020-05-02T07:52:35","slug":"estado-de-los-contenidos-2012-2016-signos-de-estancamiento","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2017\/01\/09\/estado-de-los-contenidos-2012-2016-signos-de-estancamiento\/","title":{"rendered":"Estado de los contenidos 2012-2016: \u00bfsignos de estancamiento?"},"content":{"rendered":"<p><a href=\"https:\/\/app.box.com\/s\/hzvyk7f2ue6jljyi1tj3626seb35vuh7\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-7911 size-medium\" src=\"http:\/\/www.evasanagustin.com\/workaholic\/wp-content\/uploads\/2017\/01\/estadocontenidos16-portada-300x188.jpg\" width=\"300\" height=\"188\" srcset=\"https:\/\/www.evasanagustin.com\/workaholic\/wp-content\/uploads\/2017\/01\/estadocontenidos16-portada-300x188.jpg 300w, https:\/\/www.evasanagustin.com\/workaholic\/wp-content\/uploads\/2017\/01\/estadocontenidos16-portada-768x482.jpg 768w, https:\/\/www.evasanagustin.com\/workaholic\/wp-content\/uploads\/2017\/01\/estadocontenidos16-portada-558x350.jpg 558w, https:\/\/www.evasanagustin.com\/workaholic\/wp-content\/uploads\/2017\/01\/estadocontenidos16-portada-150x94.jpg 150w, https:\/\/www.evasanagustin.com\/workaholic\/wp-content\/uploads\/2017\/01\/estadocontenidos16-portada.jpg 821w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>Hace 5 a\u00f1os me pareci\u00f3 una buena idea poner en marcha una encuesta anual para conocer mejor c\u00f3mo las empresas estaban utilizano los contenidos. La idea surgi\u00f3 de un estudio similar que <a href=\"http:\/\/contentmarketinginstitute.com\/research\/\">el CMI<\/a> hac\u00eda desde un par de a\u00f1os antes. El objetivo estaba claro y la motivaci\u00f3n tambi\u00e9n: \u00bfde qu\u00e9 nos sirven <a href=\"http:\/\/www.evasanagustin.com\/workaholic\/2012\/10\/04\/contenidos-informes-y-estadisticas-de-marketing-de-contenidos\/\">los datos de otros pa\u00edses<\/a>? Era y sigue siendo necesario <strong>tener datos made in Spain<\/strong>. As\u00ed que desde entonces sigo el mismo proceso: preparo la encuesta los \u00faltimos meses del a\u00f1o, unos cuantos valientes la contestan an\u00f3nimamente y publico las conclusiones en <a href=\"https:\/\/app.box.com\/s\/hzvyk7f2ue6jljyi1tj3626seb35vuh7\">un ebook abierto y gratuito<\/a> para que cualquiera lo pueda consultar (sin formularios de registro previos). La diferencia este a\u00f1o es que he preparado tambi\u00e9n una serie de gr\u00e1ficos con <strong>la evoluci\u00f3n de los datos desde 2012 hasta 2016<\/strong>.<\/p>\n<span class='bctt-click-to-tweet'><span class='bctt-ctt-text'><a href='https:\/\/x.com\/intent\/tweet?url=https%3A%2F%2Fwww.evasanagustin.com%2Fworkaholic%2F2017%2F01%2F09%2Festado-de-los-contenidos-2012-2016-signos-de-estancamiento%2F&#038;text=Estado%20de%20los%20contenidos%20en%20Espa%C3%B1a%202012-2016%3A%20descarga%20el%20ebook%20en%20PDF%20%23estadocontenidos16&#038;via=evasanagustin&#038;related=evasanagustin' target='_blank'rel=\"noopener noreferrer\">Estado de los contenidos en Espa\u00f1a 2012-2016: descarga el ebook en PDF #estadocontenidos16 <\/a><\/span><a href='https:\/\/x.com\/intent\/tweet?url=https%3A%2F%2Fwww.evasanagustin.com%2Fworkaholic%2F2017%2F01%2F09%2Festado-de-los-contenidos-2012-2016-signos-de-estancamiento%2F&#038;text=Estado%20de%20los%20contenidos%20en%20Espa%C3%B1a%202012-2016%3A%20descarga%20el%20ebook%20en%20PDF%20%23estadocontenidos16&#038;via=evasanagustin&#038;related=evasanagustin' target='_blank' class='bctt-ctt-btn'rel=\"noopener noreferrer\">Compartir en X<\/a><\/span>\n<p>Puedes descargar el informe de este a\u00f1o y de los anteriores desde mi centro de recursos dedicado a <a href=\"http:\/\/www.marketingdecontenidos.es\/espana\/\">los contenidos en Espa\u00f1a<\/a>.<\/p>\n<h2 style=\"text-align: center;\"><a href=\"https:\/\/app.box.com\/s\/hzvyk7f2ue6jljyi1tj3626seb35vuh7\" target=\"_blank\" rel=\"noopener noreferrer\">\u00abEstado de los contenidos en Espa\u00f1a 2012-2016\u00bb<\/a><\/h2>\n<p>Despu\u00e9s de leerlo, puedes volver a comentar al hilo de este post tus impresiones pero te dejo aqu\u00ed las m\u00edas para empezar. La primera es que <strong>la mayor\u00eda de datos del 2016 son muy similares a los del 2015<\/strong> y, los que no lo son, son peores:<\/p>\n<ul>\n<li>Suben los que no tienen <a href=\"http:\/\/www.evasanagustin.com\/workaholic\/2015\/09\/14\/contenidos-sin-una-estrategia-personalizada-no-se-tiene-estrategia\/\">estrategia de contenidos<\/a>.<\/li>\n<li>Bajan los que est\u00e1n muy contentos con <a href=\"http:\/\/www.evasanagustin.com\/workaholic\/2014\/09\/22\/contenidos-en-que-fijarse-para-medir-los-objetivos-de-los-contenidos\/\">los resultados<\/a>.<\/li>\n<li>Aumentan y mucho los que <a href=\"http:\/\/www.evasanagustin.com\/workaholic\/2015\/07\/27\/contenidos-la-estrategia-para-que-tu-jefe-invierta-en-marketing-de-contenidos\/\">no invierten en contenidos<\/a>.<\/li>\n<\/ul>\n<p>Fij\u00e1ndonos en estos datos, hay poco margen para ser optimista, \u00bfno te parece? As\u00ed que me pregunto si, en lugar de avanzar hacia <a href=\"http:\/\/www.evasanagustin.com\/estrategiadecontenidos\">un uso m\u00e1s maduro de los contenidos<\/a>, <strong>\u00bfel sector se estanca? <\/strong>No tengo esa sensaci\u00f3n en mi d\u00eda a d\u00eda como freelance pero me encantar\u00e1 leer cualquier punto de vista sobre este tema: \u00bfcrees que los contenidos tienen m\u00e1s o menos importancia que en los \u00faltimos a\u00f1os? Quiz\u00e1 para el Estado de los contenidos 2017 a\u00f1ada la pregunta pero, mientras, <strong>\u00a1se abre el debate!<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hace 5 a\u00f1os me pareci\u00f3 una buena idea poner en marcha una encuesta anual para conocer mejor c\u00f3mo las empresas estaban utilizano los contenidos. La idea surgi\u00f3 de un estudio similar que el CMI hac\u00eda desde un par de a\u00f1os antes. El objetivo estaba claro y la motivaci\u00f3n tambi\u00e9n: \u00bfde qu\u00e9 nos sirven los datos [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[7,462],"tags":[12,541],"class_list":["post-7904","post","type-post","status-publish","format-standard","hentry","category-dm","category-mercado-de-contenidos","tag-dmassm","tag-estado-contenidos-espana"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/7904","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=7904"}],"version-history":[{"count":11,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/7904\/revisions"}],"predecessor-version":[{"id":16401,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/7904\/revisions\/16401"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=7904"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=7904"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=7904"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}