{"id":7815,"date":"2016-11-21T08:08:06","date_gmt":"2016-11-21T07:08:06","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=7815"},"modified":"2020-05-02T09:54:18","modified_gmt":"2020-05-02T07:54:18","slug":"contenidos-3h-para-escribir-un-post-de-1000-palabras-1-vez-a-la-semana","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2016\/11\/21\/contenidos-3h-para-escribir-un-post-de-1000-palabras-1-vez-a-la-semana\/","title":{"rendered":"[Contenidos] 3h para escribir un post de 1000 palabras, 1 vez a la semana"},"content":{"rendered":"<p>A medio analizar los datos del <a href=\"http:\/\/www.marketingdecontenidos.es\/espana\/\">Estado de los contenidos en Espa\u00f1a 2015<\/a>, me encuentro con los resultados de la <a href=\"https:\/\/www.orbitmedia.com\/blog\/blogger-trends\/\">tercera encuesta a bloggers de Orbit Media<\/a> que da respuesta, entre otras, a cuestiones importantes para el redactor freelance como: \u00bfcu\u00e1nto tiempo se dedica a un post? \u00bfCu\u00e1l es la extensi\u00f3n habitual? \u00bfCada cu\u00e1nto se postea en el blog? La media de los resultados para estas preguntas sobre blogging son:<\/p>\n<ul>\n<li><strong>3h y 16 minutos<\/strong> es lo que se tarda en tener listo un post<\/li>\n<li><strong>1054 palabras<\/strong> es la extensi\u00f3n media de palabras<\/li>\n<li><strong>1 vez a la semana<\/strong> es la frecuencia m\u00e1s habitual<\/li>\n<\/ul>\n<span class='bctt-click-to-tweet'><span class='bctt-ctt-text'><a href='https:\/\/x.com\/intent\/tweet?url=https%3A%2F%2Fwww.evasanagustin.com%2Fworkaholic%2F2016%2F11%2F21%2Fcontenidos-3h-para-escribir-un-post-de-1000-palabras-1-vez-a-la-semana%2F&#038;text=%C2%BFCu%C3%A1nto%20tardas%20en%20publicar%20un%20post%3F%20La%20media%20son%203h%20y%2016%20minutos%20seg%C3%BAn%20%40crestodina%20en%20%40orbiteers.&#038;via=evasanagustin&#038;related=evasanagustin' target='_blank'rel=\"noopener noreferrer\">\u00bfCu\u00e1nto tardas en publicar un post? La media son 3h y 16 minutos seg\u00fan @crestodina en @orbiteers. <\/a><\/span><a href='https:\/\/x.com\/intent\/tweet?url=https%3A%2F%2Fwww.evasanagustin.com%2Fworkaholic%2F2016%2F11%2F21%2Fcontenidos-3h-para-escribir-un-post-de-1000-palabras-1-vez-a-la-semana%2F&#038;text=%C2%BFCu%C3%A1nto%20tardas%20en%20publicar%20un%20post%3F%20La%20media%20son%203h%20y%2016%20minutos%20seg%C3%BAn%20%40crestodina%20en%20%40orbiteers.&#038;via=evasanagustin&#038;related=evasanagustin' target='_blank' class='bctt-ctt-btn'rel=\"noopener noreferrer\">Compartir en X<\/a><\/span>\n<span class='bctt-click-to-tweet'><span class='bctt-ctt-text'><a href='https:\/\/x.com\/intent\/tweet?url=https%3A%2F%2Fwww.evasanagustin.com%2Fworkaholic%2F2016%2F11%2F21%2Fcontenidos-3h-para-escribir-un-post-de-1000-palabras-1-vez-a-la-semana%2F&#038;text=%C2%BFQu%C3%A9%20extensi%C3%B3n%20tienen%20tus%20posts%3F%20La%20media%20son%201054%20palabras%20seg%C3%BAn%20%40crestodina%20en%20%40orbiteers.&#038;via=evasanagustin&#038;related=evasanagustin' target='_blank'rel=\"noopener noreferrer\">\u00bfQu\u00e9 extensi\u00f3n tienen tus posts? La media son 1054 palabras seg\u00fan @crestodina en @orbiteers. <\/a><\/span><a href='https:\/\/x.com\/intent\/tweet?url=https%3A%2F%2Fwww.evasanagustin.com%2Fworkaholic%2F2016%2F11%2F21%2Fcontenidos-3h-para-escribir-un-post-de-1000-palabras-1-vez-a-la-semana%2F&#038;text=%C2%BFQu%C3%A9%20extensi%C3%B3n%20tienen%20tus%20posts%3F%20La%20media%20son%201054%20palabras%20seg%C3%BAn%20%40crestodina%20en%20%40orbiteers.&#038;via=evasanagustin&#038;related=evasanagustin' target='_blank' class='bctt-ctt-btn'rel=\"noopener noreferrer\">Compartir en X<\/a><\/span>\n<span class='bctt-click-to-tweet'><span class='bctt-ctt-text'><a href='https:\/\/x.com\/intent\/tweet?url=https%3A%2F%2Fwww.evasanagustin.com%2Fworkaholic%2F2016%2F11%2F21%2Fcontenidos-3h-para-escribir-un-post-de-1000-palabras-1-vez-a-la-semana%2F&#038;text=%C2%BFCada%20cu%C3%A1nto%20publicas%20en%20tu%20blog%3F%20Lo%20habitual%20es%20semalmente%20seg%C3%BAn%20%40crestodina%20en%20%40orbiteers.&#038;via=evasanagustin&#038;related=evasanagustin' target='_blank'rel=\"noopener noreferrer\">\u00bfCada cu\u00e1nto publicas en tu blog? Lo habitual es semalmente seg\u00fan @crestodina en @orbiteers. <\/a><\/span><a href='https:\/\/x.com\/intent\/tweet?url=https%3A%2F%2Fwww.evasanagustin.com%2Fworkaholic%2F2016%2F11%2F21%2Fcontenidos-3h-para-escribir-un-post-de-1000-palabras-1-vez-a-la-semana%2F&#038;text=%C2%BFCada%20cu%C3%A1nto%20publicas%20en%20tu%20blog%3F%20Lo%20habitual%20es%20semalmente%20seg%C3%BAn%20%40crestodina%20en%20%40orbiteers.&#038;via=evasanagustin&#038;related=evasanagustin' target='_blank' class='bctt-ctt-btn'rel=\"noopener noreferrer\">Compartir en X<\/a><\/span>\n<p>Estos datos por si mismos son interesantes pero a\u00fan lo son m\u00e1s si vemos la tendencia a <strong>publicar menos posts <\/strong><strong>pero <\/strong><strong>m\u00e1s largos<\/strong>: la media en 2014 era de 2h y 24 minutos para publicar 808 palabras y la frecuencia m\u00e1s com\u00fan era entre 2 y 6 veces a la semana. Entre 2015 y 2016, ha aumentado un 26% la dedicaci\u00f3n; un 19% la extensi\u00f3n; y en cuanto a la frecuencia ha disminuido un 53% los que publican a diario y aumentado un 38% quienes lo hacen mensualmente.<\/p>\n<p>A\u00fan m\u00e1s interesantes son las conclusiones del estudio si se pone en relaci\u00f3n <strong>la frecuencia con la valoraci\u00f3n<\/strong> de los resultados (sin concretar cu\u00e1les o c\u00f3mo se miden):<\/p>\n<ul>\n<li><strong>Cuanto m\u00e1s se publica<\/strong>, mayores son los resultados. Parece una contradicci\u00f3n con el resto de respuestas pero es lo que dicen los datos.<\/li>\n<li><strong>Cuanto m\u00e1s largo es el texto que se publica<\/strong>, mejores son los resultados. Esto explica que los posts de m\u00e1s de 2000 palabras se vayan duplicado.<\/li>\n<\/ul>\n<p>En general, parece confirmarse que es mejor <a href=\"http:\/\/www.evasanagustin.com\/workaholic\/2016\/10\/10\/contenidos-datos-a-favor-de-publicar-mejor-contenido-calidad-no-mas-contenido-cantidad\/\">primar la calidad y no la cantidad<\/a>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-7819 alignnone\" src=\"http:\/\/www.evasanagustin.com\/workaholic\/wp-content\/uploads\/2016\/11\/whatdoesatypicalpostinclude.jpg\" alt=\"whatdoesatypicalpostinclude\" width=\"500\" height=\"417\" srcset=\"https:\/\/www.evasanagustin.com\/workaholic\/wp-content\/uploads\/2016\/11\/whatdoesatypicalpostinclude.jpg 710w, https:\/\/www.evasanagustin.com\/workaholic\/wp-content\/uploads\/2016\/11\/whatdoesatypicalpostinclude-300x250.jpg 300w, https:\/\/www.evasanagustin.com\/workaholic\/wp-content\/uploads\/2016\/11\/whatdoesatypicalpostinclude-420x350.jpg 420w, https:\/\/www.evasanagustin.com\/workaholic\/wp-content\/uploads\/2016\/11\/whatdoesatypicalpostinclude-150x125.jpg 150w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"wp-image-7820\" src=\"http:\/\/www.evasanagustin.com\/workaholic\/wp-content\/uploads\/2016\/11\/formatincludes.jpg\" alt=\"formatincludes\" width=\"500\" height=\"411\" srcset=\"https:\/\/www.evasanagustin.com\/workaholic\/wp-content\/uploads\/2016\/11\/formatincludes.jpg 710w, https:\/\/www.evasanagustin.com\/workaholic\/wp-content\/uploads\/2016\/11\/formatincludes-300x247.jpg 300w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/p>\n<p>Hay otros datos en <a href=\"https:\/\/www.orbitmedia.com\/blog\/blogger-trends\/\">el estudio de OrbitMedia<\/a> a tener en cuenta como qu\u00e9 hacen los bloggers para promocionar sus posts o si tienen un proceso de edici\u00f3n pero acabo con el mismo gr\u00e1fico que Andy Crestodina para la valoraci\u00f3n global del blog.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7817 \" src=\"http:\/\/www.evasanagustin.com\/workaholic\/wp-content\/uploads\/2016\/11\/which-applies-to-your-blog_.jpg\" alt=\"which-applies-to-your-blog_\" width=\"550\" height=\"452\" srcset=\"https:\/\/www.evasanagustin.com\/workaholic\/wp-content\/uploads\/2016\/11\/which-applies-to-your-blog_.jpg 710w, https:\/\/www.evasanagustin.com\/workaholic\/wp-content\/uploads\/2016\/11\/which-applies-to-your-blog_-300x247.jpg 300w\" sizes=\"auto, (max-width: 550px) 100vw, 550px\" \/><\/p>\n<p>Esto me hace preguntarme qu\u00e9 tipo de contenido publicar\u00e1n los que consideran que el blog les decepciona en cuanto a resultados. Seguro que <a href=\"http:\/\/marketingdecontenidos.es\/faqs\/que-no-es-exactamente-el-marketing-de-contenidos\/\">no es marketing de contenidos<\/a> ni tienen clara la estrategia a seguir.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A medio analizar los datos del Estado de los contenidos en Espa\u00f1a 2015, me encuentro con los resultados de la tercera encuesta a bloggers de Orbit Media que da respuesta, entre otras, a cuestiones importantes para el redactor freelance como: \u00bfcu\u00e1nto tiempo se dedica a un post? \u00bfCu\u00e1l es la extensi\u00f3n habitual? \u00bfCada cu\u00e1nto se [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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