{"id":7727,"date":"2016-10-24T08:08:50","date_gmt":"2016-10-24T06:08:50","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=7727"},"modified":"2020-05-02T09:54:35","modified_gmt":"2020-05-02T07:54:35","slug":"nivel-basico-de-madurez-de-la-estrategia-de-contenidos-infografia","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2016\/10\/24\/nivel-basico-de-madurez-de-la-estrategia-de-contenidos-infografia\/","title":{"rendered":"Nivel b\u00e1sico de madurez de la estrategia de contenidos (infograf\u00eda)"},"content":{"rendered":"<p>En mi libro \u00ab<a href=\"http:\/\/www.evasanagustin.com\/estrategiadecontenidos\">Estrategia de contenidos<\/a>\u00bb describo los <strong>diferentes niveles de madurez<\/strong> que las empresas tienen en lo que a su estrategia de contenidos se refiere: <strong>b\u00e1sico, intermedio y avanzado<\/strong>. Podr\u00eda subdividirse en m\u00e1s pero de esta forma es a\u00fan m\u00e1s f\u00e1cil de entender que no se puede empezar y ya querer sacar el mismo rendimiento que alguien que ha entrenado igual que para hacer una marat\u00f3n primero hay que aprender a andar.<\/p>\n<p><script async=\"\" defer=\"\" src=\"\/\/assets.pinterest.com\/js\/pinit.js\"><\/script><\/p>\n<p>Como puede verse en <a href=\"https:\/\/es.pinterest.com\/pin\/456833955935407235\/\">la infograf\u00eda<\/a> que he preparado para resumirlo, el <strong>nivel b\u00e1sico<\/strong> es el m\u00e1s sencillo: la estrategia apenas est\u00e1 documentada, no se tienen recursos e incluso hay una cierta desconfianza hacia los contenidos. La parte buena es que el <a href=\"http:\/\/marketingdecontenidos.es\/biblioteca\/vademecum-de-contenidos-objetivos\/\">copywriting, marketing de contenidos y content curation<\/a> pueden sentar una buena base y despu\u00e9s es m\u00e1s sencillo ir subiendo de nivel.<!--more--><\/p>\n<p><script async=\"\" defer=\"\" src=\"\/\/assets.pinterest.com\/js\/pinit.js\"><\/script><\/p>\n<p>Pr\u00f3ximamente har\u00e9 el resto de niveles. Mientras, si quieres saber <strong>cu\u00e1l es el tuyo<\/strong>, puedes hacer <a href=\"http:\/\/www.marketingdecontenidos.es\/herramientas\/madurez\/\">un test de 10 preguntas<\/a> y averiguarlo al momento. Con estos resultados pretendo que el libro sea m\u00e1s pr\u00e1ctico de manera que cada uno pueda acceder al nivel que le corresponde. Lee <a href=\"http:\/\/madurezdeloscontenidos.tumblr.com\/post\/142963229575\/\u00edndice-y-primeras-p\u00e1ginas-de-muestra\">las primeras p\u00e1ginas de \u00abEstrategia de contenidos\u00bb<\/a> para comprender mejor el alcance de cada uno de ellos.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En mi libro \u00abEstrategia de contenidos\u00bb describo los diferentes niveles de madurez que las empresas tienen en lo que a su estrategia de contenidos se refiere: b\u00e1sico, intermedio y avanzado. Podr\u00eda subdividirse en m\u00e1s pero de esta forma es a\u00fan m\u00e1s f\u00e1cil de entender que no se puede empezar y ya querer sacar el mismo [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[465],"tags":[537],"class_list":["post-7727","post","type-post","status-publish","format-standard","hentry","category-estrategia-de-contenidos","tag-madurez-estrategia-contenidos"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/7727","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=7727"}],"version-history":[{"count":13,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/7727\/revisions"}],"predecessor-version":[{"id":16448,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/7727\/revisions\/16448"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=7727"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=7727"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=7727"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}