{"id":76,"date":"2007-02-15T21:38:16","date_gmt":"2007-02-15T20:38:16","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=76"},"modified":"2007-02-15T21:38:33","modified_gmt":"2007-02-15T20:38:33","slug":"ad-rrpp-y-publicidad","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2007\/02\/15\/ad-rrpp-y-publicidad\/","title":{"rendered":"[AD] RRPP y publicidad"},"content":{"rendered":"<p>Me he encontrado esta vez con un esquema del libro \u00abC\u00f3mo evaluar su publicidad\u00bb que se\u00f1ala las diferencias entre Relaciones P\u00fablicas, Publicidad y Promoci\u00f3n desde el punto de vista de presi\u00f3n (<em>soft<\/em> y <em>hard selling<\/em>).\u00a0Hay m\u00e1s informaci\u00f3n\u00a0en <a href=\"http:\/\/html.rincondelvago.com\/publicidad-y-relaciones-publicas_1.html\" target=\"_blank\">El rinc\u00f3n del vago<\/a>.<\/p>\n<p><strong>Relaciones p\u00fablicas<\/strong><\/p>\n<ul>\n<li><em>Objetivo<\/em>: crear actitud favorable hacia la empresa.<\/li>\n<li><em>Efecto sobre la venta<\/em>: a largo plazo.<\/li>\n<li><em>Nivel de dureza<\/em>: baja presi\u00f3n, <em>soft<\/em>.<\/li>\n<li><em>Mensaje<\/em>: sin elementos de venta.<\/li>\n<li><em>Medios<\/em>: masivos o directos.<\/li>\n<\/ul>\n<p><strong>Publicidad<\/strong><\/p>\n<ul>\n<li><em>Objetivo<\/em>: crear actitud favorable a la compra de productos o servicios.<\/li>\n<li><em>Efecto sobre la venta<\/em>: a medio plazo.<\/li>\n<li><em>Nivel de dureza<\/em>: media presi\u00f3n.<\/li>\n<li><em>Mensaje<\/em>: contenido comercial.<\/li>\n<li><em>Medios<\/em>: masivos.<\/li>\n<\/ul>\n<p><strong>Promoci\u00f3n (marketing directo)<\/strong><\/p>\n<ul>\n<li><em>Objetivo<\/em>: provocar reacci\u00f3n a corto plazo.<\/li>\n<li><em>Efecto sobre la venta<\/em>: inmediata.<\/li>\n<li><em>Nivel de dureza<\/em>: presi\u00f3n muy alta, <em>hard<\/em>.<\/li>\n<li><em>Mensaje<\/em>: contenido muy comercial.<\/li>\n<li><em>Medios<\/em>: directos.<\/li>\n<\/ul>\n<p>Vistos as\u00ed, los tres son diferenciables. Pero\u00a0\u00bfc\u00f3mo ver &#8216;publicidad y marketing&#8217; o\u00a0&#8216;marketing y comunicaci\u00f3n&#8217; para encontrar las diferencias?<\/p>\n<p>Anteriormente&#8230; <a href=\"http:\/\/downloadingmassmedia.blogspot.com\/2006\/02\/ad-ventajas-e-incovenientes-de-la.html\">ventajas e inconvenientes de la publicidad<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Me he encontrado esta vez con un esquema del libro \u00abC\u00f3mo evaluar su publicidad\u00bb que se\u00f1ala las diferencias entre Relaciones P\u00fablicas, Publicidad y Promoci\u00f3n desde el punto de vista de presi\u00f3n (soft y hard selling).\u00a0Hay m\u00e1s informaci\u00f3n\u00a0en El rinc\u00f3n del vago. Relaciones p\u00fablicas Objetivo: crear actitud favorable hacia la empresa. Efecto sobre la venta: a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[2],"tags":[130,110],"class_list":["post-76","post","type-post","status-publish","format-standard","hentry","category-publicidad","tag-marketing-directo","tag-relaciones-publicas"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/76","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=76"}],"version-history":[{"count":0,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/76\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=76"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=76"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=76"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}