{"id":7582,"date":"2016-08-16T08:08:08","date_gmt":"2016-08-16T06:08:08","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=7582"},"modified":"2018-06-02T23:11:52","modified_gmt":"2018-06-02T21:11:52","slug":"6-anos-de-mi-newsletter-sobre-contenidos","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2016\/08\/16\/6-anos-de-mi-newsletter-sobre-contenidos\/","title":{"rendered":"6 a\u00f1os de mi newsletter sobre contenidos"},"content":{"rendered":"<p>Otro a\u00f1o m\u00e1s celebrando el aniversario de <a href=\"http:\/\/www.marketingdecontenidos.es\/newsletter\/\">mi newsletter<\/a>&#8230;\u00a0 y ya <strong>van 6<\/strong>. Digo lo mismo que <a href=\"http:\/\/www.evasanagustin.com\/workaholic\/2015\/08\/16\/5-anos-enviando-cada-lunes-mi-newsletter-sobre-contenidos\/\">el anterior<\/a>: me gusta celebrar estas fechas, aunque quiz\u00e1 a alguien le parezca raro. Adem\u00e1s, este a\u00f1o coincide que la env\u00edo el mismo d\u00eda que el primer n\u00famero: 16 de agosto. Ser\u00e1 el n\u00famero <strong>314<\/strong> porque, aunque &#8216;lo normal&#8217; es enviar una newsletter mensual, la m\u00eda es <strong>semanal<\/strong>. Con <a href=\"http:\/\/www.evasanagustin.com\/workaholic\/2016\/05\/09\/mi-newsletter-celebra-su-envio-300-con-un-importante-cambio\/\">el 300<\/a> hice un cambio del que estoy bastante contenta porque me ha permitido tener mayor flexibilidad en cuanto a temas que tratar tambi\u00e9n en este blog.<\/p>\n<p>En este tiempo, seguramente tambi\u00e9n guiada por la evoluci\u00f3n del sector, la newsletter ha ido ampliando <strong>temas<\/strong>: no solo trata de marketing de contenidos, tambi\u00e9n estrategia de contenidos, <a href=\"http:\/\/www.evasanagustin.com\/workaholic\/2012\/09\/18\/content-curation-en-10-pasos\/\">content curation<\/a>, copywriting&#8230; fue a\u00f1adiendo algo de inbound marketing, branded content, storytelling&#8230; Y, como cada n\u00famero es diferente, algunas veces tambi\u00e9n entra SEO, <span class=\"st\">account based marketing<\/span> (ABM), usabilidad&#8230; Todo lo que haga que <a href=\"http:\/\/www.marketingdecontenidos.es\/herramientas\/madurez\/\">madure el uso corporativo de tus contenidos<\/a>.<\/p>\n<p>S\u00ed, es mi newsletter y alguna frase promocional se me escapa de tanto en tanto como alg\u00fan enlace a mis contenidos como mis <a href=\"http:\/\/www.evasanagustin.com\/escritora\/\">libros<\/a>, <a href=\"http:\/\/www.marketingdecontenidos.es\/biblioteca\/\">ebooks<\/a> o <a href=\"http:\/\/www.facebook.com\/evasanagustin\">actualizaciones en Facebook<\/a>. Pero la veo m\u00e1s enfocada a la <strong>recomendaci\u00f3n de terceros<\/strong> que como un canal de esos t\u00edpicamente corporativos que solo interesan a los que conocen a la empresa. <a href=\"http:\/\/www.marketingdecontenidos.es\/newsletter\/\">Mi newsletter<\/a> no es as\u00ed porque quiero que cualquiera que trabaje de alguna manera con contenidos encuentre enlaces para aprender m\u00e1s. Es una herramienta <a href=\"http:\/\/www.evasanagustin.com\/workaholic\/2015\/01\/19\/contenidos-una-newsletter-para-que-funcione-tu-marketing-de-contenidos\/\">de marketing de contenidos<\/a> y ejemplo content curation que utilizado <strong>para<\/strong> <strong>motivar<\/strong> a los que la reciben.<\/p>\n<p>Lo demuestra el especial que hago cada verano y que se convertir\u00e1 en <a href=\"http:\/\/www.marketingdecontenidos.es\/biblioteca\/coleccion\/10-pasos\/\">gu\u00eda en 10 pasos<\/a>. El tema que he elegido es el calendario editorial y explico paso a paso c\u00f3mo rellenarlo con contenidos de diferente procedencia y algunas herramientas para hacerlo f\u00e1cil. Es uno ebook <strong>especial para suscriptores<\/strong> as\u00ed que tendr\u00e1s que registrarte para poder leer \u00e9ste y otros contenidos exclusivos.<\/p>\n<p>Dicen mis estad\u00edsticas que el 4% de mis actuales suscriptores llevan recibi\u00e9ndola \u00a1y abri\u00e9ndola! desde el 2011 as\u00ed que parece que misi\u00f3n cumplida&#8230; claro que tambi\u00e9n me dicen que el 11% no la ha abierto nunca as\u00ed que, bueno, lo mejor es que <a href=\"http:\/\/www.marketingdecontenidos.es\/newsletter\/\">te apuntes<\/a> y decidas si merece la pena o no&#8230; \u00a1y ya me contar\u00e1s!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Otro a\u00f1o m\u00e1s celebrando el aniversario de mi newsletter&#8230;\u00a0 y ya van 6. Digo lo mismo que el anterior: me gusta celebrar estas fechas, aunque quiz\u00e1 a alguien le parezca raro. Adem\u00e1s, este a\u00f1o coincide que la env\u00edo el mismo d\u00eda que el primer n\u00famero: 16 de agosto. Ser\u00e1 el n\u00famero 314 porque, aunque &#8216;lo [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[7],"tags":[12],"class_list":["post-7582","post","type-post","status-publish","format-standard","hentry","category-dm","tag-dmassm"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/7582","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=7582"}],"version-history":[{"count":8,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/7582\/revisions"}],"predecessor-version":[{"id":10555,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/7582\/revisions\/10555"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=7582"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=7582"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=7582"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}