{"id":757,"date":"2009-05-06T21:48:09","date_gmt":"2009-05-06T19:48:09","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=757"},"modified":"2015-03-03T20:02:23","modified_gmt":"2015-03-03T19:02:23","slug":"media-news-s19-a09","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2009\/05\/06\/media-news-s19-a09\/","title":{"rendered":"Media News S19 A09"},"content":{"rendered":"

Publicidad<\/strong>
\n\u00a1Radical ha vuelto! Ese edificio con forma de exprimidor<\/a> no pod\u00eda ser de nadie m\u00e1s. Como\u00a0fan de sus anteriores campa\u00f1as (no tanto del producto), me alegro de que su regreso aunque hayan usado\u00a0v\u00eddeo falsamente ilustrado y personas en lugar de sus divertidos ingredientes<\/a>. He intentado entrar en su web www.theradicalcompany.com<\/a>\u00a0para ver si hab\u00eda o\u00eddo bien y han cambiado su \u00abLet’s radical\u00bb por \u00abThink radical\u00bb pero algo falla en el flash inicial. L\u00e1stima.<\/p>\n

Internet<\/strong>
\nGooglelizar como argumento de venta. Al menos LG lo ha utilizado<\/a> en este divertido copy: \u00abNow you won’t have to wait until you get home to google your date\u00bb. Est\u00e1 claro que cada vez somos m\u00e1s m\u00f3viles pero cada vez m\u00e1s para encontrar personas\u00a0es m\u00e1s f\u00e1cil utilizar una red social que Google. As\u00ed que la sorpresa no es que hayan puesto Google sino que no hayan puesto Facebook (que tambi\u00e9n es verbo<\/a>).<\/p>\n

Cine<\/strong>
\nSolo iba a pasar el rato, no ten\u00eda otra expectativa sobre \u00abX-men Or\u00edgenes: Lobezno\u00bb. Y aunque entr\u00e9 pensando que solo lo hac\u00eda por ver a Hugh Jackman y Liev Schreiber, al salir me di cuenta que en realidad lo que me llamaba de la pel\u00edcula era ver qu\u00e9 poderes ten\u00edan los mutantes que en ella sal\u00edan. Quiz\u00e1 deber\u00eda empezar a leer los c\u00f3mics para conocer los verdaderos or\u00edgenes de los X-men.<\/p>\n

Televisi\u00f3n<\/strong>
\nSigue siendo noticia que se quiere\u00a0quitar la publicidad como fuente de financiaci\u00f3n de Televisi\u00f3n Espa\u00f1ola. Pero esta vez lo que me llama la atenci\u00f3n no es esa (supuesta) fecha tan cercana<\/a>, sino la cifra de 8000 horas anuales que la televisi\u00f3n p\u00fablica tendr\u00e1 que cubrir porque hasta ahora era publicidad. Redondeando, supone 22 minutos diarios. Podr\u00edan hacer microespacios, pero con informaci\u00f3n de verdad y no telepromociones,\u00a0y seguir interrumpiendo la programaci\u00f3n. Al menos durante un tiempo, hasta que nos acostumbremos a tener un canal sin spots.<\/p>\n","protected":false},"excerpt":{"rendered":"

Publicidad \u00a1Radical ha vuelto! Ese edificio con forma de exprimidor no pod\u00eda ser de nadie m\u00e1s. Como\u00a0fan de sus anteriores campa\u00f1as (no tanto del producto), me alegro de que su regreso aunque hayan usado\u00a0v\u00eddeo falsamente ilustrado y personas en lugar de sus divertidos ingredientes. He intentado entrar en su web www.theradicalcompany.com\u00a0para ver si hab\u00eda o\u00eddo […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[4,5,2,3],"tags":[219,343,278,98,235],"class_list":["post-757","post","type-post","status-publish","format-standard","hentry","category-cine","category-internet","category-publicidad","category-television","tag-critica-de-peliculas","tag-facebook","tag-financiacion-de-television","tag-google","tag-marcas-de-bebidas-no-alcoholicas"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/757","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=757"}],"version-history":[{"count":5,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/757\/revisions"}],"predecessor-version":[{"id":763,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/757\/revisions\/763"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=757"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=757"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=757"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}