{"id":7552,"date":"2016-07-18T08:08:07","date_gmt":"2016-07-18T06:08:07","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=7552"},"modified":"2018-06-02T23:12:14","modified_gmt":"2018-06-02T21:12:14","slug":"comparativa-de-sectores-las-golosinas-de-fini-miguelanez-y-vidal","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2016\/07\/18\/comparativa-de-sectores-las-golosinas-de-fini-miguelanez-y-vidal\/","title":{"rendered":"Comparativa de sectores: las golosinas de Fini, Miguel\u00e1\u00f1ez y Vidal"},"content":{"rendered":"<p>Si el a\u00f1o pasado puse en marcha <a href=\"http:\/\/www.marketingdecontenidos.es\/biblioteca\/coleccion\/conversaciones\/\">la colecci\u00f3n de ebooks \u00abConversaciones con empresas\u00bb<\/a>, para el 2016 me he decidido por hacer yo misma <strong>un repaso de los contenidos de varias empresas<\/strong> y publicarlo como <a href=\"http:\/\/www.marketingdecontenidos.es\/biblioteca\/coleccion\/comparativas\/\">una serie de \u00abComparativa de sectores\u00bb<\/a>. No se trata de dar propuestas de mejora ni juicios cualitativos de lo que publican: solo he revisado sus contenidos y el lector podr\u00e1 decidir si son buenos o malos.<\/p>\n<p>Empec\u00e9 hace un mes enviando en primicia a los suscriptores de <a href=\"http:\/\/www.evasanagustin.com\/workaholic\/2016\/05\/09\/mi-newsletter-celebra-su-envio-300-con-un-importante-cambio\/\">mi newsletter<\/a> el primer ebook dedicado al <a href=\"http:\/\/www.marketingdecontenidos.es\/biblioteca\/contenidos-sector-golosinas\/\">sector de las golosinas<\/a>. Para ello he analizado <strong>los contenidos<\/strong> que han publicado las empresas Fini, Miguel\u00e1\u00f1ez y Vidal en el mes de mayo. As\u00ed que no esperes n\u00fameros de fans ni de interacciones, se trata m\u00e1s bien de <strong>un repaso a los tipos de publicaciones que han hecho<\/strong>. Puedes descargarlo directamente desde <a href=\"http:\/\/www.slideshare.net\/evasanagustin\/\">mi SlideShare<\/a>.<\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.slideshare.net\/slideshow\/embed_code\/key\/d6ytzbgXL85i1O\" width=\"668\" height=\"714\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" style=\"border:1px solid #CCC; border-width:1px; margin-bottom:5px; max-width: 100%;\" allowfullscreen> <\/iframe><\/p>\n<p>Esta comparativa de <a href=\"http:\/\/www.marketingdecontenidos.es\/biblioteca\/contenidos-sector-golosinas\/\">los contenidos del sector golosinas<\/a> es el primero de los ebooks que tengo previstos para este a\u00f1o. Recuerda que la mayor\u00eda son exclusivos <a href=\"http:\/\/www.marketingdecontenidos.es\/newsletter\/\">para suscriptores<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Si el a\u00f1o pasado puse en marcha la colecci\u00f3n de ebooks \u00abConversaciones con empresas\u00bb, para el 2016 me he decidido por hacer yo misma un repaso de los contenidos de varias empresas y publicarlo como una serie de \u00abComparativa de sectores\u00bb. No se trata de dar propuestas de mejora ni juicios cualitativos de lo que [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[7,465],"tags":[12,118],"class_list":["post-7552","post","type-post","status-publish","format-standard","hentry","category-dm","category-estrategia-de-contenidos","tag-dmassm","tag-novedad-editorial"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/7552","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=7552"}],"version-history":[{"count":3,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/7552\/revisions"}],"predecessor-version":[{"id":10556,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/7552\/revisions\/10556"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=7552"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=7552"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=7552"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}