{"id":750,"date":"2009-04-30T23:58:28","date_gmt":"2009-04-30T21:58:28","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=750"},"modified":"2009-05-01T00:58:06","modified_gmt":"2009-04-30T22:58:06","slug":"ad-%c2%bfsiga-disfrutando-de-la-serie","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2009\/04\/30\/ad-%c2%bfsiga-disfrutando-de-la-serie\/","title":{"rendered":"[AD] \u00bf\u00bbSiga disfrutando de la serie\u00bb?"},"content":{"rendered":"<p>Es sabido que:<\/p>\n<ul>\n<li>A nadie le gusta que le digan lo que tiene que hacer, menos a\u00fan cuando ya lo est\u00e1 haciendo.<\/li>\n<li>Y que el tiempo en televisi\u00f3n vale dinero u\u00a0oro como dir\u00eda Constantino Romero.<\/li>\n<\/ul>\n<p>Entonces, \u00bfa <strong>qui\u00e9n se le ocurri\u00f3 la idea de a\u00f1adir despu\u00e9s de la telepromociones la frase \u00abY ahora, siga disfrutando de la serie\u00bb<\/strong>?<\/p>\n<p>Posibilidades:<\/p>\n<ul>\n<li><strong>Falta de profesionalidad<\/strong>: nadie dijo a la actriz que se quedase callada despu\u00e9s de su \u00faltima frase e\u00a0improvis\u00f3. La promo era tan aburrida que nadie escuchaba ni al grabar ni al editar, as\u00ed que la frase se col\u00f3 en el montaje final. L\u00f3gicamente tambi\u00e9n se emiti\u00f3 sin pasar ning\u00fan filtro y cuando alguien se quisio dar cuenta ya era tarde para quitarlo as\u00ed que pensaron que como era tan aburrida nadie se fijar\u00eda.<\/li>\n<li><strong>Les sobraba presupuesto<\/strong>: segundo m\u00e1s, segundo menos&#8230; les daba igual. No ten\u00edan nada m\u00e1s que contar y como ya ten\u00edan contratado ese tiempo, ten\u00edan que llenarlo de alguna manera. Pillaron desprevenido al creativo, que ya estaba trabajando en otra cosa, as\u00ed que solt\u00f3 lo primero que le vino a la cabeza.<\/li>\n<li><strong>Para contentar a las cadenas<\/strong>: alguien debi\u00f3 creer que la informaci\u00f3n que estaban dando era\u00a0tan interesante e importante y\u00a0que su call-to-action funcionar\u00eda tan y tan bien que la gente correr\u00eda a coger el tel\u00e9fono, conectarse a Internet o incluso\u00a0a salir de casa para adquirir su producto. Si los telespectadores hac\u00edan eso, la cadena perder\u00eda audiencia y no querr\u00eda volver a contratar sus campa\u00f1as as\u00ed que colaron esa frase para decirle a la gente que se quedase frente al televisor y as\u00ed quedar bien con las cadenas. En definitiva, por miedo a tener \u00e9xito.<\/li>\n<\/ul>\n<p>Est\u00e1 claro que no hay nadie m\u00e1s interesado en seguir viendo la serie que los telespectadores as\u00ed que me parece innecesario que la misma marca que nos est\u00e1 alargando la espera con su telepromoci\u00f3n nos diga muy indirectamente que <strong>el suyo es el \u00faltimo anuncio<\/strong>. Innecesario y hasta irrespetuoso.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Es sabido que: A nadie le gusta que le digan lo que tiene que hacer, menos a\u00fan cuando ya lo est\u00e1 haciendo. Y que el tiempo en televisi\u00f3n vale dinero u\u00a0oro como dir\u00eda Constantino Romero. Entonces, \u00bfa qui\u00e9n se le ocurri\u00f3 la idea de a\u00f1adir despu\u00e9s de la telepromociones la frase \u00abY ahora, siga disfrutando [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[2],"tags":[108,82],"class_list":["post-750","post","type-post","status-publish","format-standard","hentry","category-publicidad","tag-creatividad-en-publicidad","tag-telepromocion"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/750","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=750"}],"version-history":[{"count":6,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/750\/revisions"}],"predecessor-version":[{"id":756,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/750\/revisions\/756"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=750"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=750"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=750"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}