{"id":75,"date":"2007-02-15T20:18:42","date_gmt":"2007-02-15T19:18:42","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=75"},"modified":"2007-02-25T12:32:05","modified_gmt":"2007-02-25T11:32:05","slug":"ad-%c2%bfque-es-ser-grande","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2007\/02\/15\/ad-%c2%bfque-es-ser-grande\/","title":{"rendered":"[AD] \u00bfQu\u00e9 es ser grande?"},"content":{"rendered":"<p><img decoding=\"async\" class=\"alignleft\" src=\"http:\/\/www.evasanagustin.com\/workaholic\/wp-content\/uploads\/2007\/02\/sergrande_150207.mini.jpg\" \/> Ayer (si fue antes, no me enter\u00e9) apareci\u00f3 un <a href=\"http:\/\/www.evasanagustin.com\/workaholic\/wp-content\/uploads\/2007\/02\/sergrande_140207.jpg\">anuncio teaser<\/a> bajo el lema \u00ab\u00bfQu\u00e9 es ser grande?\u00bb. <a href=\"http:\/\/www.evasanagustin.com\/workaholic\/wp-content\/uploads\/2007\/02\/sergrande_150207.jpg\">Hoy repiten<\/a>, como tanto me gusta en los avances de campa\u00f1a, con una nueva imagen. No se me ocurre\u00a0qu\u00e9 anuncian ni lo que tardar\u00e1 en resolverse.<\/p>\n<p>\u00bfBuscamos la soluci\u00f3n en <strong>las pistas<\/strong>?<\/p>\n<p><strong>Texto<\/strong>. Las respuestas que dan a su propia pregunta:<\/p>\n<ul>\n<li>\u00abSer grande es contar con m\u00e1s de 28000 empleados y m\u00e1s de 75000 colaboradores.\u00bb\u00a0<\/li>\n<li>\u00abSer grande es tener 12 millones de clientes y dar el mejor serivcio a m\u00e1s de 100 millones de personas.\u00bb<\/li>\n<\/ul>\n<p><strong>Imagen<\/strong>. Adem\u00e1s de l\u00edneas rojas sin aparente sentido (\u00bfviento, isobaras, soles?), dos siluetas\u00a0recortadas:<\/p>\n<ul>\n<li>Un hombre sentado en una silla\u00a0y en su interior un campo de flores con un cielo azul.<\/li>\n<li>Un hombre hablando por m\u00f3vil (presumiblemente por la mano en la oreja y peque\u00f1a antena aunque tambi\u00e9n podr\u00eda estar\u00a0fumando) y\u00a0hombre con malet\u00edn lleva a un ni\u00f1o de la mano. Dentro de estas tres figuras, un lago o mar azulado con unas monta\u00f1as y el cielo tambi\u00e9n limpio.\u00a0<\/li>\n<\/ul>\n<p><strong>Corporativo<\/strong>: tipograf\u00eda y colores.<\/p>\n<ul>\n<li><strong>Color<\/strong>. El azul del cielo predomina en las imagenes, pero el fondo es blanco. El texto es negro, menos la pregunta y la inicial de la frase que son rojas. Tambi\u00e9n son de este color las l\u00edneas.<\/li>\n<li>Tipograf\u00eda. La inicial de la respuesta es la \u00fanica que llama la atenci\u00f3n por ser de estilo manuscrito. El resto est\u00e1 en cursiva de una letra corriente.<\/li>\n<\/ul>\n<p><strong>Referentes<\/strong>: \u00bfempresas multinacionales (en Espa\u00f1a no llegamos a 100 millones)que distingan clientes de beneficiarios y empleados de colaboradores?<\/p>\n<p>Medio ambiente, telefon\u00eda, servicios, salud&#8230;<\/p>\n<p>No se me ocurre ninguna marca posible. \u00bfAlguna idea?<\/p>\n<p>Anteriormente&#8230; grandes campa\u00f1as: <a href=\"http:\/\/downloadingmassmedia.blogspot.com\/2005\/09\/ad-qu-grande-eres.html\">el tama\u00f1o importa<\/a>\u00a0(tambi\u00e9n a <a href=\"http:\/\/downloadingmassmedia.blogspot.com\/2006\/11\/ad-coca-cola-el-tamao-importa.html\">Coca-Cola<\/a>) y <a href=\"http:\/\/downloadingmassmedia.blogspot.com\/2006\/11\/ad-hamburguesas-para-hombres.html\">grandes hamburguesas<\/a>.<\/p>\n<p><strong>Actualizaci\u00f3n, 2h despu\u00e9s<\/strong>: \u00a1tambi\u00e9n hay campa\u00f1a en televisi\u00f3n! No he podido ver nada, s\u00f3lo he llegado a tiempo de o\u00edr algo tipo \u00ab\u00bfQu\u00e9 es ser grande? Ser grande es trabajar para ser la empresa espa\u00f1ola con m\u00e1s accionistas\u00bb. Sigo sin ideas&#8230;<\/p>\n<p><strong>Actualizaci\u00f3n 16 de febrero de 2007<\/strong>: nueva frase \u00abSer grande es fomentar la cultura y convocar centenares de premios y becas de investivaci\u00f3n para que nuestra sociedad avance hacia el futuro\u00bb. La imagen es de alguien mirando por un microscopio con un amanecer dentro. Ahora suena a banco o caja de ahorros&#8230;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ayer (si fue antes, no me enter\u00e9) apareci\u00f3 un anuncio teaser bajo el lema \u00ab\u00bfQu\u00e9 es ser grande?\u00bb. Hoy repiten, como tanto me gusta en los avances de campa\u00f1a, con una nueva imagen. No se me ocurre\u00a0qu\u00e9 anuncian ni lo que tardar\u00e1 en resolverse. \u00bfBuscamos la soluci\u00f3n en las pistas? Texto. Las respuestas que dan [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[2],"tags":[129],"class_list":["post-75","post","type-post","status-publish","format-standard","hentry","category-publicidad","tag-teaser"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/75","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=75"}],"version-history":[{"count":0,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/75\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=75"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=75"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=75"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}