{"id":7435,"date":"2016-06-13T08:08:32","date_gmt":"2016-06-13T06:08:32","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=7435"},"modified":"2020-12-27T20:02:23","modified_gmt":"2020-12-27T19:02:23","slug":"contenidos-plantillas-gratuitas-para-tu-estrategia-de-contenidos","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2016\/06\/13\/contenidos-plantillas-gratuitas-para-tu-estrategia-de-contenidos\/","title":{"rendered":"[Contenidos] Plantillas gratuitas para tu estrategia de contenidos"},"content":{"rendered":"

Para entender mi opini\u00f3n sobre las plantillas, d\u00e9jame que te ponga un ejemplo que se me ocurri\u00f3 viendo hace unos d\u00edas \u201cMonstruos SA\u201d. Imagina que has de crear un monstruo<\/strong>. No sabes por d\u00f3nde empezar y buscas informaci\u00f3n online de qu\u00e9 es un monstruo<\/em>. Te encuentras art\u00edculos, fotos y v\u00eddeos de gente que muestra sus monstruos. Empiezas a ver caracter\u00edsticas que se parecen y de alguna manera una parte de ellos los incorporas a tu propio monstruo. \u00bfPodr\u00edas ya dibujarlo?<\/p>\n

Habr\u00e1 quien piense que s\u00ed o quien siga desconfiando de su capacidad creativa<\/a>. Si eres de los segundos, buscar\u00e1s expl\u00edcitamente pistas para hacer un monstruo<\/em>. Te encontrar\u00e1s entonces con alguien que explique, paso a paso<\/strong>, c\u00f3mo ha hecho el suyo y quiz\u00e1 incluso ofrezca una plantilla para replicarlo <\/strong>de manera que t\u00fa solo tengas que, no s\u00e9, pintarlo. Ahora s\u00ed, \u00bftienes tu monstruo preparado?<\/p>\n

F\u00edjate que hay diferentes niveles: quien se atreve sin buscar nada, quien necesita una referencia de otros, quien busca una metodolog\u00eda y quien directamente prefiere copiar. Tambi\u00e9n hay diferencia entre \u2018no tengo ni idea\u2019 y \u2018explico c\u00f3mo hacerlo a quien no sabe\u2019, pero eso ser\u00eda otro tema<\/a>.<\/p>\n

No digo que hacer una estrategia de contenidos<\/a> sea algo que de miedo\u2026 pero s\u00ed que puede parecer algo imprudente hacerlo sin una gu\u00eda, sobre todo si no se ha hecho nunca antes. Para eso sirven los tutoriales<\/a> y las plantillas<\/a>. Con los primeros, la persona ha de poner m\u00e1s de su parte mientras que la mayor\u00eda de las veces con las segundas resulta todo muuucho m\u00e1s sencillo porque una parte viene ya prerellenada.<\/p>\n

Como ya sabes, en mi web tienes tutoriales y gu\u00edas en PDF<\/a> pero no soy muy fan de las plantillas<\/a> porque creo m\u00e1s en dar las herramientas<\/strong> para que cada uno piense de manera individual y as\u00ed haga que ese monstruito sea \u00fanico. No obstante, he empezado a recopilar algunas plantillas relacionadas con los contenidos<\/a>.<\/p>\n

La pregunta clave para elegir una cosa u otra es: \u00bfquieres un monstruo que sea tuyo y solamente tuyo o prefieres compartirlo con otras personas?<\/p>\n

Resumen de la publicaci\u00f3n de mi newsletter sobre marketing de contenidos<\/a> (n\u00fam. 296, 11-04-2016).<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"

Para entender mi opini\u00f3n sobre las plantillas, d\u00e9jame que te ponga un ejemplo que se me ocurri\u00f3 viendo hace unos d\u00edas \u201cMonstruos SA\u201d. Imagina que has de crear un monstruo. No sabes por d\u00f3nde empezar y buscas informaci\u00f3n online de qu\u00e9 es un monstruo. Te encuentras art\u00edculos, fotos y v\u00eddeos de gente que muestra sus […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[465,413],"tags":[453,515,516,569],"class_list":["post-7435","post","type-post","status-publish","format-standard","hentry","category-estrategia-de-contenidos","category-marketing-de-contenidos","tag-calendario-editorial","tag-entregables-de-contenidos","tag-herramientas-para-contenidos","tag-plantillas-de-contenidos"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/7435","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=7435"}],"version-history":[{"count":7,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/7435\/revisions"}],"predecessor-version":[{"id":10559,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/7435\/revisions\/10559"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=7435"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=7435"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=7435"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}