{"id":7433,"date":"2016-06-06T08:08:09","date_gmt":"2016-06-06T06:08:09","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=7433"},"modified":"2018-06-02T23:12:42","modified_gmt":"2018-06-02T21:12:42","slug":"contenidos-que-nota-le-pondrias-a-tus-contenidos","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2016\/06\/06\/contenidos-que-nota-le-pondrias-a-tus-contenidos\/","title":{"rendered":"[Contenidos] \u00bfQu\u00e9 nota le pondr\u00edas a tus contenidos?"},"content":{"rendered":"<p>La pregunta es sencilla pero, como siempre, tiene su enjundia: <strong>\u00bfqu\u00e9 nota le pondr\u00edas a tus contenidos?<\/strong> S\u00ed, notas\u2026 como las del cole. Imag\u00ednate que has de revisar tus actualizaciones sociales y tus posts para calificarlas. Para no hacerlo demasiado extenso, revisa la \u00faltima semana o mes. Ponte el sombrero de profe y preg\u00fantate a cu\u00e1les pondr\u00edas un 10, cu\u00e1les son mejorables, cu\u00e1les suspender\u00edas\u2026<\/p>\n<p>S\u00e9 <a href=\"https:\/\/www.facebook.com\/evasanagustin\/events\">por experiencia<\/a> que los alumnos creen muchas veces que lo han hecho genial y a ti seguramente te pasar\u00e1 lo mismo porque, como persona que los ha preparado, tienes <strong>un criterio subjetivo<\/strong>. Pero intenta poner un poco de distancia y ser m\u00e1s objetivo: \u00bftodos son excelentes en calidad? \u00bfSobresalen de alguna manera del resto? Recuerda: la calidad percibida tiene mucho de comparaci\u00f3n con los dem\u00e1s.<\/p>\n<p>Tambi\u00e9n puedes preguntarte si los hubieses hecho mejor de tener m\u00e1s tiempo (ahhh los plazos de entrega) o de pensarlos mejores (con <a href=\"http:\/\/www.evasanagustin.com\/workaholic\/2016\/01\/18\/contenidos-dos-errores-faciles-de-cometer-al-redactar-una-estrategia-de-contenidos\/\">la estrategia<\/a> hemos topado). Y es que \u2018para sacar buena nota\u2019 la preparaci\u00f3n y gesti\u00f3n <a href=\"http:\/\/www.evasanagustin.com\/workaholic\/2011\/04\/07\/contenidos-25-consideraciones-antes-de-publicar\/\">previa a la publicaci\u00f3n<\/a> es importante. Ir con prisas por dejarlo para el \u00faltimo momento (como hacen muchos alumnos) no suele dar buenos resultados en la vida profesional.<\/p>\n<p>La siguiente fase del ejercicio es preguntarte qu\u00e9 nota crees que le pondr\u00eda a ese contenido que t\u00fa acabas de calificar:<\/p>\n<ul>\n<li><a href=\"http:\/\/www.marketingdecontenidos.es\/faqs\/como-convencerte-a-ti-y-a-tu-jefe-para-invertir-en-contenidos\/\">Tu jefe<\/a>, \u00bfser\u00eda tan ben\u00e9volo o quiz\u00e1 m\u00e1s cr\u00edtico?<\/li>\n<li><a href=\"http:\/\/www.evasanagustin.com\/workaholic\/tag\/buyer-persona\/\">Tu cliente<\/a>, \u00bfle interesa lo que publicas tanto como para reaccionar?<\/li>\n<\/ul>\n<p>Seguramente el primero te dir\u00eda \u2018eso no lo publiques\u2019 si no le gusta pero el cliente ser\u00eda m\u00e1s silencioso y actuar\u00eda cuando estuviese cansado de \u2018suspender\u2019 tus contenidos: dejar\u00eda de seguirte. Su nota la demuestra con <strong>sus interacciones<\/strong>: si es positiva, m\u00e1s clicks, visitas, Me gusta, retuits\u2026 <a href=\"http:\/\/www.evasanagustin.com\/workaholic\/2014\/11\/04\/carnaval-marketing-de-contenidos-metricas-y-medicion-de-resultados\/\">Los resultados<\/a> son pruebas de calidad.<\/p>\n<p>As\u00ed que mi propuesta es que saques <strong>la media de las 3 notas<\/strong> si quieres tener una visi\u00f3n m\u00e1s realista de si tus contenidos son de 10 o no. M\u00e1s que nada para que el ego no nuble tu juicio. Y recuerda que otra pregunta que complementa la de hoy es: <a href=\"http:\/\/www.evasanagustin.com\/workaholic\/2014\/09\/29\/contenido-pagarias-por-leer-tu-propio-contenido\/\">\u00bfpagar\u00edas por leer tus propios contenidos?<\/a><\/p>\n<blockquote><p>Resumen de la publicaci\u00f3n de <a href=\"http:\/\/www.marketingdecontenidos.es\/newsletter\/\">mi newsletter sobre marketing de contenidos<\/a> (n\u00fam. 291, 07-03-2016).<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>La pregunta es sencilla pero, como siempre, tiene su enjundia: \u00bfqu\u00e9 nota le pondr\u00edas a tus contenidos? S\u00ed, notas\u2026 como las del cole. Imag\u00ednate que has de revisar tus actualizaciones sociales y tus posts para calificarlas. Para no hacerlo demasiado extenso, revisa la \u00faltima semana o mes. Ponte el sombrero de profe y preg\u00fantate a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[465],"tags":[509],"class_list":["post-7433","post","type-post","status-publish","format-standard","hentry","category-estrategia-de-contenidos","tag-calidad-del-contenido"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/7433","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=7433"}],"version-history":[{"count":2,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/7433\/revisions"}],"predecessor-version":[{"id":10560,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/7433\/revisions\/10560"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=7433"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=7433"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=7433"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}