{"id":7428,"date":"2016-05-23T08:08:07","date_gmt":"2016-05-23T06:08:07","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=7428"},"modified":"2018-06-03T11:13:07","modified_gmt":"2018-06-03T09:13:07","slug":"contenidos-que-te-motiva-para-mantener-tu-blog","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2016\/05\/23\/contenidos-que-te-motiva-para-mantener-tu-blog\/","title":{"rendered":"[Contenidos] \u00bfQu\u00e9 te motiva para mantener tu blog?"},"content":{"rendered":"<p>Hoy quisiera hablarte de <a href=\"http:\/\/www.marketingdecontenidos.es\/faqs\/como-puedo-motivarme-a-escribir\/\">tus motivaciones<\/a> (o de las personas que se encargan de los contenidos de tu empresa). Todos tenemos ciertos <strong>motivos<\/strong> para crear contenidos, pero no siempre coinciden con <a href=\"http:\/\/www.evasanagustin.com\/workaholic\/2014\/09\/08\/contenidos-optimizacion-para-google-o-redaccion-para-personas\/\">lo que busca nuestra audiencia<\/a>. Hazte las siguientes preguntas:<\/p>\n<ul>\n<li>\u00bfPor qu\u00e9 quieres utilizar los contenidos?<\/li>\n<li>\u00bfPara qu\u00e9 te sirve cada contenido que publicas?<\/li>\n<li>\u00bfQu\u00e9 pasar\u00eda si hoy cerrases todos tus canales?<\/li>\n<\/ul>\n<p>Tus respuestas pueden considerarse parte de <a href=\"http:\/\/www.evasanagustin.com\/workaholic\/2016\/03\/07\/vademecum-de-contenidos-lo-fundamental-sobre-el-marketing-de-contenidos\/\">los objetivos de tu estrategia de contenidos<\/a>. Por ejemplo: quiero darme a conocer entre mis clientes, me sirve para promocionar mis productos y si no publico nada pierdo tr\u00e1fico para mi web. \u00bfHas contestado algo parecido? F\u00edjate en tu blog para valorar tu respuesta:<\/p>\n<ul>\n<li>Si tu <a href=\"http:\/\/www.evasanagustin.com\/workaholic\/2016\/02\/08\/como-hacer-el-plan-de-contenidos-de-un-blog-en-2-minutos\/\">blog es corporativo<\/a>, seguramente los <strong>motivos econ\u00f3micos <\/strong>son los que m\u00e1s pesan. Es lo normal pero estar\u00eda bien combinarlo con otros.<\/li>\n<li>Si mantienes un blog profesional, quiz\u00e1 tus respuestas han ido m\u00e1s por la v\u00eda de que quieres <strong>aprender <\/strong>o porque da<strong> prestigio <\/strong>ser un blogger en tu sector.<\/li>\n<li>Si escribes un blog personal, la <strong>diversi\u00f3n<\/strong> o el <strong>desahogo<\/strong> es lo que te motiva as\u00ed que si lo cerrases te sentir\u00edas francamente mal.<\/li>\n<\/ul>\n<p>Las motivaciones pueden variar con el tiempo. Por ejemplo, en <a href=\"http:\/\/www.evasanagustin.com\/workaholic\/2015\/12\/13\/11-anos-descargando-ideas-en-mi-blog\/\">los 11 a\u00f1os<\/a> que hace que tengo mi blog ha ido evolucionando de personal a profesional (y casi podr\u00eda ser corporativo si consideramos a los aut\u00f3nomos micro empresas). Si nosotros cambiamos, nuestra <a href=\"http:\/\/www.evasanagustin.com\/workaholic\/2016\/04\/19\/estrategia-de-contenidos-tecnicas-para-que-tu-empresa-crezca-mi-libro-autopublicado\/\">estrategia de contenidos<\/a> debe cambiar tambi\u00e9n.<\/p>\n<blockquote><p>Resumen de la publicaci\u00f3n de <a href=\"http:\/\/www.marketingdecontenidos.es\/newsletter\/\">mi newsletter sobre marketing de contenidos<\/a> (n\u00fam. 286, 02-02-2016).<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Hoy quisiera hablarte de tus motivaciones (o de las personas que se encargan de los contenidos de tu empresa). Todos tenemos ciertos motivos para crear contenidos, pero no siempre coinciden con lo que busca nuestra audiencia. Hazte las siguientes preguntas: \u00bfPor qu\u00e9 quieres utilizar los contenidos? \u00bfPara qu\u00e9 te sirve cada contenido que publicas? \u00bfQu\u00e9 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[465],"tags":[508],"class_list":["post-7428","post","type-post","status-publish","format-standard","hentry","category-estrategia-de-contenidos","tag-profesion-de-redactor"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/7428","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=7428"}],"version-history":[{"count":3,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/7428\/revisions"}],"predecessor-version":[{"id":10608,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/7428\/revisions\/10608"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=7428"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=7428"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=7428"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}