{"id":7301,"date":"2016-03-07T17:08:04","date_gmt":"2016-03-07T16:08:04","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=7301"},"modified":"2018-06-03T11:14:15","modified_gmt":"2018-06-03T09:14:15","slug":"vademecum-de-contenidos-lo-fundamental-sobre-el-marketing-de-contenidos","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2016\/03\/07\/vademecum-de-contenidos-lo-fundamental-sobre-el-marketing-de-contenidos\/","title":{"rendered":"Vadem\u00e9cum de contenidos: lo fundamental sobre el marketing de contenidos"},"content":{"rendered":"<p><a href=\"http:\/\/www.marketingdecontenidos.es\/biblioteca\/vademecum-de-contenidos-beneficios\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright\" title=\"ebook &quot;Vadem\u00e9cum de contenidos: Beneficios&quot;\" src=\"http:\/\/www.marketingdecontenidos.es\/wp-content\/uploads\/2016\/02\/vademecum-beneficios.png\" alt=\"ebook &quot;Vadem\u00e9cum de contenidos: Beneficios&quot;\" width=\"460\" height=\"286\" \/><\/a>Un vadem\u00e9cum es un documento de f\u00e1cil consulta que contiene <strong>la informaci\u00f3n fundamental para entender una materia<\/strong>. Es m\u00e1s extenso que un diccionario (\u00e9ste casi solo contiene definiciones) pero tampoco es un manual de instrucciones (no hay tanto detalle). Seguramente te suene a medicina pero yo le he dado otra aplicaci\u00f3n y he empezado a crear <strong>el primer <a href=\"http:\/\/www.marketingdecontenidos.es\/biblioteca\/coleccion\/vademecum\/\">Vadem\u00e9cum dedicado a los contenidos<\/a><\/strong>.<\/p>\n<p>Es un complemento perfecto para <a href=\"http:\/\/www.evasanagustin.com\/estrategiadecontenidos\">mi pr\u00f3ximo libro<\/a> as\u00ed que lo voy haciendo por entregas:<\/p>\n<ul>\n<li>La primera est\u00e1 dedicada a <a href=\"http:\/\/www.marketingdecontenidos.es\/biblioteca\/vademecum-de-contenidos-objetivos\/\">los objetivos<\/a> que pueden cubrirse con las diferentes disciplinas que utilizan los contenidos: branded content, content curation, inbound marketing, storytelling&#8230;<\/li>\n<li>La segunda explica <a href=\"http:\/\/www.marketingdecontenidos.es\/biblioteca\/vademecum-de-contenidos-beneficios\/\">los beneficios<\/a> que se consiguen haciendo un buen uso de los contenidos: tr\u00e1fico, reputaci\u00f3n, ventas&#8230;<\/li>\n<\/ul>\n<p>Ir\u00e9 complet\u00e1ndolo poco a poco y ofreci\u00e9ndolo como contenido exclusivo para <a href=\"http:\/\/www.marketingdecontenidos.es\/newsletter\/\">mis suscriptores<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Un vadem\u00e9cum es un documento de f\u00e1cil consulta que contiene la informaci\u00f3n fundamental para entender una materia. Es m\u00e1s extenso que un diccionario (\u00e9ste casi solo contiene definiciones) pero tampoco es un manual de instrucciones (no hay tanto detalle). Seguramente te suene a medicina pero yo le he dado otra aplicaci\u00f3n y he empezado a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[499,438,7,465,413,412],"tags":[12,118],"class_list":["post-7301","post","type-post","status-publish","format-standard","hentry","category-branded-storytelling-transmedia","category-content-curation","category-dm","category-estrategia-de-contenidos","category-marketing-de-contenidos","category-redaccion-de-contenidos","tag-dmassm","tag-novedad-editorial"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/7301","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=7301"}],"version-history":[{"count":7,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/7301\/revisions"}],"predecessor-version":[{"id":10623,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/7301\/revisions\/10623"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=7301"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=7301"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=7301"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}