{"id":7278,"date":"2016-02-15T19:48:13","date_gmt":"2016-02-15T18:48:13","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=7278"},"modified":"2018-06-03T11:14:27","modified_gmt":"2018-06-03T09:14:27","slug":"contenidos-plugins-de-wordpress-para-redaccion-y-marketing-de-contenidos","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2016\/02\/15\/contenidos-plugins-de-wordpress-para-redaccion-y-marketing-de-contenidos\/","title":{"rendered":"[Contenidos] Plugins de WordPress para redacci\u00f3n y marketing de contenidos"},"content":{"rendered":"<p>Despu\u00e9s de haber hecho <a href=\"http:\/\/www.marketingdecontenidos.es\/biblioteca\/herramientas-de-content-curation-en-10-pasos\/\">la gu\u00eda sobre herramientas de curation<\/a>, algunos suscriptores me han preguntado por <strong>plugins de WordPress<\/strong> que pueden usar en la redacci\u00f3n de contenidos. Quiz\u00e1 la pr\u00f3xima de <a href=\"http:\/\/www.marketingdecontenidos.es\/biblioteca\/coleccion\/10-pasos\/\">la serie<\/a> vaya por esa v\u00eda. Mientras, aqu\u00ed te apunto algunos que uso y otros que ten\u00eda guardados.<\/p>\n<ul>\n<li><strong>Elegir <a href=\"http:\/\/www.marketingdecontenidos.es\/faqs\/donde-encuentro-temas-para-escribir\/\">un tema<\/a><\/strong>: <a href=\"https:\/\/wordpress.org\/plugins\/pressforward\/\">PressForward<\/a> es una herramienta de curaci\u00f3n pero puede servir para encontrar sobre qu\u00e9 hablar directamente en tu WordPress.<\/li>\n<li><strong>Gestionar el calendario editorial<\/strong>: <a href=\"https:\/\/wordpress.org\/plugins\/edit-flow\/\">EditFlow<\/a> ha dejado de actualizarse pero, aunque m\u00e1s simple, <a href=\"https:\/\/wordpress.org\/plugins\/editorial-calendar\/\">Editorial Calendar<\/a> sigue funcionando y para simples avisos est\u00e1 <a href=\"https:\/\/wordpress.org\/plugins\/wpsite-post-status-notifications\/\">Post Status Notifications<\/a>. <a href=\"https:\/\/wordpress.org\/plugins\/betaout\/\">Betaout ContentCloud<\/a> y <a href=\"https:\/\/wordpress.org\/plugins\/odyssey-content-team-manager\">Contenido Team Manager<\/a> parecen interesantes, est\u00e1n en mi lista para probarlos en cuanto tenga un momento.<\/li>\n<li><strong>Consultar la legibilidad (readability): <\/strong><a href=\"https:\/\/wordpress.org\/plugins\/atomic-reach-audience-engager\/\">Atomic Writer<\/a> te da ideas para mejorar, aunque funciona mejor en ingl\u00e9s.<\/li>\n<li><strong>Utilizar im\u00e1genes<\/strong>: hay varias opciones como <a href=\"https:\/\/wordpress.org\/plugins\/wp-inject\/\">ImageInject<\/a>, <a href=\"https:\/\/wordpress.org\/plugins\/compfight\/\">Compfight<\/a> o <a href=\"https:\/\/wordpress.org\/plugins\/unsplash-stock-photo-library\/\">Unsplash WP<\/a>.<\/li>\n<li><strong>A\u00f1adir frases destacadas:<\/strong> <a href=\"https:\/\/clicktotweet.com\/\">ClickToTweet<\/a> es la forma m\u00e1s sencilla.<\/li>\n<li><strong>Cuidar el SEO:<\/strong> adem\u00e1s de los sabidos <a href=\"https:\/\/wordpress.org\/plugins\/all-in-one-seo-pack\/\">All in One SEO Pack<\/a> o <a href=\"https:\/\/wordpress.org\/plugins\/wordpress-seo\/\">Yoast SEO<\/a>, hace un tiempo que quiero probar <a href=\"https:\/\/wordpress.org\/plugins\/squirrly-seo\/\">SEO by SQUIRRLY<\/a>.<\/li>\n<li><strong>Promocionar: <\/strong>compra social con <a href=\"https:\/\/wordpress.org\/plugins\/social-locker\/\">OnePress Social Locker<\/a> o <a href=\"https:\/\/wordpress.org\/plugins\/facebook-like-lock\/\">Facebook Like Lock<\/a>. Adem\u00e1s, para un calendario integrado con redes sociales, <a href=\"https:\/\/wordpress.org\/plugins\/coschedule-by-todaymade\/\">CoSchedule<\/a>.<\/li>\n<\/ul>\n<p>El problema de estas listas es que se quedan desactualizadas muy r\u00e1pido. Con <strong>los continuos cambios de WordPress<\/strong>, algunos desarrolladores no se preocupan por mantener sus plugins al d\u00eda y quedan obsoletos. Adem\u00e1s, algo tan bueno como malo, es que hay muchos plugins que cubren funcionalidades similares por lo que no queda otra que probar y ver cu\u00e1l es el mejor para cada uno.<\/p>\n<blockquote><p>Originalmente publicado en mi newsletter sobre marketing de contenidos (n\u00fam. 271, 19-10-2015).<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Despu\u00e9s de haber hecho la gu\u00eda sobre herramientas de curation, algunos suscriptores me han preguntado por plugins de WordPress que pueden usar en la redacci\u00f3n de contenidos. Quiz\u00e1 la pr\u00f3xima de la serie vaya por esa v\u00eda. Mientras, aqu\u00ed te apunto algunos que uso y otros que ten\u00eda guardados. Elegir un tema: PressForward es una [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[438,465,412],"tags":[453,516,508,497,347],"class_list":["post-7278","post","type-post","status-publish","format-standard","hentry","category-content-curation","category-estrategia-de-contenidos","category-redaccion-de-contenidos","tag-calendario-editorial","tag-herramientas-para-contenidos","tag-profesion-de-redactor","tag-promocion-de-contenidos","tag-seo"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/7278","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=7278"}],"version-history":[{"count":4,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/7278\/revisions"}],"predecessor-version":[{"id":10625,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/7278\/revisions\/10625"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=7278"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=7278"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=7278"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}