{"id":7254,"date":"2016-02-01T11:28:39","date_gmt":"2016-02-01T10:28:39","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=7254"},"modified":"2018-06-03T11:14:32","modified_gmt":"2018-06-03T09:14:32","slug":"contenidos-datos-sobre-la-relacion-entre-la-extension-de-un-post-y-su-engagement","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2016\/02\/01\/contenidos-datos-sobre-la-relacion-entre-la-extension-de-un-post-y-su-engagement\/","title":{"rendered":"[Contenidos] Datos sobre la relaci\u00f3n entre la extensi\u00f3n de un post y su engagement"},"content":{"rendered":"<p>Hoy quisiera hablarte de <strong>la extensi\u00f3n de los art\u00edculos<\/strong>. No es un tema nuevo pero esta vez traigo dos estudios con datos y eso siempre es interesante.<\/p>\n<h2><strong>M\u00e1s largo, m\u00e1s engagement<\/strong><\/h2>\n<p><a href=\"http:\/\/www.redactorfreelance.com\/2015\/09\/mayoria-articulos-no-interesan-a-nadie.html\">Roger<\/a> hace un resumen del <a href=\"https:\/\/moz.com\/blog\/content-shares-and-links-insights-from-analyzing-1-million-articles\">informe \u201cContent, Shares and Links\u201d de BuzzSumo y Moz<\/a> que viene a decir que <strong>el 75% de lo que se publica online no interesa<\/strong> (y el estudio analiz\u00f3 1 mill\u00f3n de art\u00edculos). \u00bfTe parece impactante o era de esperar? Si hago caso a mi propia forma de leer mi Feedly, dir\u00eda que el porcentaje deber\u00eda ser m\u00e1s. Porque solo leo cosas muy concretas y porque hay mucho contenido basura o de baja calidad.<\/p>\n<p>Esto me lleva a otro dato igual de interesante: \u201caunque el 85% de los contenidos que se publican tienen menos de 1.000 palabras de extensi\u00f3n, <strong>los art\u00edculos de m\u00e1s de 1.000 palabras reciben m\u00e1s interacciones que los cortos<\/strong>\u201d. Atenci\u00f3n, no confundir compartir con enlazar porque lo primero siempre es m\u00e1s f\u00e1cil que lo segundo. Pero parece que el tama\u00f1o s\u00ed importa despu\u00e9s de todo\u2026<\/p>\n<span class='bctt-click-to-tweet'><span class='bctt-ctt-text'><a href='https:\/\/x.com\/intent\/tweet?url=https%3A%2F%2Fwww.evasanagustin.com%2Fworkaholic%2F2016%2F02%2F01%2Fcontenidos-datos-sobre-la-relacion-entre-la-extension-de-un-post-y-su-engagement%2F&#038;text=El%2075%25%20de%20lo%20que%20se%20publica%20online%20no%20interesa&#038;via=evasanagustin&#038;related=evasanagustin' target='_blank'rel=\"noopener noreferrer\">El 75% de lo que se publica online no interesa <\/a><\/span><a href='https:\/\/x.com\/intent\/tweet?url=https%3A%2F%2Fwww.evasanagustin.com%2Fworkaholic%2F2016%2F02%2F01%2Fcontenidos-datos-sobre-la-relacion-entre-la-extension-de-un-post-y-su-engagement%2F&#038;text=El%2075%25%20de%20lo%20que%20se%20publica%20online%20no%20interesa&#038;via=evasanagustin&#038;related=evasanagustin' target='_blank' class='bctt-ctt-btn'rel=\"noopener noreferrer\">Compartir en X<\/a><\/span>\n<h2><strong>M\u00e1s engagement si la referencia es de confianza<\/strong><\/h2>\n<p><a href=\"https:\/\/www.facebook.com\/blogocorp\/posts\/935289989878004\">Cristina<\/a> llama mi atenci\u00f3n sobre otro estudio, tambi\u00e9n relacionado con la extensi\u00f3n y las veces que se comparte un art\u00edculo. Los datos esta vez son m\u00e1s concretos porque la muestra se hizo directamente de personas que leen textos largos. Pues bien, <strong>los \u201clongform lovers\u201d compartieron el 35% de lo que leyeron<\/strong>. Considerando que son art\u00edculos largos se les supone de m\u00e1s calidad as\u00ed que \u00bfquiz\u00e1 se podr\u00eda esperar un n\u00famero m\u00e1s alto? A mi me pasa que muchas veces precisamente porque son largos est\u00e1n poco especializados y por eso es m\u00e1s dif\u00edcil que los comparta.<\/p>\n<p>Otro dato curioso de las conclusiones es <strong>a qui\u00e9n lo compartieron<\/strong>: el 51% a alguien que conocen en persona y el 33% a sus contactos sociales. Quiz\u00e1 por eso el mail es el canal m\u00e1s utilizado (43% frente al 21% de Facebook y el 15% de Twitter).<\/p>\n<span class='bctt-click-to-tweet'><span class='bctt-ctt-text'><a href='https:\/\/x.com\/intent\/tweet?url=https%3A%2F%2Fwww.evasanagustin.com%2Fworkaholic%2F2016%2F02%2F01%2Fcontenidos-datos-sobre-la-relacion-entre-la-extension-de-un-post-y-su-engagement%2F&#038;text=Las%20estad%C3%ADsticas%20dicen%20que%20se%20comparten%20m%C3%A1s%20contenidos%20con%20quien%20se%20conoce%20en%20persona.&#038;via=evasanagustin&#038;related=evasanagustin' target='_blank'rel=\"noopener noreferrer\">Las estad\u00edsticas dicen que se comparten m\u00e1s contenidos con quien se conoce en persona. <\/a><\/span><a href='https:\/\/x.com\/intent\/tweet?url=https%3A%2F%2Fwww.evasanagustin.com%2Fworkaholic%2F2016%2F02%2F01%2Fcontenidos-datos-sobre-la-relacion-entre-la-extension-de-un-post-y-su-engagement%2F&#038;text=Las%20estad%C3%ADsticas%20dicen%20que%20se%20comparten%20m%C3%A1s%20contenidos%20con%20quien%20se%20conoce%20en%20persona.&#038;via=evasanagustin&#038;related=evasanagustin' target='_blank' class='bctt-ctt-btn'rel=\"noopener noreferrer\">Compartir en X<\/a><\/span>\n<h2><strong>Midiendo las palabras y el tiempo<\/strong><\/h2>\n<p>Un volumen alto de palabras es igual de costoso en tiempo para el redactor que para el lector: cuesta de escribir porque seguramente hay m\u00e1s documentaci\u00f3n y cuesta de leer porque muchas veces no se encuentra el tiempo para leer\u2026 adem\u00e1s, su expectativa es m\u00e1s alta precisamente por la inversi\u00f3n de tiempo.<\/p>\n<p>Quiz\u00e1 en el futuro se inventen una m\u00e9trica para los contenidos que combine todo lo que te he contado hoy: extensi\u00f3n, engagement y tiempo. De momento, los n\u00fameros te pueden servir de referencia para el pr\u00f3ximo an\u00e1lisis de tu blog.<\/p>\n<blockquote><p>Originalmente publicado en mi newsletter sobre marketing de contenidos (n\u00fam. 269, 5-10-2015).<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Hoy quisiera hablarte de la extensi\u00f3n de los art\u00edculos. No es un tema nuevo pero esta vez traigo dos estudios con datos y eso siempre es interesante. M\u00e1s largo, m\u00e1s engagement Roger hace un resumen del informe \u201cContent, Shares and Links\u201d de BuzzSumo y Moz que viene a decir que el 75% de lo que [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[412],"tags":[521,527],"class_list":["post-7254","post","type-post","status-publish","format-standard","hentry","category-redaccion-de-contenidos","tag-engagement","tag-extension-articulos"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/7254","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=7254"}],"version-history":[{"count":4,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/7254\/revisions"}],"predecessor-version":[{"id":10626,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/7254\/revisions\/10626"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=7254"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=7254"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=7254"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}