{"id":7204,"date":"2015-12-29T10:38:05","date_gmt":"2015-12-29T09:38:05","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=7204"},"modified":"2017-02-26T12:24:43","modified_gmt":"2017-02-26T11:24:43","slug":"ebook-estado-de-los-contenidos-en-espana-2015-en-10-tuits","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2015\/12\/29\/ebook-estado-de-los-contenidos-en-espana-2015-en-10-tuits\/","title":{"rendered":"ebook \u00abEstado de los contenidos en Espa\u00f1a 2015\u00bb en 10 tuits"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-7213 size-medium\" src=\"http:\/\/www.evasanagustin.com\/workaholic\/wp-content\/uploads\/2015\/12\/estadocontenidos15_portada-300x186.jpg\" alt=\"estadocontenidos15_portada\" width=\"300\" height=\"186\" srcset=\"https:\/\/www.evasanagustin.com\/workaholic\/wp-content\/uploads\/2015\/12\/estadocontenidos15_portada-300x186.jpg 300w, https:\/\/www.evasanagustin.com\/workaholic\/wp-content\/uploads\/2015\/12\/estadocontenidos15_portada.jpg 564w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>Ya est\u00e1 disponible para descargar el <a href=\"https:\/\/app.box.com\/s\/5hdbq7yzbuipq6sz4i9n62gw2hlb8p7p\">4\u00ba informe sobre el estado de los contenidos en Espa\u00f1a<\/a>. Igual que <a href=\"http:\/\/www.marketingdecontenidos.es\/espana\/\">los anteriores<\/a>, los resultados se basan en las respuestas an\u00f3nimas recogidas en <a href=\"http:\/\/www.evasanagustin.com\/workaholic\/2015\/11\/02\/cuarta-encuesta-sobre-contenidos-en-espana\/\">la encuesta<\/a> que puse en marcha durante el mes pasado. Este a\u00f1o han participado m\u00e1s personas que en ninguna edici\u00f3n: 128 participaciones v\u00e1lidas.<\/p>\n<p>Pr\u00f3ximamente har\u00e9 <a href=\"https:\/\/www.pinterest.com\/evasanagustin\/estado-de-los-contenidos-en-espa%C3%B1a\/\">una infograf\u00eda<\/a> con los datos m\u00e1s destacados. Mientras, algunas conclusiones en forma de tuit:<\/p>\n<span class='bctt-click-to-tweet'><span class='bctt-ctt-text'><a href='https:\/\/x.com\/intent\/tweet?url=https%3A%2F%2Fwww.evasanagustin.com%2Fworkaholic%2F2015%2F12%2F29%2Febook-estado-de-los-contenidos-en-espana-2015-en-10-tuits%2F&#038;text=El%2035%25%20tiene%20una%20estrategia%20de%20contenidos%20pero%20sin%20ponerla%20por%20escrito.%20%23estadocontenidos15&#038;via=evasanagustin&#038;related=evasanagustin' target='_blank'rel=\"noopener noreferrer\">El 35% tiene una estrategia de contenidos pero sin ponerla por escrito. #estadocontenidos15 <\/a><\/span><a href='https:\/\/x.com\/intent\/tweet?url=https%3A%2F%2Fwww.evasanagustin.com%2Fworkaholic%2F2015%2F12%2F29%2Febook-estado-de-los-contenidos-en-espana-2015-en-10-tuits%2F&#038;text=El%2035%25%20tiene%20una%20estrategia%20de%20contenidos%20pero%20sin%20ponerla%20por%20escrito.%20%23estadocontenidos15&#038;via=evasanagustin&#038;related=evasanagustin' target='_blank' class='bctt-ctt-btn'rel=\"noopener noreferrer\">Compartir en X<\/a><\/span>\n<span class='bctt-click-to-tweet'><span class='bctt-ctt-text'><a href='https:\/\/x.com\/intent\/tweet?url=https%3A%2F%2Fwww.evasanagustin.com%2Fworkaholic%2F2015%2F12%2F29%2Febook-estado-de-los-contenidos-en-espana-2015-en-10-tuits%2F&#038;text=El%2026%25%20de%20los%20que%20tienen%20un%20documento%20de%20consulta%20utiliza%20una%20Gu%C3%ADa%20de%20estilo.%20%23estadocontenidos15&#038;via=evasanagustin&#038;related=evasanagustin' target='_blank'rel=\"noopener noreferrer\">El 26% de los que tienen un documento de consulta utiliza una Gu\u00eda de estilo. #estadocontenidos15 <\/a><\/span><a href='https:\/\/x.com\/intent\/tweet?url=https%3A%2F%2Fwww.evasanagustin.com%2Fworkaholic%2F2015%2F12%2F29%2Febook-estado-de-los-contenidos-en-espana-2015-en-10-tuits%2F&#038;text=El%2026%25%20de%20los%20que%20tienen%20un%20documento%20de%20consulta%20utiliza%20una%20Gu%C3%ADa%20de%20estilo.%20%23estadocontenidos15&#038;via=evasanagustin&#038;related=evasanagustin' target='_blank' class='bctt-ctt-btn'rel=\"noopener noreferrer\">Compartir en X<\/a><\/span>\n<span class='bctt-click-to-tweet'><span class='bctt-ctt-text'><a href='https:\/\/x.com\/intent\/tweet?url=https%3A%2F%2Fwww.evasanagustin.com%2Fworkaholic%2F2015%2F12%2F29%2Febook-estado-de-los-contenidos-en-espana-2015-en-10-tuits%2F&#038;text=Preocupa%20m%C3%A1s%20la%20reputaci%C3%B3n%20de%20la%20marca%20que%20la%20participaci%C3%B3n%20de%20los%20usuarios.%20%23estadocontenidos15&#038;via=evasanagustin&#038;related=evasanagustin' target='_blank'rel=\"noopener noreferrer\">Preocupa m\u00e1s la reputaci\u00f3n de la marca que la participaci\u00f3n de los usuarios. #estadocontenidos15 <\/a><\/span><a href='https:\/\/x.com\/intent\/tweet?url=https%3A%2F%2Fwww.evasanagustin.com%2Fworkaholic%2F2015%2F12%2F29%2Febook-estado-de-los-contenidos-en-espana-2015-en-10-tuits%2F&#038;text=Preocupa%20m%C3%A1s%20la%20reputaci%C3%B3n%20de%20la%20marca%20que%20la%20participaci%C3%B3n%20de%20los%20usuarios.%20%23estadocontenidos15&#038;via=evasanagustin&#038;related=evasanagustin' target='_blank' class='bctt-ctt-btn'rel=\"noopener noreferrer\">Compartir en X<\/a><\/span>\n<span class='bctt-click-to-tweet'><span class='bctt-ctt-text'><a href='https:\/\/x.com\/intent\/tweet?url=https%3A%2F%2Fwww.evasanagustin.com%2Fworkaholic%2F2015%2F12%2F29%2Febook-estado-de-los-contenidos-en-espana-2015-en-10-tuits%2F&#038;text=El%2043%25%20no%20mide%20nunca%20la%20relaci%C3%B3n%20entre%20contenidos%20y%20ventas.%20%23estadocontenidos15&#038;via=evasanagustin&#038;related=evasanagustin' target='_blank'rel=\"noopener noreferrer\">El 43% no mide nunca la relaci\u00f3n entre contenidos y ventas. #estadocontenidos15 <\/a><\/span><a href='https:\/\/x.com\/intent\/tweet?url=https%3A%2F%2Fwww.evasanagustin.com%2Fworkaholic%2F2015%2F12%2F29%2Febook-estado-de-los-contenidos-en-espana-2015-en-10-tuits%2F&#038;text=El%2043%25%20no%20mide%20nunca%20la%20relaci%C3%B3n%20entre%20contenidos%20y%20ventas.%20%23estadocontenidos15&#038;via=evasanagustin&#038;related=evasanagustin' target='_blank' class='bctt-ctt-btn'rel=\"noopener noreferrer\">Compartir en X<\/a><\/span>\n<span class='bctt-click-to-tweet'><span class='bctt-ctt-text'><a href='https:\/\/x.com\/intent\/tweet?url=https%3A%2F%2Fwww.evasanagustin.com%2Fworkaholic%2F2015%2F12%2F29%2Febook-estado-de-los-contenidos-en-espana-2015-en-10-tuits%2F&#038;text=El%20g%C3%A9nero%20m%C3%A1s%20utilizado%20es%20el%20contenido%20informativo.%20%23estadocontenidos15&#038;via=evasanagustin&#038;related=evasanagustin' target='_blank'rel=\"noopener noreferrer\">El g\u00e9nero m\u00e1s utilizado es el contenido informativo. #estadocontenidos15 <\/a><\/span><a href='https:\/\/x.com\/intent\/tweet?url=https%3A%2F%2Fwww.evasanagustin.com%2Fworkaholic%2F2015%2F12%2F29%2Febook-estado-de-los-contenidos-en-espana-2015-en-10-tuits%2F&#038;text=El%20g%C3%A9nero%20m%C3%A1s%20utilizado%20es%20el%20contenido%20informativo.%20%23estadocontenidos15&#038;via=evasanagustin&#038;related=evasanagustin' target='_blank' class='bctt-ctt-btn'rel=\"noopener noreferrer\">Compartir en X<\/a><\/span>\n<span class='bctt-click-to-tweet'><span class='bctt-ctt-text'><a href='https:\/\/x.com\/intent\/tweet?url=https%3A%2F%2Fwww.evasanagustin.com%2Fworkaholic%2F2015%2F12%2F29%2Febook-estado-de-los-contenidos-en-espana-2015-en-10-tuits%2F&#038;text=El%2024%25%20no%20hace%20nada%20de%20content%20curation.%20%23estadocontenidos15&#038;via=evasanagustin&#038;related=evasanagustin' target='_blank'rel=\"noopener noreferrer\">El 24% no hace nada de content curation. #estadocontenidos15 <\/a><\/span><a href='https:\/\/x.com\/intent\/tweet?url=https%3A%2F%2Fwww.evasanagustin.com%2Fworkaholic%2F2015%2F12%2F29%2Febook-estado-de-los-contenidos-en-espana-2015-en-10-tuits%2F&#038;text=El%2024%25%20no%20hace%20nada%20de%20content%20curation.%20%23estadocontenidos15&#038;via=evasanagustin&#038;related=evasanagustin' target='_blank' class='bctt-ctt-btn'rel=\"noopener noreferrer\">Compartir en X<\/a><\/span>\n<span class='bctt-click-to-tweet'><span class='bctt-ctt-text'><a href='https:\/\/x.com\/intent\/tweet?url=https%3A%2F%2Fwww.evasanagustin.com%2Fworkaholic%2F2015%2F12%2F29%2Febook-estado-de-los-contenidos-en-espana-2015-en-10-tuits%2F&#038;text=El%2078%25%20utiliza%20blogs%20corporativos%3B%20el%2024%25%20gu%C3%ADas%20o%20ebooks%20en%20PDF.%20%23estadocontenidos15&#038;via=evasanagustin&#038;related=evasanagustin' target='_blank'rel=\"noopener noreferrer\">El 78% utiliza blogs corporativos; el 24% gu\u00edas o ebooks en PDF. #estadocontenidos15 <\/a><\/span><a href='https:\/\/x.com\/intent\/tweet?url=https%3A%2F%2Fwww.evasanagustin.com%2Fworkaholic%2F2015%2F12%2F29%2Febook-estado-de-los-contenidos-en-espana-2015-en-10-tuits%2F&#038;text=El%2078%25%20utiliza%20blogs%20corporativos%3B%20el%2024%25%20gu%C3%ADas%20o%20ebooks%20en%20PDF.%20%23estadocontenidos15&#038;via=evasanagustin&#038;related=evasanagustin' target='_blank' class='bctt-ctt-btn'rel=\"noopener noreferrer\">Compartir en X<\/a><\/span>\n<span class='bctt-click-to-tweet'><span class='bctt-ctt-text'><a href='https:\/\/x.com\/intent\/tweet?url=https%3A%2F%2Fwww.evasanagustin.com%2Fworkaholic%2F2015%2F12%2F29%2Febook-estado-de-los-contenidos-en-espana-2015-en-10-tuits%2F&#038;text=El%2053%25%20comparte%20los%20contenidos%20de%20su%20empresa%20en%20sus%20redes%20personales.%20%23estadocontenidos15&#038;via=evasanagustin&#038;related=evasanagustin' target='_blank'rel=\"noopener noreferrer\">El 53% comparte los contenidos de su empresa en sus redes personales. #estadocontenidos15 <\/a><\/span><a href='https:\/\/x.com\/intent\/tweet?url=https%3A%2F%2Fwww.evasanagustin.com%2Fworkaholic%2F2015%2F12%2F29%2Febook-estado-de-los-contenidos-en-espana-2015-en-10-tuits%2F&#038;text=El%2053%25%20comparte%20los%20contenidos%20de%20su%20empresa%20en%20sus%20redes%20personales.%20%23estadocontenidos15&#038;via=evasanagustin&#038;related=evasanagustin' target='_blank' class='bctt-ctt-btn'rel=\"noopener noreferrer\">Compartir en X<\/a><\/span>\n<span class='bctt-click-to-tweet'><span class='bctt-ctt-text'><a href='https:\/\/x.com\/intent\/tweet?url=https%3A%2F%2Fwww.evasanagustin.com%2Fworkaholic%2F2015%2F12%2F29%2Febook-estado-de-los-contenidos-en-espana-2015-en-10-tuits%2F&#038;text=El%2030%25%20no%20invierte%20en%20contenidos%20aunque%20el%2035%25%20externaliza%20alguna%20tarea.%20%23estadocontenidos15&#038;via=evasanagustin&#038;related=evasanagustin' target='_blank'rel=\"noopener noreferrer\">El 30% no invierte en contenidos aunque el 35% externaliza alguna tarea. #estadocontenidos15 <\/a><\/span><a href='https:\/\/x.com\/intent\/tweet?url=https%3A%2F%2Fwww.evasanagustin.com%2Fworkaholic%2F2015%2F12%2F29%2Febook-estado-de-los-contenidos-en-espana-2015-en-10-tuits%2F&#038;text=El%2030%25%20no%20invierte%20en%20contenidos%20aunque%20el%2035%25%20externaliza%20alguna%20tarea.%20%23estadocontenidos15&#038;via=evasanagustin&#038;related=evasanagustin' target='_blank' class='bctt-ctt-btn'rel=\"noopener noreferrer\">Compartir en X<\/a><\/span>\n<span class='bctt-click-to-tweet'><span class='bctt-ctt-text'><a href='https:\/\/x.com\/intent\/tweet?url=https%3A%2F%2Fwww.evasanagustin.com%2Fworkaholic%2F2015%2F12%2F29%2Febook-estado-de-los-contenidos-en-espana-2015-en-10-tuits%2F&#038;text=El%2026%25%20dedica%201h%20al%20d%C3%ADa%20a%20los%20contenidos%20y%20el%2047%25%20trabaja%20solo.%20%23estadocontenidos15&#038;via=evasanagustin&#038;related=evasanagustin' target='_blank'rel=\"noopener noreferrer\">El 26% dedica 1h al d\u00eda a los contenidos y el 47% trabaja solo. #estadocontenidos15 <\/a><\/span><a href='https:\/\/x.com\/intent\/tweet?url=https%3A%2F%2Fwww.evasanagustin.com%2Fworkaholic%2F2015%2F12%2F29%2Febook-estado-de-los-contenidos-en-espana-2015-en-10-tuits%2F&#038;text=El%2026%25%20dedica%201h%20al%20d%C3%ADa%20a%20los%20contenidos%20y%20el%2047%25%20trabaja%20solo.%20%23estadocontenidos15&#038;via=evasanagustin&#038;related=evasanagustin' target='_blank' class='bctt-ctt-btn'rel=\"noopener noreferrer\">Compartir en X<\/a><\/span>\n<p>Puedes consultar el informe completo junto con los anteriores en mi p\u00e1gina dedicada al <a href=\"http:\/\/www.marketingdecontenidos.es\/espana\/\">marketing de contenidos en Espa\u00f1a<\/a>.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/app.box.com\/embed\/preview\/5hdbq7yzbuipq6sz4i9n62gw2hlb8p7p?direction=ASC&amp;theme=dark\" width=\"600\" height=\"400\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"> <\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ya est\u00e1 disponible para descargar el 4\u00ba informe sobre el estado de los contenidos en Espa\u00f1a. Igual que los anteriores, los resultados se basan en las respuestas an\u00f3nimas recogidas en la encuesta que puse en marcha durante el mes pasado. Este a\u00f1o han participado m\u00e1s personas que en ninguna edici\u00f3n: 128 participaciones v\u00e1lidas. Pr\u00f3ximamente har\u00e9 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[7,462],"tags":[12,541],"class_list":["post-7204","post","type-post","status-publish","format-standard","hentry","category-dm","category-mercado-de-contenidos","tag-dmassm","tag-estado-contenidos-espana"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/7204","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=7204"}],"version-history":[{"count":10,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/7204\/revisions"}],"predecessor-version":[{"id":7215,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/7204\/revisions\/7215"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=7204"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=7204"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=7204"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}