{"id":7123,"date":"2015-10-29T08:48:40","date_gmt":"2015-10-29T07:48:40","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=7123"},"modified":"2016-07-17T11:00:37","modified_gmt":"2016-07-17T09:00:37","slug":"conversaciones-sobre-contenidos-el-caso-de-loogic","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2015\/10\/29\/conversaciones-sobre-contenidos-el-caso-de-loogic\/","title":{"rendered":"Conversaciones sobre contenidos: el caso de Loogic"},"content":{"rendered":"<p>Para la tercera entrega de <a href=\"http:\/\/www.marketingdecontenidos.es\/biblioteca\/coleccion\/conversaciones\/\">la serie de ebooks Conversaciones sobre contenidos<\/a>, busqu\u00e9 un tipo de empresa diferente. Despu\u00e9s de Moritz y Coca-cola, me pareci\u00f3 interesante explicar el caso de <strong>un blog convertido en empresa<\/strong> as\u00ed que contact\u00e9 con <a href=\"http:\/\/loogic.com\/\">Loogic<\/a>.<\/p>\n<p><a href=\"https:\/\/twitter.com\/ignacioinventa\">Ignacio<\/a> tuvo la amabilidad de contestar a mis preguntas y <a href=\"http:\/\/www.marketingdecontenidos.es\/biblioteca\/estrategia-de-contenidos-de-loogic\/\">el resultado<\/a> puedes leerlo y descargarlo desde <a href=\"http:\/\/www.slideshare.net\/evasanagustin\/estrategia-de-contenidos-de-loogic\">mi SlideShare<\/a>.<\/p>\n<p><iframe loading=\"lazy\" style=\"border: 1px solid #CCC; border-width: 1px; margin-bottom: 5px; max-width: 100%;\" src=\"\/\/www.slideshare.net\/slideshow\/embed_code\/key\/Kheu8g8R39VZ6M\" width=\"572\" height=\"612\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"> <\/iframe><\/p>\n<p>Recuerda que esta <a href=\"http:\/\/www.marketingdecontenidos.es\/biblioteca\/coleccion\/conversaciones\/\">colecci\u00f3n de ebooks<\/a> es uno de los contenidos que distribuyo en primicia para <a href=\"http:\/\/www.marketingdecontenidos.es\/newsletter\/\">mis suscriptores<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Para la tercera entrega de la serie de ebooks Conversaciones sobre contenidos, busqu\u00e9 un tipo de empresa diferente. Despu\u00e9s de Moritz y Coca-cola, me pareci\u00f3 interesante explicar el caso de un blog convertido en empresa as\u00ed que contact\u00e9 con Loogic. Ignacio tuvo la amabilidad de contestar a mis preguntas y el resultado puedes leerlo y [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[7,465],"tags":[12,118],"class_list":["post-7123","post","type-post","status-publish","format-standard","hentry","category-dm","category-estrategia-de-contenidos","tag-dmassm","tag-novedad-editorial"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/7123","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=7123"}],"version-history":[{"count":3,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/7123\/revisions"}],"predecessor-version":[{"id":7126,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/7123\/revisions\/7126"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=7123"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=7123"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=7123"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}