{"id":7069,"date":"2015-09-21T09:08:34","date_gmt":"2015-09-21T07:08:34","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=7069"},"modified":"2018-06-05T11:36:41","modified_gmt":"2018-06-05T09:36:41","slug":"contenidos-el-exito-de-una-estrategia-esta-en-el-equilibrio-buscalo-analizando-tus-contenidos","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2015\/09\/21\/contenidos-el-exito-de-una-estrategia-esta-en-el-equilibrio-buscalo-analizando-tus-contenidos\/","title":{"rendered":"[Contenidos] El \u00e9xito de una estrategia est\u00e1 en el equilibrio: b\u00fascalo analizando tus contenidos"},"content":{"rendered":"

El equilibrio a la hora de crear una estrategia de contenidos<\/a> <\/strong>puede solucionar muchas preguntas sin aparente respuesta<\/a> ya que en la mezcla tambi\u00e9n puede estar el \u00e9xito (los extremos no suelen gustar a la mayor\u00eda). As\u00ed que m\u00e9zclalo todo<\/strong> y, despu\u00e9s, analiza qu\u00e9 es lo que mejor resultados te ha dado<\/a>.<\/p>\n

Por ejemplo, si publicas 10 posts al mes en tu blog y 4 son sobre noticias corporativas, prueba de poner m\u00e1s contenidos curados<\/a> a ver si funcionan mejor que el autobombo. O si en los titulares de tu blog<\/a> incluyes siempre las palabras clave que quieres posicionar, descansa alguna vez con un post m\u00e1s personal<\/a> y menos \u2018posicionable\u2019. Si publicas noticias, arri\u00e9sgate de tanto en tanto y da tu opini\u00f3n en lugar de solo los hechos. No hay que olvidar nunca que un blog es un espacio personal, aunque sea corporativo<\/strong>.<\/p>\n

Revisar las estad\u00edsticas es la \u00fanica forma de asegurarse de hacia d\u00f3nde ha de ir ese equilibrio pero f\u00edjate tanto en lo cuantitativo como en lo cualitativo<\/strong>. Por ejemplo, si publicas muchas fotos en Facebook que logran muchas interacciones pero cuando pones un enlace a una noticia nadie le hace caso, preg\u00fantate: \u00bfcu\u00e1l es la relaci\u00f3n entre la foto y el link? \u00bfTe ha llevado tr\u00e1fico a tu web que ha convertido de otra forma que no sea socialmente? \u00bfPuedes utilizar la foto del art\u00edculo para ponerla en Facebook en lugar de en formato enlace?<\/p>\n

Una reflexi\u00f3n final que tampoco te va a gustar<\/a>: lo curioso que tienen los datos es que cada uno los interpreta a su manera as\u00ed que esas mismas estad\u00edsticas que deber\u00edan ayudarte a decidir qu\u00e9 cosa hacer dar\u00e1n diferentes opciones seg\u00fan qui\u00e9n las mire.<\/p>\n

Originalmente publicado en mi newsletter<\/a> sobre marketing de contenidos<\/a> (n\u00fam. 243, 07-04-2015).<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"

El equilibrio a la hora de crear una estrategia de contenidos puede solucionar muchas preguntas sin aparente respuesta ya que en la mezcla tambi\u00e9n puede estar el \u00e9xito (los extremos no suelen gustar a la mayor\u00eda). As\u00ed que m\u00e9zclalo todo y, despu\u00e9s, analiza qu\u00e9 es lo que mejor resultados te ha dado. Por ejemplo, si […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[465],"tags":[338,497,502],"class_list":["post-7069","post","type-post","status-publish","format-standard","hentry","category-estrategia-de-contenidos","tag-analitica-web","tag-promocion-de-contenidos","tag-roi"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/7069","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=7069"}],"version-history":[{"count":3,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/7069\/revisions"}],"predecessor-version":[{"id":10702,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/7069\/revisions\/10702"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=7069"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=7069"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=7069"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}