{"id":7064,"date":"2015-09-14T09:08:17","date_gmt":"2015-09-14T07:08:17","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=7064"},"modified":"2018-06-05T11:36:45","modified_gmt":"2018-06-05T09:36:45","slug":"contenidos-sin-una-estrategia-personalizada-no-se-tiene-estrategia","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2015\/09\/14\/contenidos-sin-una-estrategia-personalizada-no-se-tiene-estrategia\/","title":{"rendered":"[Contenidos] Sin una estrategia personalizada, no se tiene estrategia"},"content":{"rendered":"<p>Al <a href=\"http:\/\/www.marketingdecontenidos.es\/tutoriales\/marketing-de-contenidos\/\">crear una estrategia de contenidos<\/a> surgen<strong> varias dudas<\/strong>:<\/p>\n<ul>\n<li>Una cuesti\u00f3n de <strong>volumen<\/strong>: \u00bfcu\u00e1nto hay que <a href=\"http:\/\/www.evasanagustin.com\/workaholic\/2013\/10\/21\/contenidos-de-donde-vienen-los-contenidos\/\">crear, reciclar o curar<\/a>?<\/li>\n<li>Otra de <strong>frecuencia<\/strong>: \u00bfcada cu\u00e1nto hay que publicar en cada red social?<\/li>\n<li>Tambi\u00e9n de <strong>calidad<\/strong>: \u00bfc\u00f3mo hay que <a href=\"http:\/\/www.evasanagustin.com\/workaholic\/2015\/02\/09\/contenidos-las-4-dudas-mas-habituales-sobre-el-marketing-de-contenidos-y-sus-respuestas\/\">intercalar mensajes comerciales con informativos<\/a>?<\/li>\n<\/ul>\n<p>Las respuestas no ser\u00e1n las mismas para cada empresa, cada una necesitar\u00e1 una estrategia porque cada una es diferente. Por eso la respuesta comod\u00edn tambi\u00e9n a las siguientes preguntas es \u201c<strong>depende<\/strong>\u201d:<\/p>\n<ul>\n<li>\u00bfCu\u00e1les son los <strong>objetivos<\/strong> m\u00e1s realistas? Mira <a href=\"https:\/\/flipboard.com\/@evasanagustin\/estrategias-y-objetivos-akbr9gkfz\">mi Flipboard sobre el tema<\/a>.<\/li>\n<li>\u00bfC\u00f3mo es el <strong>perfil del visitante<\/strong> de mi p\u00e1gina web? <a href=\"http:\/\/www.evasanagustin.com\/workaholic\/2014\/12\/15\/contenidos-el-famoso-al-que-le-gustaran-tus-contenidos-es\/\">Muchas opciones<\/a>.<\/li>\n<li>\u00bfQu\u00e9 tipo de <strong>mensajes<\/strong> son los m\u00e1s adecuados para vender m\u00e1s?<\/li>\n<li>\u00bfEn qu\u00e9 <strong>canal<\/strong> tengo que estar? Otras <a href=\"https:\/\/flipboard.com\/@evasanagustin\/perfiles-y-canales-ep7rshiay\">tantas opciones<\/a>.<\/li>\n<\/ul>\n<p>Ya s\u00e9 que no gusta esta aparente indecisi\u00f3n pero, al contrario, <strong>personalizar la estrategia es la clave<\/strong> para que \u00e9sta tenga \u00e9xito: si todos lo hacemos igual, qu\u00e9 aburrido ser\u00eda <a href=\"http:\/\/www.evasanagustin.com\/profesional.htm\">nuestro trabajo<\/a>, \u00bfno?<\/p>\n<blockquote><p>Originalmente publicado en <a title=\"Newsletter sobre contenidos\" href=\"http:\/\/www.marketingdecontenidos.es\/newsletter\/\">mi newsletter<\/a> sobre <a href=\"http:\/\/www.marketingdecontenidos.es\/tutoriales\/marketing-de-contenidos\/\">marketing de contenidos<\/a> (n\u00fam. 243, 07-04-2015).<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Al crear una estrategia de contenidos surgen varias dudas: Una cuesti\u00f3n de volumen: \u00bfcu\u00e1nto hay que crear, reciclar o curar? Otra de frecuencia: \u00bfcada cu\u00e1nto hay que publicar en cada red social? Tambi\u00e9n de calidad: \u00bfc\u00f3mo hay que intercalar mensajes comerciales con informativos? Las respuestas no ser\u00e1n las mismas para cada empresa, cada una necesitar\u00e1 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[465],"tags":[515],"class_list":["post-7064","post","type-post","status-publish","format-standard","hentry","category-estrategia-de-contenidos","tag-entregables-de-contenidos"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/7064","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=7064"}],"version-history":[{"count":5,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/7064\/revisions"}],"predecessor-version":[{"id":10703,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/7064\/revisions\/10703"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=7064"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=7064"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=7064"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}