{"id":7033,"date":"2015-08-16T10:48:48","date_gmt":"2015-08-16T08:48:48","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=7033"},"modified":"2018-06-05T11:37:32","modified_gmt":"2018-06-05T09:37:32","slug":"5-anos-enviando-cada-lunes-mi-newsletter-sobre-contenidos","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2015\/08\/16\/5-anos-enviando-cada-lunes-mi-newsletter-sobre-contenidos\/","title":{"rendered":"5 a\u00f1os enviando cada lunes mi newsletter sobre contenidos"},"content":{"rendered":"<p>Ma\u00f1ana <strong>lunes a las 10h<\/strong>, enviar\u00e9 a los suscriptores de mi newsletter <strong>el n\u00famero 262<\/strong> . Llevo 5 a\u00f1os haci\u00e9ndolo as\u00ed que ser\u00e1 un n\u00famero especial de aniversario. Quiz\u00e1 no tenga sentido para algunos esto de celebrar los a\u00f1os de un canal pero a mi me animan <a href=\"http:\/\/www.evasanagustin.com\/workaholic\/2014\/12\/13\/10-anos-escribiendo-en-blogs-5-de-forma-profesional\/\">esta clase de hitos<\/a>. Es una forma de motivarme y seguir constante.<\/p>\n<p>Aprovechando la fecha especial, este a\u00f1o he hecho de nuevo <strong>una encuesta a suscriptores<\/strong> para poder mejorar la newsletter. La mayor\u00eda de respuestas realmente animan a seguir, aunque tambi\u00e9n hay cosas a mejorar:<\/p>\n<ul>\n<li>El 74% dice que es <strong>inspiradora<\/strong>, les hace pensar<\/li>\n<li>El 63% que es <strong>pr\u00e1ctica<\/strong>, les ayuda en su trabajo<\/li>\n<li>El 57% est\u00e1 de acuerdo en que sea <strong>semanal<\/strong><\/li>\n<li>El 47% cree que algunas veces es demasiado <strong>larga<\/strong><\/li>\n<li>El 30% afirma que <strong>hay demasiado texto<\/strong><\/li>\n<\/ul>\n<p>Siempre es interesante saber qu\u00e9 pasa al otro lado despu\u00e9s de que le des al bot\u00f3n de publicar, o de enviar en este caso. Por eso valoro tambi\u00e9n las propuestas para mejorar y no solo los n\u00fameros de arriba. As\u00ed que voy a intentar ir adaptando poco a poco los futuros env\u00edos y tambi\u00e9n mi propia <a href=\"http:\/\/www.marketingdecontenidos.es\/\">web de recursos sobre contenidos<\/a> a los comentarios que he recibido.<\/p>\n<p>La semana anterior a enviar la primera newsletter, empec\u00e9 <a href=\"https:\/\/www.linkedin.com\/grp\/home?gid=3292341\">un grupo en LinkedIn<\/a>. Mi intenci\u00f3n inicial era llevar all\u00ed el debate de los temas que enviaba pero la conversaci\u00f3n dur\u00f3 poco y ha acabado siendo un lugar en el que <strong>se comparten enlaces sobre marketing de contenidos<\/strong>. Para celebrar <a href=\"https:\/\/twitter.com\/evasanagustin\/status\/630425210739654656\">el aniversario<\/a>, lo convert\u00ed en grupo abierto as\u00ed que cualquiera pueda seguir los debates.<\/p>\n<p>En ambos casos, creo que la diferencia con otras newsletters corporativas (si es que puede llamarse a <a href=\"http:\/\/www.marketingdecontenidos.es\/newsletter\/\">la m\u00eda<\/a> as\u00ed) y con otros grupos de LinkedIn es que <strong>est\u00e1n centrados \u00fanicamente en los contenidos<\/strong>. Es cierto que, de tanto en tanto, escribo sobre <a href=\"http:\/\/www.evasanagustin.com\/workaholic\/2015\/01\/12\/contenidos-contenido-eres-tu-un-ejemplo-de-ebook-que-ha-dado-buenos-resultados\/\">temas quiz\u00e1 un poco m\u00e1s amplios<\/a> y tambi\u00e9n puntualmente acepto en el grupo debates sobre SEO, inbound marketing, periodismo&#8230; descarto muchos env\u00edos pero, en general, hay muchos miembros compartiendo contenidos.<\/p>\n<p>Todo esto me hace ser optimista respecto a la situaci\u00f3n de hace 5 a\u00f1os. El marketing de contenidos ha ido entrando en las empresas, aunque <a href=\"http:\/\/www.evasanagustin.com\/workaholic\/2013\/10\/10\/carnaval-marketing-de-contenidos-o-como-lo-llamamos\/\">no siempre con este nombre<\/a>. Poco a poco la situaci\u00f3n va cambiando y eso s\u00ed es algo que merece la pena celebrar.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ma\u00f1ana lunes a las 10h, enviar\u00e9 a los suscriptores de mi newsletter el n\u00famero 262 . Llevo 5 a\u00f1os haci\u00e9ndolo as\u00ed que ser\u00e1 un n\u00famero especial de aniversario. Quiz\u00e1 no tenga sentido para algunos esto de celebrar los a\u00f1os de un canal pero a mi me animan esta clase de hitos. Es una forma de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[7],"tags":[12],"class_list":["post-7033","post","type-post","status-publish","format-standard","hentry","category-dm","tag-dmassm"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/7033","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=7033"}],"version-history":[{"count":4,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/7033\/revisions"}],"predecessor-version":[{"id":10706,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/7033\/revisions\/10706"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=7033"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=7033"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=7033"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}