{"id":6994,"date":"2015-07-14T08:58:26","date_gmt":"2015-07-14T06:58:26","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=6994"},"modified":"2016-07-17T11:00:52","modified_gmt":"2016-07-17T09:00:52","slug":"conversaciones-sobre-contenidos-el-caso-de-coca-cola","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2015\/07\/14\/conversaciones-sobre-contenidos-el-caso-de-coca-cola\/","title":{"rendered":"Conversaciones sobre contenidos: el caso de Coca-Cola"},"content":{"rendered":"<p>Despu\u00e9s de la acogida del <a href=\"http:\/\/www.evasanagustin.com\/workaholic\/2015\/05\/12\/conversaciones-sobre-contenidos-el-caso-de-moritz\/\">caso de Moritz<\/a>, mantuve el reto de ir entrevistando a <strong>profesionales de los contenidos<\/strong> y contact\u00e9 con varias empresas para hacerles la misma propuesta. Lamentablemente, parece que eso de contestar preguntas solo funciona cuando ellos quieren porque ninguna estaba dispuesta a atenderme. Hasta que entabl\u00e9 conversaciones con Coca-Cola.<\/p>\n<p>Roc\u00edo tuvo la amabilidad de dedicarme su tiempo y el resultado es <a href=\"http:\/\/www.marketingdecontenidos.es\/biblioteca\/estrategia-de-contenidos-de-coca-cola\/\">un nuevo ebook<\/a> de libre descarga sobre c\u00f3mo entienden y trabajan internamente los contenidos en Coca-Cola.<\/p>\n<p><iframe loading=\"lazy\" style=\"border: 1px solid #CCC; border-width: 1px; margin-bottom: 5px; max-width: 100%;\" src=\"\/\/www.slideshare.net\/slideshow\/embed_code\/key\/aqIqcfuQR4XAw2\" width=\"572\" height=\"612\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"> <\/iframe><\/p>\n<p>Esta <a href=\"http:\/\/www.marketingdecontenidos.es\/biblioteca\/coleccion\/conversaciones\/\">colecci\u00f3n de ebooks<\/a> es uno de los contenidos que distribuyo en primicia para <a href=\"http:\/\/www.marketingdecontenidos.es\/newsletter\/\">mis suscriptores<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Despu\u00e9s de la acogida del caso de Moritz, mantuve el reto de ir entrevistando a profesionales de los contenidos y contact\u00e9 con varias empresas para hacerles la misma propuesta. Lamentablemente, parece que eso de contestar preguntas solo funciona cuando ellos quieren porque ninguna estaba dispuesta a atenderme. Hasta que entabl\u00e9 conversaciones con Coca-Cola. Roc\u00edo tuvo [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[7,465],"tags":[176,12,118],"class_list":["post-6994","post","type-post","status-publish","format-standard","hentry","category-dm","category-estrategia-de-contenidos","tag-coca-cola","tag-dmassm","tag-novedad-editorial"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/6994","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=6994"}],"version-history":[{"count":5,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/6994\/revisions"}],"predecessor-version":[{"id":6999,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/6994\/revisions\/6999"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=6994"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=6994"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=6994"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}