{"id":6939,"date":"2015-06-10T21:08:46","date_gmt":"2015-06-10T19:08:46","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=6939"},"modified":"2015-06-10T21:15:14","modified_gmt":"2015-06-10T19:15:14","slug":"media-news-s24-a15","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2015\/06\/10\/media-news-s24-a15\/","title":{"rendered":"Media News S24 A15"},"content":{"rendered":"

Televisi\u00f3n<\/strong>
\nParamount Channel lleva unos meses<\/a> haciendo reposiciones de \u00abEl Pr\u00edncipe de Bel Air\u00bb. Por mucho que me haga gracia recuperar cap\u00edtulos cl\u00e1sicos o me sorprenda recordar algunas frases pasadillas, me pregunto por qu\u00e9 un canal tem\u00e1tico de cine se dedica a poner esta serie. \u00bfQuiz\u00e1 porque las otras cadenas no se suben al carro de la nostalgia? En su momento, la localizaci\u00f3n de los di\u00e1logos era curiosa. Ahora deja la serie en evidencia y hasta se ve rid\u00edcula. 25 a\u00f1os es mucho tiempo, las nuevas generaciones no la ver\u00e1n igual.<\/p>\n

Cine<\/strong>
\nEsta semana hemos tenido 2 frases de esas que se quedar\u00e1n para el recuerdo. Por un lado, el transportista Jason Statham dice<\/a> que las pel\u00edculas de s\u00faper h\u00e9roes son todo pantallas azules y que hasta su abuela las podr\u00eda hacer. Por otro, el tit\u00e1nico James Cameron asegura<\/a> que le encanta la nueva \u00abTerminator Gen\u00e9sis\u00bb. El primero parece decir \u00abno vay\u00e1is a verla\u00bb mientras que el segundo es una promo clar\u00edsima. Suerte que no hablan de la misma pel\u00edcula. Si alguna d\u00eda coinciden en una, que alguien les recuerde estos titulares.<\/p>\n

Publicidad<\/strong>
\nEl mundo de los selfies se mete en los anuncios, otra vez<\/a>. El objetivo es igual de interesante: digitalizar los cl\u00e1sicos. \u00bfDr\u00e1cula posando con su v\u00edctima<\/a>? Podr\u00eda ser un cap\u00edtulo de la serie \u00abMentes criminales\u00bb, otro m\u00e1s<\/a> en realidad. \u00bfEn el eterno debaje de si la publi refleja la vida? Este cap\u00edtulo ser\u00eda interesante. Primero porque cada dos pasos ves a alguien hacerse un selfie pero no hay esa equivalencia en la publi. Segundo porque otros productos s\u00ed se aprovecharon de modas, como las tablets<\/a>. \u00bfQuiz\u00e1 es que el selfie no es un producto que se compra (m\u00e1s all\u00e1 del palo, claro)?<\/p>\n

Internet<\/strong>
\nConocer a tu audiencia. Es un b\u00e1sico que muchas veces se olvida en p\u00e1ginas web. Algunas redactan textos como si fuesen documentos legales para algo tan sencillo como apuntarse a una newsletter. No compliquemos las cosas innecesariamente. O quiz\u00e1 s\u00ed, puede ser la forma de que quienes no lo entienden se queden fuera y no se apunten. Ser\u00e9 optimista y pensar\u00e9 eso, que utilizan contenidos de manera complicada porque les gustar\u00eda tener clientes complicados. \u00bfPeco de buenas intenciones? Dir\u00eda que s\u00ed porque no me parecen exitosas las empresas que lo hacen. Seguro que deben preguntarse por qu\u00e9 y no saben la respuesta… demasiado complicada.<\/p>\n","protected":false},"excerpt":{"rendered":"

Televisi\u00f3n Paramount Channel lleva unos meses haciendo reposiciones de \u00abEl Pr\u00edncipe de Bel Air\u00bb. Por mucho que me haga gracia recuperar cap\u00edtulos cl\u00e1sicos o me sorprenda recordar algunas frases pasadillas, me pregunto por qu\u00e9 un canal tem\u00e1tico de cine se dedica a poner esta serie. \u00bfQuiz\u00e1 porque las otras cadenas no se suben al carro […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[4,5,2,3],"tags":[35,68],"class_list":["post-6939","post","type-post","status-publish","format-standard","hentry","category-cine","category-internet","category-publicidad","category-television","tag-historia-de-la-television","tag-series-de-television"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/6939","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=6939"}],"version-history":[{"count":2,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/6939\/revisions"}],"predecessor-version":[{"id":6941,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/6939\/revisions\/6941"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=6939"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=6939"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=6939"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}