{"id":66,"date":"2007-02-10T17:18:51","date_gmt":"2007-02-10T16:18:51","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=66"},"modified":"2007-02-10T17:23:44","modified_gmt":"2007-02-10T16:23:44","slug":"ad-contar-impactos-en-carteles","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2007\/02\/10\/ad-contar-impactos-en-carteles\/","title":{"rendered":"[AD] Contar impactos en carteles"},"content":{"rendered":"<p>Hay una empresa que tiene \u00ab<em>un aparato biom\u00e9trico que calcula <strong>cu\u00e1ntas personas pasan delante de un anuncio y lo miran<\/strong><\/em>\u00ab. Se llama Personal Counter es de Wututu. Lo explicaron el viernes pasado en <em>El Peri\u00f3dico<\/em> en la secci\u00f3n <em>Econom\u00eda<\/em> bajo el t\u00edtular \u00ab<a href=\"http:\/\/www.elperiodico.com\/default.asp?idpublicacio_PK=46&#038;idioma=CAS&#038;idnoticia_PK=376418&#038;idseccio_PK=1009\" target=\"_blank\">La mirada del anuncio<\/a>\u00ab. \u00bfEs incre\u00edble? No, yo dir\u00eda que es el futuro de la publicidad exterior.<\/p>\n<p>El funcionamiento de este &#8216;contador de gente que mira carteles&#8217; pasa por analizar la cara de la persona (si tiene los ojos cerrados o no)\u00a0con una c\u00e1mara de v\u00eddeo en la pantalla o panel del anuncio. Dice su creador que\u00a0\u00ab<em>permite a los anunciantes saber qui\u00e9n se fija en su producto y dar informaci\u00f3n m\u00e1s especializada<\/em>\u00bb y que\u00a0\u00ab<em>no graba ni identifica a las personas, ni graba las conversaciones, porque la ley no lo autoriza<\/em>\u00ab.<\/p>\n<p>Como consumidora me alegra saberlo porque m\u00e1s de una vez he comentado en voz alta algo sobre lo que me parec\u00eda &#8216;una acci\u00f3n publicitaria&#8217; y me he re\u00eddo pensado que ten\u00edan una c\u00e1mara grabando. Bien por la ley que protege mis pensamientos.<\/p>\n<p>En el lado contrario del mercado, tambi\u00e9n es interesante\u00a0saber que se buscan <strong>maneras de contabilizar los impactos en la publicidad exterior<\/strong>. La calle o\u00a0centro comercial puede ser un lugar muy transitado, pero \u00bf<strong>cu\u00e1nta gente realmente presta atenci\u00f3n al anuncio<\/strong>? Eso es lo realmente interesante. La nevera y el ba\u00f1o alejan nuestros ojos de los spots, en carteles puede ser un escaparate o alguien que pasa por nuestro lado quien nos evite tener que mirar m\u00e1s publicidad.<\/p>\n<p>Por un momento he pensado en\u00a0la pel\u00edcula \u00abMinority report\u00bb, donde gracias al iris del protagonista personajes digitales le saludaban al entrar en una tienda. Eso s\u00ed es el futuro, publicidad que te sigue la mirada&#8230;<\/p>\n<p>Por cierto,\u00a0\u00bfsab\u00edas que se tardan 4 horas en decorar con vinilo esos autobuses que parecen plastificados? La pr\u00f3xima vez que veas uno, ded\u00edcale un minuto&#8230; aunque\u00a0no haya una c\u00e1mara mirando.<\/p>\n<p>Anteriormente&#8230; recuento de <a href=\"http:\/\/downloadingmassmedia.blogspot.com\/2006\/12\/ad-publicidad-exterior.html\">publicidad exterior en Barcelona<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hay una empresa que tiene \u00abun aparato biom\u00e9trico que calcula cu\u00e1ntas personas pasan delante de un anuncio y lo miran\u00ab. Se llama Personal Counter es de Wututu. Lo explicaron el viernes pasado en El Peri\u00f3dico en la secci\u00f3n Econom\u00eda bajo el t\u00edtular \u00abLa mirada del anuncio\u00ab. \u00bfEs incre\u00edble? No, yo dir\u00eda que es el futuro [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[2],"tags":[112],"class_list":["post-66","post","type-post","status-publish","format-standard","hentry","category-publicidad","tag-publicidad-exterior"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/66","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=66"}],"version-history":[{"count":0,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/66\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=66"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=66"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=66"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}