{"id":659,"date":"2009-03-26T12:00:44","date_gmt":"2009-03-26T10:00:44","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=659"},"modified":"2012-04-21T11:38:22","modified_gmt":"2012-04-21T09:38:22","slug":"del-10-al-20-claves-para-entender-el-nuevo-marketing","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2009\/03\/26\/del-10-al-20-claves-para-entender-el-nuevo-marketing\/","title":{"rendered":"Del 1.0 al 2.0: claves para entender el nuevo marketing"},"content":{"rendered":"
\"Del<\/a>
Portada de mi libro "Del 1.0 al 2.0. Claves para entender el nuevo marketing"<\/figcaption><\/figure>\n

\u201cDel 1.0 al 2.0: claves para entender el nuevo marketing\u201d repasa los cambios que est\u00e1 experimentando el marketing online<\/strong> y proporciona las soluciones imprescindibles para aplicar este nuevo enfoque.<\/p>\n

Su estructura permite la lectura de cap\u00edtulos concretos para quienes quieran conocer un \u00fanico aspecto: banners, emailings, SEO, SEM, Redes de afiliados, Social Media, Community manager, Marketing viral, gesti\u00f3n de la reputaci\u00f3n online, anal\u00edtica web<\/strong>… Su lectura completa dibuja de manera pr\u00e1ctica c\u00f3mo es, o deber\u00eda ser, el d\u00eda a d\u00eda de este nuevo perfil.<\/p>\n

Bajo la coordinaci\u00f3n de Eva Sanagust\u00edn, dieciocho profesionales del marketing<\/strong> se han reunido para aportar su experiencia y conocimientos para ayudarte a dar el salto del 1.0 al 2.0 y entender el nuevo marketing.
\n<\/p>\n

Como ya coment\u00e9 hace unos d\u00edas cuando habl\u00e9 de mi 2008 de libros<\/a>, todo empez\u00f3 en diciembre, cuando se me ocurri\u00f3 la loca idea de que escribir un libro sobre nuevo marketing<\/a> era posible si nos junt\u00e1bamos unos cuantos con ganas (y tiempo) para participar en un ebook colaborativo.<\/p>\n

Convenc\u00ed\u00a0a\u00a0Chema Mart\u00ednez Priego<\/a>, Jos\u00e9 Mar\u00eda Gil<\/a>, Richar Tejedor<\/a>, Jes\u00fas Revuelta<\/a>, Xavi de la Cruz<\/a>, Marc Cort\u00e9s<\/a>, Enrique Burgos,<\/a> Eduard Garolera<\/a>, Javier Guardiola<\/a>, Juan Luis Polo<\/a>, Jordi P\u00e9rez<\/a>, Iv\u00e1n Pino<\/a>, Javier Godoy<\/a>, Juan S\u00e1nchez<\/a>, Javier Cerezo<\/a>, Sergio Monge<\/a> y Rafa Jim\u00e9nez<\/a> y, 3 meses y 2 semanas despu\u00e9s, el ebook se ha hecho realidad.<\/p>\n

\u201cDel 1.0 al 2.0: claves para entender el nuevo marketing<\/strong>\u201d ya se puede consultar y descargar online<\/a> o comprar en Bubok<\/a> para leer sus 270 p\u00e1ginas fuera de la pantalla. Tambi\u00e9n se han abierto grupos en Facebook<\/a> y LinkedIn<\/a>\u00a0para continuar el debate de los temas que se tratan en el libro.<\/p>\n

Adem\u00e1s, el pr\u00f3ximo 1 de abril en el marco del OME y en el espacio para bloggers, algunos autores har\u00e1n la presentaci\u00f3n oficial del libro a las 12.30h.<\/p>\n

Actualizaci\u00f3n al d\u00eda siguiente<\/em><\/strong>: a\u00f1ado la versi\u00f3n de los hechos del resto de autores. Gracias a todos por vuestras palabras!<\/p>\n

Chema Mart\u00ednez Priego<\/a>, Jos\u00e9 Mar\u00eda Gil<\/a>, Richar Tejedor<\/a>, Jes\u00fas Revuelta y Xavi de la Cruz<\/a>, Marc Cort\u00e9s<\/a>, Enrique Burgos,<\/a> Eduard Garolera<\/a>, Javier Guardiola<\/a>, Juan Luis Polo<\/a>, Jordi P\u00e9rez<\/a>, Iv\u00e1n Pino<\/a>, Javier Godoy<\/a>, Juan S\u00e1nchez<\/a>, Javier Cerezo<\/a>, Sergio Monge<\/a>\u00a0y Rafa Jim\u00e9nez<\/a>.<\/p>\n

Y tambi\u00e9n a todos los que han descargado, comprado o referenciado el ebook. Particularmente estoy muy contenta con la acogida y satisfecha al ver que mucha gente leer\u00e1 el resultado de estos meses.<\/p>\n

Actualizaci\u00f3n septiembre 2009<\/strong><\/em>: el ebook se ha convertido en libro<\/a> disponible en librer\u00edas: \u00abClaves del nuevo marketing\u00bb (Gesti\u00f3n 2000)<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

\u201cDel 1.0 al 2.0: claves para entender el nuevo marketing\u201d repasa los cambios que est\u00e1 experimentando el marketing online y proporciona las soluciones imprescindibles para aplicar este nuevo enfoque. Su estructura permite la lectura de cap\u00edtulos concretos para quienes quieran conocer un \u00fanico aspecto: banners, emailings, SEO, SEM, Redes de afiliados, Social Media, Community manager, […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[7,2],"tags":[12,247,118],"class_list":["post-659","post","type-post","status-publish","format-standard","hentry","category-dm","category-publicidad","tag-dmassm","tag-marketing-online","tag-novedad-editorial"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/659","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=659"}],"version-history":[{"count":11,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/659\/revisions"}],"predecessor-version":[{"id":668,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/659\/revisions\/668"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=659"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=659"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=659"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}