{"id":6522,"date":"2015-02-03T17:28:00","date_gmt":"2015-02-03T16:28:00","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=6522"},"modified":"2020-09-13T09:50:41","modified_gmt":"2020-09-13T07:50:41","slug":"cuantos-recursos-internos-dedica-tu-empresa-a-los-contenidos","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2015\/02\/03\/cuantos-recursos-internos-dedica-tu-empresa-a-los-contenidos\/","title":{"rendered":"\u00bfCu\u00e1ntos recursos internos dedica tu empresa a los contenidos?"},"content":{"rendered":"<p>Aplicar la f\u00f3rmula del ROI a los contenidos <a title=\"[Contenidos] ROI y contenidos, \u00bfes posible mezclarlos?\" href=\"http:\/\/www.evasanagustin.com\/workaholic\/2015\/01\/26\/contenidos-roi-y-contenidos-es-posible-mezclarlos\/\">tiene cierta complicaci\u00f3n<\/a> pero hay un factor que s\u00ed es m\u00e1s f\u00e1cil de saber:<strong> cu\u00e1nto dinero se invierte en las diferentes tareas relacionadas con los contenidos<\/strong>. Para hacer este c\u00e1lculo, he creado una nueva herramienta autom\u00e1tica que sigue la l\u00ednea de <a href=\"http:\/\/www.marketingdecontenidos.es\/herramientas\/\">las anteriores<\/a>: es totalmente an\u00f3nima para que cualquiera pueda utilizarla libremente.<\/p>\n<p>Si quieres saber la inversi\u00f3n en contenidos que se hace en tu empresa, tienes que elegir:<\/p>\n<ul>\n<li>qu\u00e9 <strong>tareas<\/strong> relacionadas con los contenidos se hacen internamente: las he dividido entre estrategia, creaci\u00f3n y publicaci\u00f3n, promoci\u00f3n y an\u00e1lisis.<\/li>\n<li>qu\u00e9 <strong>volumen<\/strong> de contenidos gener\u00e1is: m\u00e1s contenidos, m\u00e1s dedicaci\u00f3n. As\u00ed de sencillo.<\/li>\n<li>cu\u00e1nto presupuesto se dedica a la <strong>externalizaci\u00f3n<\/strong>: he separado las tareas que suelen contratarse a empresas o <a title=\"[Contenidos] Beneficios de contratar a un redactor freelance\" href=\"http:\/\/www.evasanagustin.com\/workaholic\/2012\/12\/29\/contenidos-beneficios-de-contratar-a-un-redactor-freelance\/\">aut\u00f3nomos<\/a>.<\/li>\n<\/ul>\n<p>En base a estos par\u00e1metros, tendr\u00e1s <strong>un c\u00e1lculo del tiempo que inviertes y de cu\u00e1nto son esas horas en euros al a\u00f1o<\/strong>. Ten en cuenta que son n\u00fameros autom\u00e1ticos as\u00ed que he utilizado tiempos y sueldos medios: habr\u00e1 quien dedique menos\/m\u00e1s horas y quien gane menos\/m\u00e1s al mes.<\/p>\n<p>El objetivo no es hacer un presupuesto r\u00e1pido ni decirte cu\u00e1ntas horas debes dedicar a los contenidos: mi intenci\u00f3n es facilitarte que puedas comparar estos valores con lo que consigues con tus contenidos. Por ejemplo, \u00bfdedicas 150h al mes y has conseguido que tu web est\u00e9 mejor valorada o posicionada? O \u00bfal final del a\u00f1o has invertido 10.000 euros y solo alcanzas la mitad de tus objetivos? As\u00ed que cuanto m\u00e1s claros tengas <strong>los objetivos de tus contenidos<\/strong>, m\u00e1s pr\u00e1ctica te ser\u00e1 la herramienta.<\/p>\n<p>\u00bfTienes curiosidad? Haz tu <a title=\"C\u00e1lculo de inversi\u00f3n en contenidos\" href=\"http:\/\/www.marketingdecontenidos.es\/herramientas\/autocoste\/\">c\u00e1lculo de inversi\u00f3n en contenidos<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Aplicar la f\u00f3rmula del ROI a los contenidos tiene cierta complicaci\u00f3n pero hay un factor que s\u00ed es m\u00e1s f\u00e1cil de saber: cu\u00e1nto dinero se invierte en las diferentes tareas relacionadas con los contenidos. Para hacer este c\u00e1lculo, he creado una nueva herramienta autom\u00e1tica que sigue la l\u00ednea de las anteriores: es totalmente an\u00f3nima para [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[7,462],"tags":[12,564,540,502],"class_list":["post-6522","post","type-post","status-publish","format-standard","hentry","category-dm","category-mercado-de-contenidos","tag-dmassm","tag-externalizacion-de-contenidos","tag-inversion-en-contenidos","tag-roi"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/6522","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=6522"}],"version-history":[{"count":7,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/6522\/revisions"}],"predecessor-version":[{"id":6529,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/6522\/revisions\/6529"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=6522"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=6522"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=6522"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}