{"id":6475,"date":"2015-01-13T17:08:47","date_gmt":"2015-01-13T16:08:47","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=6475"},"modified":"2017-02-26T12:24:50","modified_gmt":"2017-02-26T11:24:50","slug":"estado-de-los-contenidos-en-espana-2014-ebook-e-infografia","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2015\/01\/13\/estado-de-los-contenidos-en-espana-2014-ebook-e-infografia\/","title":{"rendered":"Estado de los contenidos en Espa\u00f1a 2014, ebook e infograf\u00eda"},"content":{"rendered":"

La semana pasada lleg\u00f3 a suscriptores de mi newsletter as\u00ed que ya es momento de hacer p\u00fablico el informe \u00abEstado de los contenidos en Espa\u00f1a 2014<\/a>\u00ab. Por tercer a\u00f1o consecutivo<\/strong>, he llevado a cabo la recopilaci\u00f3n de datos an\u00f3nimos desde una encuesta online<\/a> y ha sido la que m\u00e1s participaci\u00f3n he logrado: 115 personas, aunque finalmente han sido 102<\/strong> los registros v\u00e1lidos. Est\u00e1 lejos de ser representativa pero igualmente permite aprender y comprar usos de los contenidos en Espa\u00f1a<\/a>.<\/p>\n

ebook \u00abEstado de los contenidos en Espa\u00f1a 2014\u00bb<\/h2>\n

En base a las respuestas conseguidas, he preparado un ebook<\/strong> que puede descargarse gratuitamente. Algunos de los datos que encontrar\u00e1s son: \"estadocontenidos14_portada\"<\/a><\/p>\n

    \n
  1. El 12% no tiene una estrategia de contenidos definida<\/li>\n
  2. El 39% mide cada mes las visitas a la p\u00e1gina web<\/li>\n
  3. El 44% est\u00e1 bastante satisfecho con los resultados obtenidos<\/li>\n
  4. Una cuarta parte publica el 10% de contenido comercial<\/li>\n
  5. El 33% publica ebooks o gu\u00edas en PDF<\/li>\n
  6. El 57% utiliza sus propias redes personales para promocionar contenido corporativo<\/li>\n
  7. El 35% no dedica ni un euro a los contenidos. A\u00fan as\u00ed, el 20% externaliza alguna tarea.<\/li>\n
  8. El 42% trabaja solo en el ‘departamento’ de contenidos.<\/li>\n
  9. El 35% dedica media jornada a los contenidos.<\/li>\n
  10. La mayor dificultad es saber qu\u00e9 contenido interesa a la audiencia.<\/li>\n<\/ol>\n

    Si trabajas con contenido, te interesa previsualizar y descargar en PDF el ebook \u00abEstado de los contenidos en Espa\u00f1a 2014<\/a>\u00ab.<\/p>\n

    Infograf\u00eda del uso de los contenidos corporativos<\/h2>\n

    Adem\u00e1s, este a\u00f1o estreno nuevo formato para mostrar las conclusiones: un par de infograf\u00edas<\/strong><\/a> del comportamiento m\u00e1s habitual entre los participantes. De esta forma, gracias a las respuestas a la encuesta, es posible identificar la forma en que las empresas espa\u00f1olas tratan a los contenidos tanto por su estrategia como por los departamenos que las ejecutan.<\/p>\n

    M\u00e1s informaci\u00f3n sobre los contenidos en Espa\u00f1a<\/strong>, incluyendo ejemplos<\/a> y los informes de a\u00f1os anteriores, en mi centro de recursos<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

    La semana pasada lleg\u00f3 a suscriptores de mi newsletter as\u00ed que ya es momento de hacer p\u00fablico el informe \u00abEstado de los contenidos en Espa\u00f1a 2014\u00ab. Por tercer a\u00f1o consecutivo, he llevado a cabo la recopilaci\u00f3n de datos an\u00f3nimos desde una encuesta online y ha sido la que m\u00e1s participaci\u00f3n he logrado: 115 personas, aunque […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[7,462],"tags":[12,541],"class_list":["post-6475","post","type-post","status-publish","format-standard","hentry","category-dm","category-mercado-de-contenidos","tag-dmassm","tag-estado-contenidos-espana"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/6475","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=6475"}],"version-history":[{"count":13,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/6475\/revisions"}],"predecessor-version":[{"id":6916,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/6475\/revisions\/6916"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=6475"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=6475"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=6475"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}